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How To Automate Your User Testing Process

Is automation the future of UX Testing?


User experience (UX) has evolved dramatically over the years and only started gaining traction when computers and interface design became more sophisticated. With every technological step forward, testing has become even more important and now exists at every level of design and software development.

piano playing automation

There is quite a difference between the original idea and the modern concept of usability but in our need to build an increasingly interactive world at a neck-breaking speed, is automation the future of UX testing?

In this article, we’ll discuss the benefits of automation and key steps to take towards an automated user testing process as a method of testing UX.

What is automated UX testing?

Automation is when a process can be performed with minimal human help. This technology has revolutionised industries and plays an increasingly intrinsic role in the complex products we create and use. There are some great opportunities for automation to play in the future of UX design.

User testing software can be used to automate your research process, particularly when you’re working with remote participants. There are several reasons why you might want to go through usability testing, with the most common is that it allows the design team to identify problems in a user experience at the design phase, so that it can be addressed before being built or deployed. User testing software helps you connect with users, automatically gathers data and displays who hit their goals or where users struggled, allowing you to build better products for happier customers.

The benefits of automating your UX testing

When done correctly, automated UX testing can have many advantages and can be very beneficial to both the end-user and your business.

Where do I start?

Here are some top tips to ensure that your automated user testing is successful and you get the maximum ROI:

Automation is on the design horizon

As more complex processes become automated, having a clear understanding of where your project stands against your business goals will help to incorporate these new user testing techniques into your development processes and workflow.

Design automation is on the horizon

Engaging with end-users and in-house teams alike will give your team the ability to gather user feedback faster and validate ideas quicker before moving past the design phase. At the end of the day, communication is key and the future of usability testing and user research will surely involve automation.

Further reading:

Every business should understand the importance of user testing
What To Look for in Remote Usability Testing Tools
The benefits of becoming a design-led company
The basics of design sprints and other jargon

If you’d like to experiment with new ways to UX test, request a demo and free trial of our new User Testing feature in Marvel Enterprise edition today.

Sewer | Photographer | Writer for Marvel

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