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Richard

Richard Banfield

Richard Banfield, CEO of Fresh Tilled Soil, a product and experience design firm working with category leaders. Follow me on Twitter.

How a remarkable story of a small design studio unwittingly drove an industry to madness. 37Signals successfully navigated the path of going from a design studio to being a software company. In the process of doing that they unknowingly started the mythology that every design or development studio should become a product company. Early in 2005, as their first product,… Read More →