Hello world!
I'm excited to introduce Ballpark, a brand new product from the team at Marvel that makes research faster, easier and more inclusive for every team.
Over the last few years we've seen the explosion of companies becoming product and customer-led, with many maturing in ideation, design, prototype and shipping. Yet research and the process of understanding users still remains an isolated activity, with fragmented tooling.
The global pandemic has changed how we gather feedback too, with remote research now dominating how organisations gather feedback, with the decision to choose moderated or unmoderated often coming down to whether you settle for quality over quantity. It shouldnât be this way.
Today's research tools are either too complex, specialised and expensive. That often means only a handful of team members can actually gather insights. Yet 90% of companies believe that customer experience and understanding users is everyone's role - so why don't we put the tools for research in everyone's hands?
Another big problem is that there simply aren't enough researchers to meet the demands of data hungry orgs. Many of the companies we talk to can only fulfil around 50-60% of research requests. That's only going to get worse as more companies become design-led.
Thatâs why weâre on a mission to democratise research and give everyone the power to get the answers that result in better customer experiences.
Through our experience of building Marvel, weâve seen how simple and accessible software can empower millions of people to create and validate ideas. Whether thatâs a wireframe, prototype, logo or tagline, we wanted to build something that was flexible enough to test anything.
We think you'll love what we've got in store:
Micro-tasks
We know that actions speak louder than words, and thereâs only so much information that a text-based answer can give you.
Thatâs why weâve created micro-tasks, a new way to get participants to carry out an action, such as completing a task on a prototype, live website, picking a preferred design or recalling information from memory.
Marvel and Figma prototype support
Avoid shipping poor experiences with features and flows that donât convert by testing high and low-fidelity prototypes.
It doesnât matter if itâs a wireframe or an all singing and dancing animated prototype, we support it all. That means you get as close to testing the real thing as possible, with no code required.
Unlimited users as standard
We believe that gathering research and insights should be democratised. The more people that can understand customers, the faster we can all solve problems.
Thatâs why there are no limits on how many team members you can add to your account, meaning every team gets a seat at the table and moves faster, together.
Collaboration and real-time editing
Understanding your users is a team sport, so weâve added the ability to invite your team to create and review projects, as well as real-time editing of projects so you can work faster, together.
Video guides
Running moderated tests gives you high-quality insights but is often too time-consuming to scale beyond a handful of interviews.
Weâve solved that by enabling you to add your own pre-recorded video to help participants provide high-quality answers.
Scale to hundreds or even thousands of participants with a single test and get rich, detailed feedback without the time and effort.
Request responses in text, audio or video
Whether you have multiple-choice questions to answer or want to watch how participants interact with your website, Ballpark lets you decide on the type of responses you need.
And much, much more.
We believe that in the future, the only way for businesses to compete will be to deliver exceptional user experiences, and Ballpark is here to help.
Sign up for free and try Ballpark today!
Murat
