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Jonathan White

Bringing design thinking to engineering, closing the gap between the qualitative and quantitive. Follow me on Twitter or follow my writing on Medium.

If you look at companies like Dropbox, Google, and Twitter you’ll notice that they each have their own unique aesthetic. Across all their products, both mobile and web, there is a sense of consistency and uniformity in their design.The way that companies and products achieve consistency is through styleguides. A styleguide is a set of standards that aligns designs with… Read More →

Identify your purpose Before you do anything else, first identify the purpose of your design. What information do you want to convey? What is the medium for your design? Good design aligns its typography with its purpose. This is because typography is key to setting mood, tone, and style in your designs. For example, if you are designing a greeting card… Read More →

Last week, one of my readers sent in a question: How do I become a better visual designer? As I was thinking about how to answer this question, my mind wandered to my experience with learning Mandarin Chinese. Recently, I decided to teach myself Mandarin. When it comes to learning a new language, you first have to start with the… Read More →

Color is a powerful force in the hands of a designer. It draws your eye, evokes emotion, and communicates meaning. To give you an idea of how important color is, in a widely cited study titled The Impact of Color on Marketing, researchers discovered that for some products, 90% of snap decisions people make about products could be based on… Read More →

A while back I received the following question from someone on Twitter: … If you don’t mind, I wanted to ask you a specific question thats been bothering me for a long time. There are front-end developers and there are UI/UX designers. As I understand it, UI/UX designers come up with how things should look and front-end developers implement their… Read More →

Looking back to when I first started designing, if there was a single thing I could go back and tell myself, that would be to train my design eye, my ability to critique and identify good design. A good design eye oftentimes exceeds the ability of the designer. This is not necessarily a bad thing. In fact, this means that… Read More →