Can we design invisible interfaces to be useful smart products? Last year saw an explosion of a special kind of smart products: home assistants, driving devices, lighting & security systems, etc ā all devices activated by voice, gesture or automated through a chain of conditions. Major topics in media technology and Google searches were āIoTā and āBotsā ā and this… Read More →
Marvel were this monthās hosts for Design Club – the event series where the creative community figure out whatās next. We heard from Tom Cavill, the designer and founder of bricklane.com ā a property ISA which allows anyone to invest in residential property from as little as Ā£100; and from Joyce Li, a product designer at ustwo and the driving… Read More →
Here we are, entry three of the āDear Developersā series and so far Iāve explained why Iām learning to code, asked my stupid questions and have done the first basic few lines of code which are building the first page of my website. Iāve been excited this week – not just because my website is currently looking as bland as… Read More →
Turning your app idea into a real product isnāt as far from reality as you might think. It can so often just come down to getting startedā and to do so, āall you need is paper, pens, scissors and your imaginationā (Shawn Medero, Alistapart). āAll you need is paper, pens, scissors, and your imagination.ā For example, when Jack Dorsey had… Read More →
Traditionally, user experience initiatives focus on the product, but that may not be the most impactful place to start. Most organizations are built upon the premise that the product offering forms the nucleus of their value proposition to customers. Marketing, or ācontent,ā is merely a promotional layer on top. For B2B organizations in particular, this model is backwards and has… Read More →
Customer journey maps with the intent of proto-personas In Using Proto-Personas for Executive Alignment, Jeff Gothelf writes: “Proto-personas give an organization a starting point from which to begin evaluating their products and to create some early design hypotheses. Theyāre also helpful in initiating and reinforcing corporate awareness of the customerās point of view to ensure itās included in strategic planning…. Read More →
We all stand on the shoulders of giants. This is the first in a series of posts that show how we at Philosophie hone tools and processes against the whetstone of day-to-day practice. Sometimes we find something interesting about the technique or find some hack that makes it better. This is how we want to share it back with the… Read More →
Read the Persona* (please see notes below) below and then learn what your brain does. Alan is a 30 year old white male living in New York. 6 months ago, he got married in Miami Florida. It was a big event where lots of friends and family attended. He graduated from University with an MFA degree, but was also always… Read More →
When I start a new design (a full project or a feature) I turn off my computer. I make sure to delay the launch of a design software as much as I can. I need to make sure that I get the big picture of what I am working on. To not be distracted with the details and lose my… Read More →
Weāre super excited to announce the latest update for our Sketch Plugin which transforms your favourite design tool into the perfect companion for prototyping in Marvel. There are two major new features to the plugin – the ability to play prototypes directly in Sketch and also record your flows as a video! Hereās the need-to-know about your new favourite features:… Read More →
Introduction This article will teach you two popular design workshop techniques: empathy mapping and user journey mapping. Empathy mapping is a way to characterise your target users in order to make effective design decisions. User journey mapping is a way to deconstruct a userās experience with a product or service as a series of steps and themes. Put simply, these… Read More →
Itās been two weeks since I announced to the world I’d be learning to code from scratch and documenting it all here on the internet…for everyone to see. And if that isnāt a motivator, I donāt know what is. The past couple of weeks have flown by, as they always do. Youāll be proud to know I stuck to my… Read More →