{"id":957,"date":"2016-02-09T16:19:06","date_gmt":"2016-02-09T16:19:06","guid":{"rendered":"https:\/\/marvel7077.wpengine.com\/?p=957"},"modified":"2016-09-22T11:52:26","modified_gmt":"2016-09-22T10:52:26","slug":"disrupting-a-traditional-industry-and-brand-from-the-inside","status":"publish","type":"post","link":"https:\/\/marvelapp.com\/blog\/disrupting-a-traditional-industry-and-brand-from-the-inside\/","title":{"rendered":"Disrupting a traditional industry and brand from the inside"},"content":{"rendered":"<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Everyone has a first memory of M&amp;S. Everyone has an opinion on M&amp;S. From your socks to your wedding cake, M&amp;S is as much a part of British life as a kick about and a cup of tea. Founded in 1884, the company has grown from a market stall to over a thousand stores worldwide (including 850 in the UK alone), with 82,000 staff and 32 million customers.<\/p>\n<div id='gallery-1' class='gallery galleryid-957 gallery-columns-1 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/02\/MS-4766_adj.jpg\" class=\"attachment-full size-full\" alt=\"Marks and Spencer M&amp;S Digital - Marvel Case Study\" srcset=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/02\/MS-4766_adj.jpg 1000w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/02\/MS-4766_adj-600x400.jpg 600w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/02\/MS-4766_adj-768x512.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">With such heritage and size, it\u2019s easy to assume that change in M&amp;S happens slowly, incrementally. But speaking to Jade Pearn, Lead Product Owner of Mobile (Web and Apps), it\u2019s clear that the opposite is true. \u201cTwo years ago, we had 7 in-house engineers at M&amp;S. Today (February 2016) we have 20 products, each with their own product owner. Our remit covers M&amp;S\u2019s UK and international website and apps, digital stores, and \u2018middleware\u2019. We\u2019ve built a modern software house that powers experiences for all of our customers and staff. It\u2019s all agile, and all our own\u201d.<\/p>\n<div id='gallery-2' class='gallery galleryid-957 gallery-columns-3 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"1050\" src=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/02\/MS-4802_adj.jpg\" class=\"attachment-full size-full\" alt=\"Marks and Spencer M&amp;S Digital - Marvel Case Study\" srcset=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/02\/MS-4802_adj.jpg 700w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/02\/MS-4802_adj-400x600.jpg 400w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"1050\" src=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/02\/MS-4739_adj.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/02\/MS-4739_adj.jpg 700w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/02\/MS-4739_adj-400x600.jpg 400w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"1050\" src=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/02\/MS-4745_adj.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/02\/MS-4745_adj.jpg 700w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/02\/MS-4745_adj-400x600.jpg 400w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<blockquote class=\"pageWrap pageWrap--s position-relative marginTopBottom-l breakPointM-marginTopBottom-xl\"><div class=\"blog-quote-before position-absolute bg-marvel\"><\/div><div class=\"tweet-quote blog-quote-after position-absolute bg-marvel cursor-pointer transitionDuration-l transitionProperty-all transitionTimingFunction-cv-easeOutCircular scaleUp--hover zi-weak\"><svg class=\"fill-white opacity-0 pointerEvents-none position-absolute pinCenter transitionProperty-all transitionTimingFunction-easeInOut\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"20\" viewBox=\"0 0 24 20\"><path d=\"M24,2.37a9.64,9.64,0,0,1-2.83.79A5,5,0,0,0,23.34.37a9.72,9.72,0,0,1-3.13,1.23A4.86,4.86,0,0,0,16.62,0a5,5,0,0,0-4.8,6.2A13.87,13.87,0,0,1,1.67.92,5.13,5.13,0,0,0,3.19,7.67,4.81,4.81,0,0,1,1,7a5,5,0,0,0,3.95,5,4.82,4.82,0,0,1-2.22.09,4.94,4.94,0,0,0,4.6,3.51A9.72,9.72,0,0,1,0,17.73,13.69,13.69,0,0,0,7.55,20c9.14,0,14.31-7.92,14-15A10.17,10.17,0,0,0,24,2.37Z\"\/><\/svg><\/div><p class=\"blog-quote position-relative textAlign-center c-marvel\"><span class=\"blog-quote-text transitionDuration-l transitionProperty-all transitionTimingFunction-easeInOut\">\u201cMaggie in Manchester had a problem with the app that we couldn\u2019t replicate. So I got on a train and went to see her. We talk most weeks now. I \u00adhave even met her daughter!\u201d<\/p><\/span><\/blockquote>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">What hasn\u2019t changed, and what M&amp;S Digital enables the company to do better than ever before, is a true dedication to customers. Being a mainstay in Britain\u2019s hearts and high streets comes with a responsibility to deliver the highest level of customer service both in store and online. \u201cOur customers are tech advanced and engaged\u201d, explains Jade, \u201cWhat we do should be intuitive and complement an existing experience, so we\u2019re not taking time from our customers\u2019 already busy lives\u201d. Lots of the teams at M&amp;S Digital use Marvel to include customers in their process. \u201cWhy assume that we know better than the person we are designing for?