Viewpoint

An experience map shows the journey a customer has while experiencing a product or service. It also shows what competitors and your business are doing relative to this journey. Mapping the experience from a customer perspective helps organisations identify strategic opportunities, customer pain-points and generate innovative projects. Why build an experience map? An Experience map helps the organisation to see… Read More ￫

Are you sick of procrastinating? I am. I have procrastinated a lot in my life, and I don’t want to procrastinate a moment further. But, somehow, procrastination always seem to creep up on me when I least expect it. Recently, I got stuck with a serious bout of procrastination that paralyzed me for two full days. I couldn’t get any… Read More ￫

Got a good idea? Move it from minimum viable product to launch without losing your shirt. The steady rise of makers I just arrived home from Barcelona and was catching up with a friend (we’ll call him Lee). As we’re talking, I notice a roll of batteries wrapped in black electrical tape sitting upright on a chessboard. “What’s that?,” I… Read More ￫

“I will answer very simply, that the internet will disappear… It will be part of your presence all the time.” That was Eric Schmidt talking on a panel about the future of the web last year. He’s referencing a vision of the future which, not too long ago would have felt very much a work of science fiction. But today,… Read More ￫

Every time you visit a website, a process of learning is initiated in the brain. Whether it’s the navigation, layout, or that auto-rotating image slider on the homepage, your brain has to learn how to use the site while keeping track of the reason you came there in the first place. The mental effort required during this time is called… Read More ￫

I often receive emails asking; How I became self-taught designer? If I can recommend any book, course? If I have any advise? Rather than keep replying to emails individually, I wanted to write this short post. I will be talking about design, but the things you will be reading can be applied to pretty much everything. “There is no university… Read More ￫

“Writing code with Git is hard. Writing code without it is unthinkable.” Or anyone who really wants to use it but has no idea how Writing code is hard. For every 1 minute of bliss typing characters in the computer and seeing it render things that didn’t exist before, there are 10 minutes of frustration with unreadable code and bugs… Read More ￫

Okay, I’ll be honest with you right away. The title is a little misleading. I started learning Swift 4 months ago and I knew some coding before that. But I have never created a native app for any platform. Thinking about it now, I had no idea what I was up against… For you to understand the how I did… Read More ￫

And quite honestly, it’s not a mistake that is unique to the design profession. I’m guilty of it myself, and I see it all the time with very talented designers… If there is one change that you could make right now that will make the world of difference in your business, it’s this: Leave more margin I stumbled upon the… Read More ￫

Behavior-Based Design In general, I think that a product is only as good as its ability to co-opt behavior. The tech press is littered with the stale remains of gorgeous products that were executed to perfection, but failed to get any true user adoption. They failed to fit into, or change, the behavior patterns of their users. This point is… Read More ￫

“Presenters need to steer the ship.” As designers, we typically pick up new software pretty quickly. Often due to most of our days being spent working with it. Technical software like Lightroom, Photoshop, Sketch or even text editors like Atom become normal to us. Thus, when we incorporate simplified prototypes, we could never expect there to be any confusion. Yet,… Read More ￫

Learning to value smart work over hard work requires a paradigm shift, but pays dividends. Workaholics aren’t heroes. They don’t save the day, they just use it up. The real hero is already home because she figured out a faster way to get things done. – Jason Fried & David Heinemeier Hansson, Rework In March of 2011, I was in… Read More ￫