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User Experience

Unite your UX strategy with your SEO to create limitless business engagement potential and important rankings.

Learn how New York Public Radio created UX dashboards that help them understand their users interact with their product.

Sign-up and sign-in journeys have been there ever since the transactional eCommerce begin. But, after 20 years, we still tend to get that wrong. Most of the time, these are dictated by the platform of choice or the UX preference. Debates rage on, in the interweb, on whether a decision by an organization is correct, user friendly and complies with… Read More →

My “first 90-days” at Empowerly, an early-stage startup, was spent speed-fixing an utterly broken web app so that our users can successfully access our basic revenue-generating service features to complete their tasks. Now that the product is patched up, we saw our user engagement up by four-fold — and can at least for a brief moment let out a sigh… Read More →

For a long time, people did not need to think about radically different design of fuel canisters. Up until 1938 people used square, rounded and even triangle-like jerry cans. If you look back in history, few people might need to transport huge fuel reserves in canisters of 20 litres or so. In 1936, Germany created a secret project to build… Read More →

There’s a very serious debate raging about whether there’s value at all in going to college/university anymore. The massive debt pressure you put yourself under for the rest of your life is a strong argument that it’s not worth it. If you leave school with $25K, $50K or even $100K in debt, can you honestly say your education has given… Read More →

If I learned anything from Pixar in the last decade, it’s that life is complicated and often requires a balance of joy and sadness to make it through the tougher times (Inside Out, you get me). Whether you’re in the writing/design field, or someone who deals with customers on an ongoing basis, the key to creating memorable experiences starts with… Read More →

The relevance of UX design in industries is important to note because it shows businesses are starting to intentionally center their products around people. What we might not have realized before and what good UX design aims to accomplish is in order to create good products, we need to understand people. Bad design often results in a lack of empathy… Read More →

This article was co-written with Angela Nguyen  You passed the initial phone interview and now comes the final test to show potential employers what you are capable of: the portfolio presentation. Portfolio presentations are the norm for any design position. It shows employers your thought process through design problems and how well you communicate to others. It’s the perfect opportunity… Read More →

UX writing is the practice of crafting UI copy that guides users within a product and helps them interact with it. UI copy includes buttons and menu labels, error messages, security notes, terms and conditions, as well as any instructions on product usage. The primary aim of UX writing is to settle communication between users and a digital product. In… Read More →

Welcome to the latest instalment of my series on writing as user experience design. I’m discussing key principles of user-centered design with the aim of applying these ideas to writers’ contributions UX and UI. Let’s talk about testing. As UX writers, we’re well aware that we work in a space obsessed with evaluating usability. And we love it! We’re in… Read More →

Introduction I recently completed a training in User Interface/User Experience design facilitated by Stutern Graduate Accelerator (SGA). For my final project, I worked on the UI/UX for a client’s gift shopping app called Dealsdate. What follows is a case study detailing my process and output. Overview Dealsdate is an online gift shopping website providing gift items for special life moments… Read More →