📹 New! Remote User Testing - Get video + voice feedback on designs and prototypes
Request Demo
Product Updates

Analyse your designs with heatmaps

Posted 3 days ago by Charlotte Hall
Analyse your designs with heatmaps

Last year we launched our powerful User Testing features, which enable you to record and analyse how users interact with your prototypes so you can optimise your designs based on customer insights. As well as capturing video and audio feedback, Marvel's User Testing tools can also record the screen to reveal how users move through each design in your prototype.

Today we're excited to launch a new addition to our user testing suite - Heatmaps!

Heatmaps show you an aggregated view of all clicks and mouse movements from your user tests, bringing another level of analysis into the performance of designs. You can also easily download heatmaps and share your results; ideal when presenting your research with stakeholders.

Insights you can gain from heatmaps:

Heatmaps are available on all existing user test projects but if you’re creating your first one, it’s easy to get started.

Creating your test and inviting participants

  1. Go to your dashboard
  2. Click on Create Project
  3. Click User Test
  4. Enter a name for the project
  5. Click Pick a project to select the prototype you wish to test
  6. Select either Free Roam or Goal-based test
  7. Click Invite participants
  8. Click Copy to share the link to your test or click Send email

Participants can take the test in browser or on their mobile or tablet device. They’ll navigate throughout the prototype, and leave audio and video feedback as they go. Once the test has been completed, you’ll find the result ready to watch and share with your team in Marvel.

Viewing heatmaps

Heatmaps are automatically generated as soon as you start gathering test results. Simply click on the ‘Heatmaps’ tab in your user test project to view.

Want to hear all about the latest features in Marvel? Join one of our weekly webinars as we demo what’s new and answer any of your questions in our interactive q&a.

Design and prototyping for everyone

Design and prototyping for everyone

Thousands of individuals and teams use Marvel to design and prototype ideas.

Get Started, it's Free!

Product Marketer at Marvel. Part-time true crime connoisseur. @ch_hall

Related Posts

At Marvel, it’s important that our customers have a voice in the direction of functionality and the platform. One of our most popular feature requests ever has been the ability to create carousels and scrolling sidebars in order to create realistic prototypes when testing and gathering feedback. So we’re super excited to announce containers! Containers can make an element of… Read More →

Marvel has changed dramatically over the past few years, where we started as a tool for individual designers, we now have entire organisations working within the platform everyday, from design, research, right the way through to engineering. This led us to ask the question – how can Marvel help companies perform at the speed and scale they need to build… Read More →

We’re kicking off the new year with a much requested feature from teams that use Marvel everyday with users that are outside of the company, such as clients, developers and stakeholders. Naturally, you may want to have conversations around your work that these external users can’t see, thats where our new feature, Private Comments, comes in. Private Comments allows you… Read More →

Categories