In 1993, there was an event. The late Prince, over dispute with his record label Warner Bros., changed his name to an unpronounceable symbol. The Artist Formerly Known as Prince wanted out of his contract, out of the identity that tied him to it. The new symbol, also known as the Love Symbol, was an act of artistic liberation. The… Read More ￫

Design is a people focused practice. All products serve a purpose to society and should be designed to appeal to the diverse group that it is made up of. Whilst each product may be tailored to a specific audience, there is no room for exclusion in regards to gender, ethnicity or ability. Unintentional exclusion in design can result in less… Read More ￫

Last Thursday we were again proud to sponsor Design Club — a new event series where the creative community figure out what’s next. Following on from April’s inaugural event, this second installment sold out within minutes and packed an equally big punch, featuring Alexis Cuddyre, head of creative and brand at ADAY, as well as Tom Blomfield and Hugo Cornejo… Read More ￫

An individual’s creative style is unique and has the potential to act as a signature throughout their career. Rich Waldron, CEO & Co-Founder of tray.io, speaks to us about the importance of gaining a variety of perspectives when designing a digital product. Speaking with different companies about their design process tends to bring to light new techniques and methods they… Read More ￫

There is something both romantic yet tricky about the word timeless. The idealist in us would love to create something timeless within our lifetime, but there is an oddness to such a desire. What does timeless even mean? Is it possible to create something as such? Moreover, does it even matter? Considering our digitally-driven world now, I’m not so sure… Read More ￫

Throughout our lives, we encounter pressure to be inventive and think ‘outside the box’ – from our early school life through to our day jobs. Designers, along with other creatives, are expected to produce original work on a day-to-day basis and even though natural talent in this space may accelerate the process, we all get stumped sometimes. Which is why… Read More ￫

The world that we operate in today has changed, from the design tools we rely on, to the devices we use. James Gill, Co-Founder and Designer of GoSquared, talks to me about the importance of product design in an ever changing space. For GoSquared, the changes over the past ten years since its inception have been fast and monumental. At… Read More ￫

“Design has become recognised as a critical factor in creating successful products and services” Jules Erdhart couldn’t have said it better in his opinion-led declaration to the industry and beyond, State of the Digital Nation 2016. At Marvel, we live and breathe this statement, not only for the products we are creating but also in what we are helping you,… Read More ￫

All the world’s a stage. Organisations are ecosystems. The self is a blank slate. Metaphors like these are illuminating, helping us to see things in a different way. They provide new insight and can even change the way we think. Metaphors are more than devices; they’re central to how we understand the world. They don’t belong solely to language, but… Read More ￫

Emojis are a global phenomenon amongst a new age of users. We’ve seen them go from smartphones to big business advertisements and all the way to the big screen – yes, it has been confirmed that Sony is making an Emoji movie. Even celebrities have seen an opportunity to create their own brand of Emojis to connect with fans and… Read More ￫

Analytics is more than just collecting data. It frames industries, guides decision-making, future-planning and customer-profiling. Giovanni Luperti, UX Lead at Qubit, talks to me about web personalisation. Customer experience is such a buzzword nowadays but very few companies know how to do it well. It’s disappointing to see words like ‘care’, ‘authenticity,’ and ‘honest’ get thrown around so much that… Read More ￫

We are all naturally narrow-minded. The moment we’re born into this world, we are moulded by external influences: society, our friends and family, the media, our work. All of these influences create an identity for us, a lens through which we see the world. As Anais Nin once said: “we don’t see things as they are, we see things are… Read More ￫