{"id":244,"name":"Matt McCallum","url":"","description":"Matt is a product manager and UX designer based in London. Over the last 15 years, he's helped startups, digital agencies, and large brands define, design and launch digital products that affect positive change.\u00a0He's an advocate of design systems and design-ops, having created and launched <a href=\"https:\/\/lucid.style\/\">Lucid<\/a> with the goal of streamlining the way digital product teams work. - \r\n\r\nTwitter: <a href=\"https:\/\/twitter.com\/mathummm\">@mathummm<\/a>\r\n\r\nEmail: <a href=\"mailto:matt@lucid.style\">matt@lucid.style<\/a>","link":"https:\/\/marvelapp.com\/blog\/author\/matt-mccallum\/","slug":"matt-mccallum","avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/0241edd597b384d12d94e4965af6c87044a7c18b86cdeb4054f22a18bbcef09f?s=24&d=mm&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/0241edd597b384d12d94e4965af6c87044a7c18b86cdeb4054f22a18bbcef09f?s=48&d=mm&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/0241edd597b384d12d94e4965af6c87044a7c18b86cdeb4054f22a18bbcef09f?s=96&d=mm&r=g"},"meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marvelapp.com\/blog\/author\/matt-mccallum\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"profile\" \/>\n<meta property=\"og:title\" content=\"Matt McCallum, Author at Marvel Blog\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marvelapp.com\/blog\/author\/matt-mccallum\/\" \/>\n<meta property=\"og:site_name\" content=\"Marvel Blog\" \/>\n<meta property=\"og:image\" content=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2018\/08\/matt.jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@marvelapp\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/marvelapp.com\/blog\/#organization\",\"name\":\"Marvel\",\"url\":\"https:\/\/marvelapp.com\/blog\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/marvelapp\",\"https:\/\/www.instagram.com\/marvelapp\/\",\"https:\/\/www.linkedin.com\/company\/marvel-app\/\",\"https:\/\/twitter.com\/marvelapp\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/marvelapp.com\/blog\/#logo\",\"inLanguage\":\"en-GB\",\"url\":\"https:\/\/marvelapp.com\/wp-content\/uploads\/2018\/06\/Logo-Light.png\",\"width\":1605,\"height\":1130,\"caption\":\"Marvel\"},\"image\":{\"@id\":\"https:\/\/marvelapp.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/marvelapp.com\/blog\/#website\",\"url\":\"https:\/\/marvelapp.com\/blog\/\",\"name\":\"Marvel Blog\",\"description\":\"Ideas and words on user experience, design, collaboration and more\",\"publisher\":{\"@id\":\"https:\/\/marvelapp.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/marvelapp.com\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"ProfilePage\",\"@id\":\"https:\/\/marvelapp.com\/blog\/author\/matt-mccallum\/#webpage\",\"url\":\"https:\/\/marvelapp.com\/blog\/author\/matt-mccallum\/\",\"name\":\"Matt McCallum, Author at Marvel Blog\",\"isPartOf\":{\"@id\":\"https:\/\/marvelapp.com\/blog\/#website\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/marvelapp.com\/blog\/author\/matt-mccallum\/\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/marvelapp.com\/blog\/#\/schema\/person\/d22f83e41233061c693efafb23dcb274\",\"name\":\"Matt McCallum\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/marvelapp.com\/blog\/#personlogo\",\"inLanguage\":\"en-GB\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0241edd597b384d12d94e4965af6c87044a7c18b86cdeb4054f22a18bbcef09f?s=96&d=mm&r=g\",\"caption\":\"Matt McCallum\"},\"description\":\"Matt is a product manager and UX designer based in London. Over the last 15 years, he's helped startups, digital agencies, and large brands define, design and launch digital products that affect positive change.\\u00a0He's an advocate of design systems and design-ops, having created and launched Lucid with the goal of streamlining the way digital product teams work. - Twitter: @mathummm Email: matt@lucid.style\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/marvelapp.com\/blog\/author\/matt-mccallum\/#webpage\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","_links":{"self":[{"href":"https:\/\/marvelapp.com\/blog\/wp-json\/wp\/v2\/users\/244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marvelapp.com\/blog\/wp-json\/wp\/v2\/users"}]}}