When designing your marketing materials and website, it can be easy to rest on your laurels. However, if you donât keep up with market trends, your materials will quickly become dry and outdated. As we charge through 2021, itâs essential to consider what design trends are on the horizon and which are here to stay. For the rest of 2021,… Read More ￫
We all have our blind spots and biases regarding the application of thought towards a problem or solution. Depending on the strategic outcome youâre looking to reach, resources available or time constraints, it can be easy to lose sight of the overall user experience. In doing so, we often rally behind ideas that get us towards the shift of a… Read More ￫
Itâs often said that actions speak louder than words, and while goal-based and qualitative user tests are a key part of the design journey, sometimes the most informative test of all, is to watch a user interact organically with your design. Instead of taking notes or trying to manually spot the insights, heatmaps record what the user does in a… Read More ￫
When it comes time to share your work with clients or stakeholders, securely sharing your Marvel prototype is easy. Prototypes can be shared in two ways: either by giving a client view-only access to your workspace, or alternatively by sharing a public URL. If your stakeholders have feedback, they can make any notes directly in Marvel using comments and annotations…. Read More ￫
Spending the time and energy to properly define how an end-product should look and behave is an absolute must. By dedicating time on this step you can help save time, money, and other resources further down the line; and using wireframes is a great way to do this! Wireframes are seen as the skeleton of a prototype. With a wireframe,… Read More ￫
Following on from our series of posts on how Customer Experience and Customer Support teams can benefit from using Marvel, we chatted to our Sales team as well as some of our customers to find out how Marvel is used and, in particular, how they can benefit from creating prototypes. Prototyping during the sales process A popular online payment system… Read More ￫
Starting a project can be a daunting feat for even the most skilled designer, itâs a time consuming and often difficult task. Having had the âlight bulbâ moment but knowing what to do with it can be tricky. While creating products is a continuous process, the design process can help you test and validate the effectiveness of an initial idea…. Read More ￫
Prototyping is the process of creating a functional mockup of your product before development. Prototyping helps you make sure your product works as intended and solves your usersâ problem, before you write your first line of code. User feedback on your prototype gives you insight needed to improve the idea while itâs still easy to make those changes. High or… Read More ￫
In this second article in our series on design systems, weâre looking at the different ways that teams can develop their own design system. Weâll explore how to go about understanding the pain points, defining the aspirations, then getting buy-in and finally maintaining the design system. We will also explore why starting a design system now will mean that you… Read More ￫
Over the last decade, organisations and big business brands feel closer than ever before. You can now get a personal response in minutes from some of the biggest companies in the world by messaging their team on socials. And listening to user feedback isnât where the company-user interactions end. Today more than 50% of Fortune 500 Companies have made co-creation… Read More ￫
Marvelâs design and prototyping tools are used in some of the most forward-thinking companies in the world, while the exact same tool is also used to run design workshops for school-age children. Schools, design clubs and even museums use Marvel in workshops to teach kids about the design process, and about how to solve problems using creative thinking. As weâve… Read More ￫
In a world filled with problems that need solving and with SAAS applications making the design more accessible, creating something new to solve these problems is an opportunity open to more people than before. This can make it difficult to stand out and gain attention from investors and consumers alike. Fortunately, this is where creating a prototype can help; prototyping… Read More ￫