Design Thoughts / Design Thinking

Find out how to implement design thinking across your company for better digital transformation.

Learn how to organize and run your interactive design thinking workshop remotely with our updated kit!

Here’s how to start your company’s journey to becoming design led that will set you apart from the rest.

Over the last decade and more, design has become a business advantage. A well-crafted experience is based on deep customer understanding, relevant visuals and well-worked flows that can be the difference between a returning customer and one who walks away unsatisfied. “Design isn’t just about beauty; it’s about market relevance and meaningful results.” John Maeda, designer and author.  Let’s face… Read More ￫

What is Design Thinking? “Design thinking is a human-centred approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” — Tim Brown, president and CEO, IDEO Design thinking is a fluid, research and data-driven approach to identifying a problem, the people it affects, exploring solutions… Read More ￫

“If you could go back in time, what career advice would you give your younger self?” This is a question I’ve started to get asked a lot recently. I’m generally someone who prefers to look forward rather than reminisce about what could have been, but upon recent reflection of this question, I realized that there was an epiphany that I… Read More ￫

Design has become conceptual in that it is no longer perceived merely as a form of giving life to a product, a visuality or an object only. Design has been steadily expanding into the corporate strategy world; organisations are increasingly applying design methods to develop their competitive advantage. This growing interest in design may be linked to the increasing role… Read More ￫

On the 12th of February 2002, Donald Rumsfeld, back then Secretary of State of the US, used an until then little known framework to help him in making the case for the invasion of Iraq: the Knowns and Unknowns framework. I think it is fair to say that the reception by the press was mixed: some accused him of playing… Read More ￫

Did you know that hundreds of workshops take place around the world each month using Marvel? From schools to enterprises, Marvel is used across every age group. The growth we’ve seen across education has been amazing and initiatives like Design Club have been driving design and prototyping with kids across the UK who will no doubt be the entrepreneurs and… Read More ￫

Design thinking as a mindset and work attitude for creative problem solving has become crucial for many activities both in education and advanced training. In this article I will reflect on the added value design thinking brings to education. I believe in education and lifelong learning as being the foundation for all we do in life. However, the way we… Read More ￫

Last year marked the 100th anniversary of the founding of Bauhaus. More than a design aesthetic, Bauhaus was a movement, with its school contributing to an era of thought leadership that shaped our modern world. The founding principles of Bauhaus lauded function: the idea that design should scale and serve society. That impact is still felt today in the way… Read More ￫

There’s a big search on for what’s next after design thinking. Over the past five years, people have lined up to write critiques of design thinking (also known as human-centered design). In the case of the more thoughtful critiques, those thinkers have offered alternatives. Instead of people centered design, we need systemic design. Or we need strategic design. Or we… Read More ￫