\u201d says Jade, \u201cPeople always want to have a chat and help make the brand better, so we\u2019ll iterate on our Marvel prototype with lots of customers, getting to the best possible solution before we write a single line of code\u201d.<\/p>\n<div id='gallery-3' class='gallery galleryid-957 gallery-columns-2 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/02\/MS-4813_adj.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/02\/MS-4813_adj.jpg 1000w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/02\/MS-4813_adj-600x400.jpg 600w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/02\/MS-4813_adj-768x512.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/02\/MS-4792_adj.jpg\" class=\"attachment-full size-full\" alt=\"Marks and Spencer M&amp;S Digital - Marvel Case Study\" srcset=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/02\/MS-4792_adj.jpg 1000w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/02\/MS-4792_adj-600x400.jpg 600w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/02\/MS-4792_adj-768x512.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Marvel has completely re-shaped the way ideas come to life across the entire business. In departments where there are no designers or developers, the teams can use Marvel to quickly mock-up a concept. Where 18 months ago, they would have made a PowerPoint presentation to explain their idea, these teams can now build something in a lunch break and come to M&amp;S Digital with a working prototype. As Jade confirmed, \u201cMarvel makes the idea of being \u2018mobile first\u2019 real, because everyone in the company has a way of thinking about what an experience could be, and should be, on screen. It demystifies technology and opens a conversation\u201d. Across the company and at all levels, Marvel has allowed customers and M&amp;S staff to define the product.<\/p>\n<blockquote class=\"pageWrap pageWrap--s position-relative marginTopBottom-l breakPointM-marginTopBottom-xl\"><div class=\"blog-quote-before position-absolute bg-marvel\"><\/div><div class=\"tweet-quote blog-quote-after position-absolute bg-marvel cursor-pointer transitionDuration-l transitionProperty-all transitionTimingFunction-cv-easeOutCircular scaleUp--hover zi-weak\"><svg class=\"fill-white opacity-0 pointerEvents-none position-absolute pinCenter transitionProperty-all transitionTimingFunction-easeInOut\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"20\" viewBox=\"0 0 24 20\"><path d=\"M24,2.37a9.64,9.64,0,0,1-2.83.79A5,5,0,0,0,23.34.37a9.72,9.72,0,0,1-3.13,1.23A4.86,4.86,0,0,0,16.62,0a5,5,0,0,0-4.8,6.2A13.87,13.87,0,0,1,1.67.92,5.13,5.13,0,0,0,3.19,7.67,4.81,4.81,0,0,1,1,7a5,5,0,0,0,3.95,5,4.82,4.82,0,0,1-2.22.09,4.94,4.94,0,0,0,4.6,3.51A9.72,9.72,0,0,1,0,17.73,13.69,13.69,0,0,0,7.55,20c9.14,0,14.31-7.92,14-15A10.17,10.17,0,0,0,24,2.37Z\"\/><\/svg><\/div><p class=\"blog-quote position-relative textAlign-center c-marvel\"><span class=\"blog-quote-text transitionDuration-l transitionProperty-all transitionTimingFunction-easeInOut\">\u201cMarvel makes the idea of being \u2018mobile first\u2019 real\"<\/p><\/span><\/blockquote>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">When you think of retailers at the forefront of technology, it\u2019s easy to go to the Net-a-Porter\u2019s, Amazon\u2019s and ASOS\u2019s of the world. But while they\u2019re busy introducing new buying behaviour and asking customers to take a leap of faith, M&amp;S has built on 130 years of customer loyalty to take a great store experience into a digital world.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><em>If you're embarking on a digital transformation to turn a dinosaur into a unicorn, we're here to help! Marvel is fast, easy and priced around you. Get in touch <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvelapp.com\/support\/\" target=\"_blank\">here<\/a>.\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Everyone has a first memory of M&amp;S. Everyone has an opinion on M&amp;S. From your socks to your wedding cake, M&amp;S is as much a part of British life as a kick about and a cup of tea. Founded in 1884, the company has grown from a market stall to over a thousand stores worldwide (including 850 in the UK&#8230; <a class=\"link link--blue fontWeight-4\" href=\"https:\/\/marvelapp.com\/blog\/disrupting-a-traditional-industry-and-brand-from-the-inside\/\">Read More &#65515;<\/a><\/p>\n","protected":false},"author":9,"featured_media":967,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marvelapp.com\/blog\/disrupting-a-traditional-industry-and-brand-from-the-inside\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Disrupting a traditional industry and brand from the inside | Marvel Blog\" \/>\n<meta property=\"og:description\" content=\"Everyone has a first memory of M&amp;S. Everyone has an opinion on M&amp;S. From your socks to your wedding cake, M&amp;S is as much a part of British life as a kick about and a cup of tea. Founded in 1884, the company has grown from a market stall to over a thousand stores worldwide (including 850 in the UK... Read More &#65515;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marvelapp.com\/blog\/disrupting-a-traditional-industry-and-brand-from-the-inside\/\" \/>\n<meta property=\"og:site_name\" content=\"Marvel Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/marvelapp\" \/>\n<meta property=\"article:published_time\" content=\"2016-02-09T16:19:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-09-22T10:52:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/02\/MS-4728_adj.