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AJ Justo

An UX Researcher at UserZoom with 20 years in helping organisations to build desirable, valuable and workable digital products.

On the 12th of February 2002, Donald Rumsfeld, back then Secretary of State of the US, used an until then little known framework to help him in making the case for the invasion of Iraq: the Knowns and Unknowns framework. I think it is fair to say that the reception by the press was mixed: some accused him of playing… Read More →