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Design Thoughts / Design Thinking

What’s the true value of design to business? This has been an unanswered question since Thomas Watson Jr. first uttered the words “Good design is good business” more than 50 years ago. Now we have a clear and powerful answer! Forrester Research studied IBM’s design practices and has determined that our unique programmatic approach to design and design thinking results… Read More →

The McKinsey Design Report in a Nutshell In October 2018, McKinsey & Company challenged our hunch about the business value of design. They carried out “the most extensive and rigorous research undertaken anywhere to study the business design actions that leaders can make to unlock the business value of design.” 300 publicly listed companies across three industries (medical technology, consumer… Read More →

How do you quickly and collaboratively come up and pitch ideas or potential solutions to a problem? My former co-worker at Hinderling Volkart (Lukas Karrer) introduced me to a method I have found extremely effective, inclusive and fun to use in client workshops: NABC: A 3-in-1 approach to ideating, prototyping and pitching. NABC can also be applied in an educational… Read More →

When the term ‘Design Thinking’ first emerged on the scene, I found it completely puzzling. People were treating it as if it was a revolutionary new methodology to produce better products and services. They were talking about how entire companies were adopting this new approach, and those companies were becoming more competitive in the marketplace and seeing huge increases in… Read More →

A recent internal email chain at IDEO discussed the question of Design Thinking vs. Agile at IDEO. The question: how does IDEO differentiate the Design Thinking process from Agile? Below is my response, which I’m publishing here for future reference and with the hope that it might be useful for others.(The following is copy/pasted from our email thread, with a… Read More →

This post looks at 4 popular design methodologies and how they improve collaboration with agile development teams.

In 2013, we explored the state and future of the digital consultancy industry, posing the question “How, When and Where Will The First Truly Great Digital Design Studio Emerge?”. Three years later in 2016, enough time has passed to discern patterns from trends. In that time the industry has experienced seismic shifts and a sweeping wave of consolidation. So let’s… Read More →

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