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Jason Hreha

Jason Hreha

Applied Behavioral Scientist & Product Manager, Co-Author with @danariely of Hacking Human Nature for Good: A Practical Guide to Changing Human Behavior. Worked with @BJFogg in @Stanford Persuasive Technology Lab. Follow me on Twitter.

Behavior-Based Design In general, I think that a product is only as good as its ability to co-opt behavior. The tech press is littered with the stale remains of gorgeous products that were executed to perfection, but failed to get any true user adoption. They failed to fit into, or change, the behavior patterns of their users. This point is… Read More →