{"id":9600,"date":"2017-05-25T12:08:48","date_gmt":"2017-05-25T11:08:48","guid":{"rendered":"https:\/\/marvel7077.wpengine.com\/?p=9600"},"modified":"2017-05-25T12:08:48","modified_gmt":"2017-05-25T11:08:48","slug":"fighting-complacency-bowie-scale","status":"publish","type":"post","link":"https:\/\/marvelapp.com\/blog\/fighting-complacency-bowie-scale\/","title":{"rendered":"Fighting Complacency With The Bowie Scale"},"content":{"rendered":"<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">When a company gets as big as <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/www.atlassian.com\/\">Atlassian<\/a> is now, and has always had a good track record in innovation, it\u2019s easy to get complacent. Nobody ever intends to, but there is a balance to be struck in terms of spending time on making what we already have better vs. breaking new ground.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">We noticed that our teams could push harder in terms of having more innovative ideas, so we devised the Bowie Scale. It\u2019s a technique to help teams measure the audacity of their ideas. It\u2019s super easy to fall into the trap of believing that your ideas are very original or disruptive when in fact they aren\u2019t, they\u2019re just a bit different. The Bowie scale helps by scoring our ideas. This score is derived from a mathematical formula that you can adapt for your own purposes.  Here I will share how we use it and how you can too.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><center><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2017\/05\/1-RWVxKwZIzx9RfZTg1Ufoew.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2017\/05\/1-RWVxKwZIzx9RfZTg1Ufoew.png\" alt=\"1-rwvxkwzizx9rfztg1ufoew\" width=\"420\" height=\"422\" class=\"alignnone size-full wp-image-9602\" srcset=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/05\/1-RWVxKwZIzx9RfZTg1Ufoew.png 420w, https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/05\/1-RWVxKwZIzx9RfZTg1Ufoew-300x300.png 300w, https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/05\/1-RWVxKwZIzx9RfZTg1Ufoew-32x32.png 32w, https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/05\/1-RWVxKwZIzx9RfZTg1Ufoew-50x50.png 50w, https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/05\/1-RWVxKwZIzx9RfZTg1Ufoew-64x64.png 64w, https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/05\/1-RWVxKwZIzx9RfZTg1Ufoew-96x96.png 96w, https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/05\/1-RWVxKwZIzx9RfZTg1Ufoew-128x128.png 128w\" sizes=\"auto, (max-width: 420px) 100vw, 420px\" \/><\/a><\/center><\/p>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">An experimental mindset is crucial<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">We all have ideas. Ideas about what our customers will love, what will be the best next thing, what will be a game changer. Those are mostly all opinions and remain so until they are checked. You\u2019d be surprised how off your gut can be, as well. It\u2019s an unsettling feeling to learn that you can be that wrong and know it felt so right.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">This is why experimenting and testing are critical. We all get very particular about what our customers would or wouldn\u2019t accept and in the throes of the argument, we forget to check. Sometimes that means asking them, but a lot of the time it means experimenting and testing. <\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">\u201cIce cream pork pie\u201d and \u201csalmon poached in liquorice gel\u201d could really fuel a good argument, but they are some of Heston Blumenthal\u2019s signature dishes. His genius is that he\u2019s creative enough to come up with the combinations, and smart enough to go to science for inspiration. The main thing though is that he experiments first, before making a call on a flavour combination.<\/p>\n<div id='gallery-1' class='gallery galleryid-9600 gallery-columns-1 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/05\/1-fvqe3Xyqs75RuUNhId1u0Q.jpeg'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"681\" src=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/05\/1-fvqe3Xyqs75RuUNhId1u0Q.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/05\/1-fvqe3Xyqs75RuUNhId1u0Q.jpeg 1024w, https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/05\/1-fvqe3Xyqs75RuUNhId1u0Q-600x399.jpeg 600w, https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/05\/1-fvqe3Xyqs75RuUNhId1u0Q-768x511.