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One Day Builds I’m a huge fan of Adam Savage’s One Day Builds. At the beginning of the day he starts with a pile of materials, and ends up holding something that he once coveted (this one is my favourite). So with this in mind (and a day off from work), I set myself a challenge… Create an entirely new font,… Read More →

Over the years, I’ve worked on many important, large-scale projects, from figuring out high level strategy and blue sky products, to overhauling core flows and IA, to implementing design systems from the ground up. Working on these big projects can be exhilarating. They’re often deemed critical by company leadership and various stakeholders, and it’s validating to be trusted with and… Read More →

Note: I’m proud to have co-authored this post with Jason Hreha. Yin asked not to be identified by her real name. A young addict in her mid-twenties, she lives in Palo Alto and, despite her addiction, attends Stanford University. She has all the composure and polish you’d expect of a student at a prestigious school, yet she succombs to her… Read More →

In this article I’m going to tell the story of Color Hunt, a curated collection of color palettes. I started Color Hunt with the goal of sharing my passion for colors, and provide a go-to resource for designers, artists, developers, illustrators, and basically anyone who needs a fresh color combination for their design project. The Idea It all started from… Read More →

“If only I moved that column 5 pixels to the left.. then that would have made our design a success!” — No designer ever. If we can all agree that the above statement is a bit nonsensical, then why does it come up so frequently? How do we get teams and organizations to stop focusing on the minutiae and, instead,… Read More →

After working for five years as a product manager, I wanted to learn how to build new products myself to prototype some ideas. As a PM, I was fairly comfortable wireframing and doing some designs, but I’d never needed to build it. However, this past year, a few of my peers who had come from computer science backgrounds mentioned it… Read More →

Have you guys heard of Inktober? It’s a drawing challenge developed by fellow illustrator, Jake Parker in 2009. Every October, artists and art-enthusiasts around the world create an ink drawing daily for the month, sharing their work each day online with the #Inktober hashtags. Sounds pretty easy, right? I mean c’mon, we’re all creatives here. How hard can it be… Read More →

Lots of product marketers feel that their hands are tied when it comes to selling a product. There is probably already a visual style defined for the product itself and for the online shop website, which makes you think the idea that there’s no additional effort required for an online product presentation. Wrong! First impressions are everything when it comes… Read More →

In one of my previous articles I wrote about ways to design for human attention. Attention is closely linked with working and short-term memory. However, this article is going to be focused on the entire human memory system. We have two main types of memory: short-term memory (STM) and long-term memory (LTM). In computer science terms, you might imagine short-term… Read More →

Over the last six months we’ve been collaborating with The Atlantic to bring three interactive articles to life. It was an amazing opportunity to work side-by-side with a talented, multidisciplinary and relentless publication team. We learned a lot. We set out to create an immersive, yet thoughtful reading experience and I’d like to share some of our insights that helped… Read More →

7 am. The alarm is going off. You’re waking up. Taking a shower. Getting breakfast. Drinking your morning coffee, reading a paper, watching morning news or just simply talking to your family. But there is one issue with all this stuff – it never happens. It used to happen before, but not any longer. Before the mobile applications era came…. Read More →

The best products do two things well: features and details. Features are what draw people to your product. Details are what keep them there. And details are what actually make our app stand out from our competition. Microinteractions are one of the best techniques for giving delightful feedback. All roads lead to a human-centered design approach, where the user is… Read More →

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