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The Importance of Art Direction Although we might understand some of its aspects like typography, art direction is a practice that is often neglected and little understood by designers. On typography, you may have read our article “Great interfaces are made of good typography” published on Medium last year. Back then, we sought to explain how using the right typography… Read More →

Human-centred design (HCD) is a term product creators use to describe a process of designing for people. HCD develops solutions to problems by involving the human perspective in all steps of the problem-solving process. In this article, I’ve summarized the four fundamental principles of HCD. 1. Focus on the people No matter what product you design, always think about the people… Read More →

A blank canvas. it might as well be the devil himself. Complete nothingness. And it’s not just on that page in front of you; it surrounds you and swallows you whole. There’s only nothing, and it’s everywhere. Ultimate freedom. No guidelines, no boundaries. … so, where do you start?! 1 ) Requirements The indexing of the requirements of your project… Read More →

Rationally choosing the irrational Why do people keep buying Apple products if they are not technically great and there are better value alternatives? Why do people keep eating at McDonald’s if the food is so bad for your health? I was asking myself these type of questions lately, and I realised that it has to do with the part of… Read More →

I often take my coffee at a place with a 3 stars rating on Google, but it serves one of the best coffees in the city. The reviews come from two people who had once a bad experience. And Google shows to everyone that it has 3/5 stars without saying that it is one the best places to have a… Read More →

At times, it seems like eCommerce is a never ending search for conversions; for a strategy that leads to sale after sale. But, as you’ve undoubtedly realized by now, that’s sadly not possible. Sure, you can do something here and something there that will help you out—to a certain extent—but nothing remotely close to an eCommerce holy grail that makes… Read More →

Your portfolio is a story about you and your work — your expression of growth through all the obstacles, surprises, successes and failures. This is your epic. Illuminate the arc of your career and why you matter. For the audience, your portfolio showcases your problem-solving superpowers, hard and soft skills, and your ability to reflect upon your successes and failures…. Read More →

Animation is a big part of user experience. When it comes to transitions in mobile apps, there are a lot of things you can communicate very subtly with animation. Send the message, open Settings, check the box, navigate to another page — these are all moments of change. Animating a transition is an excellent way to reinforce the user’s action…. Read More →

As a developer, the moments when I learn the most are those when I am building things. This is true for the stuff I build on the job, but even more when I work on something I choose to work on, a side project that really excites me and that I do on my own time. Coding a feature or… Read More →

Every product has an ultimate goal — to help people solve certain problems. When designing a product, you need to keep user experience in mind, you don’t want to create a product that is more complicated than the actual problem the users have. There are some User experience principles to follow when designing a product. It could be an app,… Read More →

There are quite a few articles on the web that deal with responsive logos. The most popular example might be the Responsive Logos website that shows some very well known logos in different variations for different screen sizes. When I first saw this example, I thought it wasn’t much more than a little gimmick. In the end, it is just… Read More →

Bidirectional scrolling allows a user to scroll both vertically and horizontally when using an interface. The Question It’s Monday afternoon and the air is starting to feel stuffy in our meeting room. We are standing in front of 20 marketing professionals, all of them representatives of individual countries of an international non profit organisation. We just finished presenting our new… Read More →

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