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><span class=\"long-quote\">\u201cAnd I like asking questions, to keep learning; people with big egos might not want to look unsure.\" \u2014\u200aHeston Blumenthal<\/span><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">He keeps learning. That\u2019s what software teams need to do too. Stay creative and keep pushing to break new ground to learn what works.<\/p>\n<blockquote class=\"pageWrap pageWrap--s position-relative marginTopBottom-l breakPointM-marginTopBottom-xl\"><div class=\"blog-quote-before position-absolute bg-marvel\"><\/div><div class=\"tweet-quote blog-quote-after position-absolute bg-marvel cursor-pointer transitionDuration-l transitionProperty-all transitionTimingFunction-cv-easeOutCircular scaleUp--hover zi-weak\"><svg class=\"fill-white opacity-0 pointerEvents-none position-absolute pinCenter transitionProperty-all transitionTimingFunction-easeInOut\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"20\" viewBox=\"0 0 24 20\"><path d=\"M24,2.37a9.64,9.64,0,0,1-2.83.79A5,5,0,0,0,23.34.37a9.72,9.72,0,0,1-3.13,1.23A4.86,4.86,0,0,0,16.62,0a5,5,0,0,0-4.8,6.2A13.87,13.87,0,0,1,1.67.92,5.13,5.13,0,0,0,3.19,7.67,4.81,4.81,0,0,1,1,7a5,5,0,0,0,3.95,5,4.82,4.82,0,0,1-2.22.09,4.94,4.94,0,0,0,4.6,3.51A9.72,9.72,0,0,1,0,17.73,13.69,13.69,0,0,0,7.55,20c9.14,0,14.31-7.92,14-15A10.17,10.17,0,0,0,24,2.37Z\"\/><\/svg><\/div><p class=\"blog-quote position-relative textAlign-center c-marvel\"><span class=\"blog-quote-text transitionDuration-l transitionProperty-all transitionTimingFunction-easeInOut\">\"Stay creative and keep pushing to break new ground to learn what works.\"<\/p><\/span><\/blockquote>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">The problem is not what you think it is<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">You\u2019d think the next issue would be the volume of crazy ideas that waste time and achieve nothing useful, but actually not a lot of those surface in companies. Doing anything truly original requires a lot of stamina and guts. Those ideas are uncomfortable, hard to articulate without sounding a bit weird, and they are fragile. <\/p>\n<blockquote class=\"pageWrap pageWrap--s position-relative marginTopBottom-l breakPointM-marginTopBottom-xl\"><div class=\"blog-quote-before position-absolute bg-marvel\"><\/div><div class=\"tweet-quote blog-quote-after position-absolute bg-marvel cursor-pointer transitionDuration-l transitionProperty-all transitionTimingFunction-cv-easeOutCircular scaleUp--hover zi-weak\"><svg class=\"fill-white opacity-0 pointerEvents-none position-absolute pinCenter transitionProperty-all transitionTimingFunction-easeInOut\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"20\" viewBox=\"0 0 24 20\"><path d=\"M24,2.37a9.64,9.64,0,0,1-2.83.79A5,5,0,0,0,23.34.37a9.72,9.72,0,0,1-3.13,1.23A4.86,4.86,0,0,0,16.62,0a5,5,0,0,0-4.8,6.2A13.87,13.87,0,0,1,1.67.92,5.13,5.13,0,0,0,3.19,7.67,4.81,4.81,0,0,1,1,7a5,5,0,0,0,3.95,5,4.82,4.82,0,0,1-2.22.09,4.94,4.94,0,0,0,4.6,3.51A9.72,9.72,0,0,1,0,17.73,13.69,13.69,0,0,0,7.55,20c9.14,0,14.31-7.92,14-15A10.17,10.17,0,0,0,24,2.37Z\"\/><\/svg><\/div><p class=\"blog-quote position-relative textAlign-center c-marvel\"><span class=\"blog-quote-text transitionDuration-l transitionProperty-all transitionTimingFunction-easeInOut\">\"Doing anything truly original requires a lot of stamina and guts.\"<\/p><\/span><\/blockquote>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">The temptation is to shut them down and focus energies on something much more tangible and predictable, which is why so few ever make the cut. This is why processes and tools that allow those ideas to be conceived and then to protect those ideas are important.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">We use a framework we call Disrupt to ensure those crazy ideas can emerge in the first place, but here\u2019s the thing.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">When you ask people to come up with crazy ideas, they can\u2019t. They think they do, but in actual fact their ideas are very pedestrian. You might hear, <em>\u201cWhat about we change all our UI to be hot pink?