📹 New! Remote User Testing - Get video + voice feedback on designs and prototypes
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Niall O'Connor

UX designer with a focus on user-centred design, research and strategy. Currently working at Yoti. Follow me on Twitter.

An experience map shows the journey a customer has while experiencing a product or service. It also shows what competitors and your business are doing relative to this journey. Mapping the experience from a customer perspective helps organisations identify strategic opportunities, customer pain-points and generate innovative projects. Why build an experience map? An Experience map helps the organisation to see… Read More →