Design Thoughts

What are the benefits of automation and the steps to take towards an automated user testing process?

When I began teaching UX and Product Design years ago, I wanted to start the first class off with a fun activity. Something engaging the class could participate in that would get us all off on the right foot, (a.k.a, get them to like me, and follow me blindly into the deep world of design) and quickly help them understand… Read More ￫

You probably have a whiteboard in your office that looks as good as the day it arrived. There’s a good chance it’s in the meeting room. It might be roaming next to the cluster of desks where you sit. When was the last time someone drew on it? Blank, clean whiteboards are daunting. The act of stepping up to a… Read More ￫

For some reason, I’ve always been obsessed with note-taking apps. It took me some time to understand why, but looking back (literally at notes from the past), I’ve noticed that they have essentially become idea vaults. Note-taking apps is where we store our ideas, hence their value. Initially, it wasn’t so much about the apps per se, but rather about… Read More ￫

It’s impossible to deny the impact that technology has had on the world when there are new methodologies, new roles and new disciplines emerging every year – ones that would make no sense to us pre-web era. One of the most recent we’ve seen arrive in the product sphere is ResearchOps, following closely behind DevOps and DesignOps. The field is… Read More ￫

When it comes to attracting, delighting and retaining customers, user experience design is often at the heart of your success. Improving the usability of your app, website or product, means your end-user will be able to navigate and achieve exactly what you intended them to. This is often perfected through user testing, a method long proven to test and improve… Read More ￫

Testing is a fundamental part of the UX designer’s job and a core part of the overall UX design process. It’s a great way to eliminate problems or user difficulties that were unforeseen in the design phase. 1. Test As Early As You Can The earlier you test, the easier it is to make changes and thus the greater impact… Read More ￫

Service design has had a meteoric rise over the past decade. The discipline has helped us to make services more accessible, usable and inclusive. It has, in turn, made services more efficient and less costly to deliver. This success has been widely recognised, and service design is increasingly being accepted as a key way to improve user experience, especially in… Read More ￫

What’s the true value of design to business? This has been an unanswered question since Thomas Watson Jr. first uttered the words “Good design is good business” more than 50 years ago. Now we have a clear and powerful answer! Forrester Research studied IBM’s design practices and has determined that our unique programmatic approach to design and design thinking results… Read More ￫

There’s a very serious debate raging about whether there’s value at all in going to college/university anymore. The massive debt pressure you put yourself under for the rest of your life is a strong argument that it’s not worth it. If you leave school with $25K, $50K or even $100K in debt, can you honestly say your education has given… Read More ￫

With usability testing software on the rise, there is no reason why a designer can not run user tests quickly and effectively when needed. With the introduction of our own ux testing software, we’re on a mission to create the resources you need to run user testing sessions which help you validate ideas, including this user experience testing checklist. This… Read More ￫

Don’t skip this process, when it could save you time, money and improve your conversion rates in the long run