\u201d<\/em> or, <em>\u201cYou can only find out about our prices if you tweet\u201d<\/em> or some such idea. <\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><span class=\"long-quote\">\"They might feel dangerous to a group because they\u2019re stepping away from their status quo. Actually it is a very minute step in the grand scheme of things, but after a while we lack the perspective to see that. Ideas that appear audacious are tame. Tame ideas feel audacious. When you reach this plateau, you are in deep shit.\"<\/span><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">I could feel the team tracking towards that direction and wanted to make sure we didn\u2019t end up there, so I knew we needed some sort of unbiased scale to measure our ideas against. This is how the Bowie scale came about. Its namesake was audacious, experimental, creative and a true original. We want to emulate those qualities in our work when we seek innovative directions.<\/p>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">Your idea is on the Bowie Scale if it:<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">\u2026scores high on \u2018audaciousness\u2019: it\u2019s bold, and frankly, a bit imprudent.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Using a 1\u20135 likert scale, boldness can be operationalised as trying something new (N) with an absence of fear (F) specifically when fear might be justified. Imprudence can be operationalised for experiments we feel are risky (R & P) as well as having low certainty ( C ) of outcome, i.e. distance from safety.<\/p>\n<ul class=\"pageWrap pageWrap--s list list--unordered marginBottom-l lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">\n<li>How much has this idea been done before (by us or competitors)? (N)<\/li>\n<li>How uncomfortable does it make you feel? (F)<\/li>\n<li>How sure are you that this would work? (C)<\/li>\n<li>How extreme would the outcome be if it succeeded? (P)<\/li>\n<li>How extreme would the outcome be if it failed? (R)<\/li>\n<\/ul>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Bowie scale (score 1\u20135) = (F + ((N-1)+6) + ((C-1)+6) + ((R+P)\/2)) \/4<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">These scores provide a systematic rank of how audacious we feel an idea is, and can be validated against experiment outcomes over time\u200a\u2014\u200aespecially against real experiment results in the Risk\/Payoff dimension.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">We have been using it for a few months now, and I am still amazed at how many ideas feel nuts are really just a small step away from the norm. I am happy that we are learning to have more audacious ideas and the more they come, the more we establish a new baseline across the company for what is bat shit crazy and what really isn\u2019t.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Consider getting a full sleeve tattooed on your right arm. It might make you sweat at the thought, maybe you shook your head and it felt crazy to you. A lot of people have them though, it\u2019s not so \u201cout there\u201d these days, same as pink hair.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Think about it ;)<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">This article was originally posted on <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/medium.com\/designing-atlassian\/the-bowie-scale-e02edf6918f2\">Marie-Claire's Medium Page<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>When a company gets as big as Atlassian is now, and has always had a good track record in innovation, it\u2019s easy to get complacent. Nobody ever intends to, but there is a balance to be struck in terms of spending time on making what we already have better vs. breaking new ground. We noticed that our teams could push&#8230; <a class=\"link link--blue fontWeight-4\" href=\"https:\/\/marvelapp.com\/blog\/fighting-complacency-bowie-scale\/\">Read More &#65515;<\/a><\/p>\n","protected":false},"author":139,"featured_media":9606,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-9600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-viewpoint"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marvelapp.com\/blog\/fighting-complacency-bowie-scale\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fighting Complacency With The Bowie Scale | Marvel Blog\" \/>\n<meta property=\"og:description\" content=\"When a company gets as big as Atlassian is now, and has always had a good track record in innovation, it\u2019s easy to get complacent. 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