Most of the times we think as complexity as something bad. And I tended to fall in that pitfall myself. Until one day when I was having a conversation with a product manager, and he was showing me how the flight schedule of Schipol Airport in Amsterdam was organised. He was showing me all the tables and data, and how… Read More ￫

The saying that “good design is obvious” is pretty damn old, and I am sure it took different shapes in the previous centuries. It referred to good food, music, architecture, clothes, philosophy and everything else. We forget that the human mind changes slowly, and the knowledge you have about human behaviour will not go old for at least 50 years… Read More ￫

As a general rule, to build something great is not about more hours and resources thrown at a problem, but less bullshit. I tended to believe that with all technological advancement, we will work less, smarter and better. But with years it seems that we add more mass to our process and decision making which in the end is reflected… Read More ￫

Mechanical keyboard — considered one of the best types of keyboards due to its tactile feedback. Ever watch people entering an elevator and repeatedly push the Up button? Or repeatedly push the pedestrian button at a street crossing? Or hit a refresh button many times because the loading bar keeps spinning and nothing happens? What is missing in all these… Read More ￫

Rationally choosing the irrational Why do people keep buying Apple products if they are not technically great and there are better value alternatives? Why do people keep eating at McDonald’s if the food is so bad for your health? I was asking myself these type of questions lately, and I realised that it has to do with the part of… Read More ￫

I often take my coffee at a place with a 3 stars rating on Google, but it serves one of the best coffees in the city. The reviews come from two people who had once a bad experience. And Google shows to everyone that it has 3/5 stars without saying that it is one the best places to have a… Read More ￫

Why all the products on the market look the same? Have you ever been searching for a product that could solve your needs but could not choose one because all somehow look the same? Or it becomes harder for you to choose between 2 services because they offer the same features? The only thing that differentiates them is their design, but… Read More ￫