This brief guide introduces UX designers to color contrast ratios and how to effectively apply this principle to your designs. This article does not delve into the complexities of choosing accessible colors for color blindness. Read more on color accessibility here. The purpose of UX design is to facilitate a seamless interactive experience for users. As such, color selection and… Read More ￫

August.com Salary Negotiations for Designers This article will focus on the job classification of UX designer —future articles will focus on other design fields, like visual and research. Which designer are you? Design is currently one of the hottest, in-demand fields — 2018 will be no different. However, the biggest trend for 2018 is the widening salary range for more experienced… Read More ￫

“If only I moved that column 5 pixels to the left.. then that would have made our design a success!” — No designer ever. If we can all agree that the above statement is a bit nonsensical, then why does it come up so frequently? How do we get teams and organizations to stop focusing on the minutiae and, instead,… Read More ￫

So, your company wants to increase revenue and adoption by making some marketing site tweaks. They want more conversions, more clicks, more shares, and more users. What do they tell you to do first? Well, A/B test! Compare two versions of a page, define a key goal (ex. clicks), and see if you get more clicks. But, does this actually… Read More ￫