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Paul Boag

User experience consultant, speaker and writer at Boagworld. Author of Digital Adaption. Follow me on Twitter.

Empathy maps are a powerful tool for helping teams better understand users. But that doesn’t mean they are perfect. You should feel free to adapt them to your circumstances. As user experience professionals we face two significant challenges. Getting our colleagues to think about the needs of users and ensuring they don’t forget about them. There are many techniques for… Read More →