About two and a half years ago, I decided I fancied a change from working for myself designing & building WordPress sites in my bedroom, so I applied to work at GoCardless. From the website I wasn’t totally sure what the company did, but from what I could find on social media it looked like a group of people who… Read More ￫

I made my website conversational. Here is what I learned. A while back, I ran an experiment on my website. I made it conversational. The feedback, responses and media coverage have been absolutely amazing. I received over 300 emails within the first 24 hours. I was asked me to share my insights. Since this whole thing started as a conversation,… Read More ￫

Back in 2012, a new app called POP burst onto the scene and allowed users to turn paper sketches into interactive prototypes. It quickly grew in popularity and by 2013 Apple had selected it as one of the Top Apps of the year. Today it has over 500,000 users. Earlier this year, the POP team joined Priceline, leaving the popular… Read More ￫

What I learned from a year of designing products with 100+ people VTEX is an online commerce platform with headquarters in Rio de Janeiro, almost 200 employees and 60+ software developers. Our clients range from big enterprise operations to small shops in over 16 countries around the world. When I joined the team over a year ago, I didn’t really… Read More ￫

A while back I received the following question from someone on Twitter: … If you don’t mind, I wanted to ask you a specific question thats been bothering me for a long time. There are front-end developers and there are UI/UX designers. As I understand it, UI/UX designers come up with how things should look and front-end developers implement their… Read More ￫

An introduction to the basic ingredients of a TV UI Welcome to the new Golden Age of television. Not only is there more great television being produced than ever before, but we also have more choice in how we watch our favorite shows. And while we can access these shows anywhere and anytime through our computers, phones, and tablets, televisions… Read More ￫

The technology of virtual reality (VR) has been gaining traction, however there is an absence of methods and best practices when designing for it. In my bachelor’s project I am focusing on the user interface (UI) and user experience (UX) opportunities and problems created by the technology of virtual reality. Historically digital interfaces, have been crafted to suit the hardware… Read More ￫

An experience map shows the journey a customer has while experiencing a product or service. It also shows what competitors and your business are doing relative to this journey. Mapping the experience from a customer perspective helps organisations identify strategic opportunities, customer pain-points and generate innovative projects. Why build an experience map? An Experience map helps the organisation to see… Read More ￫

It’s not “sexy” but who says it can’t be? Complexity and ambiguity can offer valuable moments for inspiring beautiful novelty in enterprise UX. It’s 2015. As I gaze back upon my circuitous career path, for over a dozen years, I’ve largely designed for desktop virtualization, corporate financials, and now cloud analytics for IT admins. B2B. Verticals. Enterprise. Whoa. It wasn’t… Read More ￫

Are you sick of procrastinating? I am. I have procrastinated a lot in my life, and I don’t want to procrastinate a moment further. But, somehow, procrastination always seem to creep up on me when I least expect it. Recently, I got stuck with a serious bout of procrastination that paralyzed me for two full days. I couldn’t get any… Read More ￫

The whole “Homogeneity of Design” topic is creeping up again. That’s cool. We’re all special flowers in our own way. But I’d like to make a few points about product design, as I see it. “In digital product design, industry wide established paradigms are good” The first thing I’d like to say is that I am a very visual person…. Read More ￫

Medication management is an area where disruption is long overdue. Despite best efforts, GP practices and pharmacies are still very much paper-based operations, where the fax machine reigns supreme. Echo has the answer to the frustrating, analogue process of ordering repeat prescriptions. In a sensitive industry where trust is not easily won, how does one design to disrupt? Sai Lashimi,… Read More ￫