Viewpoint

Being a journalist, I came to VTEX without knowing exactly where I’d be able to apply my experience. Nine months later, I wonder how the company could grow without an area formed by people dedicated to identifying, organizing, and distributing information. Actually, I know it couldn’t. That’s why we are building a Knowledge team. We needed to meet a couple… Read More ￫

We are often seduced by novel patterns that save space but this pattern is problematic. Here’s why: 1. There is no space for a hint Floating labels start inside the text box leaving no space for an additional hint. 2. They are hard-to-read Floating labels typically have small text, so that as it floats, it takes up a small amount of… Read More ￫

It is essential for our designs to show well-organized information, so the user can understand easily what is shown. It is a key to providing good UX. Among many ways of showing data, one has stood the test of time and proves to be efficient even today. It is called “Five Hat Racks”. The concept of the “Five Hat Racks”… Read More ￫

Today’s article is about understanding what is aesthetic design and its importance for the perception of usability. Humans like pretty and shiny design; they desire it much more than functional one. We enjoy looking and using aesthetically pleasing design, because it satisfies our senses, it gives us pleasure. Designers tend to think of aesthetics as the visuals of the design…. Read More ￫

A guide, not a template The first thing a good UX Designer should tell you about creating a persona is that if you just blindly follow a template, you have missed the point. User research should inform the layout — don’t let the layout constrain the research. Put simply, don’t just follow a template. Sadly, this advice is not very helpful… Read More ￫

In this article I am keen to take you through my process of building the new custom logotype for Marvel, from sketch to final product. I post work in progress on Dribbble and tweet about it onTwitterand using Instagram at the same time. Introduction Marvel is a design, prototyping an collaboration application based in London, UK. Marvel’s co-founder Murat Mutlu… Read More ￫

For the first 10 years of my career, I worked exclusively for clients. First as a freelancer and then later in the context of my design shop, Sputnik. In those years, I worked for some amazing people, but I also worked for a small number of really awful people. As much as you try to do your homework on the… Read More ￫

The IKEA effect is a cognitive bias that can influence the outcome and perceived value of products to a large degree. People tend to place high value on products they have partially created. Hence, the name IKEA effect. It is derived from the Swedish furniture retailer, famous for products that require being assembled by its customers. Products designed by IKEA… Read More ￫

tl;dr: If a user experience needs an explanation, something is fundamentally broken. Consider redesigning the experience until people no longer need it explained to them. As Blaise Pascal wrote, “I made this [letter] very long only because I have not had the leisure to make it shorter.” In hundreds of languages, over thousands of years, people have known that reducing text… Read More ￫

Why three little lines are hurting your UX Oh, the hamburger menu. Recently, I was reviewing my work on a mobile app with another designer, when he asked me why I didn’t use a hamburger menu for the app’s main navigation. The question caught me off guard. I paused for a second as I asked myself, ‘Why didn’t I do that?’… Read More ￫

Approaches to collect addresses in a globalized world Internationalization and localization are broad topics, which have large implications on the web. This article examines techniques to internationalize address fields. The example on the left shows two methods for collecting a phone number. As I wrote about in Design Better Input Fields, the structure and length of the field communicates what… Read More ￫

The assumption that designers and developers sole role is to either make things look pretty or to be a cog in a machine with no soul. Making this article look pretty with a pretty image by: Joanna Kosinska, on unsplash. NOTE: This article is based on a conversation I had with Jake Archibald for a new youtube series called “Designer Vs… Read More ￫