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marvelapp\" \/>\n<meta name=\"twitter:site\" content=\"@marvelapp\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"2 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/marvelapp.com\/blog\/#organization\",\"name\":\"Marvel\",\"url\":\"https:\/\/marvelapp.com\/blog\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/marvelapp\",\"https:\/\/www.instagram.com\/marvelapp\/\",\"https:\/\/www.linkedin.com\/company\/marvel-app\/\",\"https:\/\/twitter.com\/marvelapp\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/marvelapp.com\/blog\/#logo\",\"inLanguage\":\"en-GB\",\"url\":\"https:\/\/marvelapp.com\/wp-content\/uploads\/2018\/06\/Logo-Light.png\",\"width\":1605,\"height\":1130,\"caption\":\"Marvel\"},\"image\":{\"@id\":\"https:\/\/marvelapp.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/marvelapp.com\/blog\/#website\",\"url\":\"https:\/\/marvelapp.com\/blog\/\",\"name\":\"Marvel Blog\",\"description\":\"Ideas and words on user experience, design, collaboration and more\",\"publisher\":{\"@id\":\"https:\/\/marvelapp.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/marvelapp.com\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/marvelapp.com\/blog\/disrupting-a-traditional-industry-and-brand-from-the-inside\/#primaryimage\",\"inLanguage\":\"en-GB\",\"url\":\"https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/02\/MS-4728_adj.jpg\",\"width\":1500,\"height\":1000},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/marvelapp.com\/blog\/disrupting-a-traditional-industry-and-brand-from-the-inside\/#webpage\",\"url\":\"https:\/\/marvelapp.com\/blog\/disrupting-a-traditional-industry-and-brand-from-the-inside\/\",\"name\":\"Disrupting a traditional industry and brand from the inside | Marvel Blog\",\"isPartOf\":{\"@id\":\"https:\/\/marvelapp.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/marvelapp.com\/blog\/disrupting-a-traditional-industry-and-brand-from-the-inside\/#primaryimage\"},\"datePublished\":\"2016-02-09T16:19:06+00:00\",\"dateModified\":\"2016-09-22T10:52:26+00:00\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/marvelapp.com\/blog\/disrupting-a-traditional-industry-and-brand-from-the-inside\/\"]}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/marvelapp.com\/blog\/disrupting-a-traditional-industry-and-brand-from-the-inside\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/marvelapp.com\/blog\/disrupting-a-traditional-industry-and-brand-from-the-inside\/#webpage\"},\"author\":{\"@id\":\"https:\/\/marvelapp.com\/blog\/#\/schema\/person\/6bf9460764f13ef0286e51fc78f0a1e0\"},\"headline\":\"Disrupting a traditional industry and brand from the inside\",\"datePublished\":\"2016-02-09T16:19:06+00:00\",\"dateModified\":\"2016-09-22T10:52:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/marvelapp.com\/blog\/disrupting-a-traditional-industry-and-brand-from-the-inside\/#webpage\"},\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/marvelapp.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/marvelapp.com\/blog\/disrupting-a-traditional-industry-and-brand-from-the-inside\/#primaryimage\"},\"articleSection\":\"Case Study\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/marvelapp.com\/blog\/disrupting-a-traditional-industry-and-brand-from-the-inside\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/marvelapp.com\/blog\/#\/schema\/person\/6bf9460764f13ef0286e51fc78f0a1e0\",\"name\":\"Marvel\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/marvelapp.com\/blog\/#personlogo\",\"inLanguage\":\"en-GB\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d400efd46b66cbfede43cfea5e9707b45ee8b4cdf5075e591721811ae283879e?s=96&d=mm&r=g\",\"caption\":\"Marvel\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","_links":{"self":[{"href":"https:\/\/marvelapp.com\/blog\/wp-json\/wp\/v2\/posts\/957","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marvelapp.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marvelapp.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marvelapp.com\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/marvelapp.com\/blog\/wp-json\/wp\/v2\/comments?post=957"}],"version-history":[{"count":0,"href":"https:\/\/marvelapp.com\/blog\/wp-json\/wp\/v2\/posts\/957\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marvelapp.com\/blog\/wp-json\/wp\/v2\/media\/967"}],"wp:attachment":[{"href":"https:\/\/marvelapp.com\/blog\/wp-json\/wp\/v2\/media?parent=957"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marvelapp.com\/blog\/wp-json\/wp\/v2\/categories?post=957"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marvelapp.com\/blog\/wp-json\/wp\/v2\/tags?post=957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}