{"id":9547,"date":"2017-05-24T11:44:39","date_gmt":"2017-05-24T10:44:39","guid":{"rendered":"https:\/\/marvel7077.wpengine.com\/?p=9547"},"modified":"2020-09-03T15:19:14","modified_gmt":"2020-09-03T14:19:14","slug":"underrated-sentence-ux-design","status":"publish","type":"post","link":"https:\/\/marvelapp.com\/blog\/underrated-sentence-ux-design\/","title":{"rendered":"The Most Underrated Sentence in UX\u00a0Design"},"content":{"rendered":"<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Apparently, UX people love to argue. There are always topics that end up in endless debates. Just try one of the following questions as a conversation starter when meeting a designer:<\/p>\n<ul class=\"pageWrap pageWrap--s list list--unordered marginBottom-l lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">\n<li><em>\u201cIs material design good or bad?\u201d<\/em><\/li>\n<li><em>\u201cWhat is the best prototyping tool?\u201d<\/em><\/li>\n<li><em>\u201cShould I really never put a carousel on a website?\u201d<\/em><\/li>\n<\/ul>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">What you\u2019ll find is that responses might vary but most designers have very strong opinions which they\u2019re eager to share.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">What you will rarely hear, though, is:<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">\u201cI don\u2019t know, it depends.\u201d<\/strong><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Maybe that\u2019s because UX designers are usually considered the wise ones with the ultimate answers. But I\u2019m afraid there aren\u2019t many ultimate answers in UX. It\u2019s an ever-changing area where we constantly <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/uxdesign.cc\/the-evolution-of-ux-challenges-5e1748b82ede\">try to find the right balance <\/a>between our users, technology, business, and other stakeholders.<\/p>\n<blockquote class=\"pageWrap pageWrap--s position-relative marginTopBottom-l breakPointM-marginTopBottom-xl\"><div class=\"blog-quote-before position-absolute bg-marvel\"><\/div><div class=\"tweet-quote blog-quote-after position-absolute bg-marvel cursor-pointer transitionDuration-l transitionProperty-all transitionTimingFunction-cv-easeOutCircular scaleUp--hover zi-weak\"><svg class=\"fill-white opacity-0 pointerEvents-none position-absolute pinCenter transitionProperty-all transitionTimingFunction-easeInOut\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"20\" viewBox=\"0 0 24 20\"><path d=\"M24,2.37a9.64,9.64,0,0,1-2.83.79A5,5,0,0,0,23.34.37a9.72,9.72,0,0,1-3.13,1.23A4.86,4.86,0,0,0,16.62,0a5,5,0,0,0-4.8,6.2A13.87,13.87,0,0,1,1.67.92,5.13,5.13,0,0,0,3.19,7.67,4.81,4.81,0,0,1,1,7a5,5,0,0,0,3.95,5,4.82,4.82,0,0,1-2.22.09,4.94,4.94,0,0,0,4.6,3.51A9.72,9.72,0,0,1,0,17.73,13.69,13.69,0,0,0,7.55,20c9.14,0,14.31-7.92,14-15A10.17,10.17,0,0,0,24,2.37Z\"\/><\/svg><\/div><p class=\"blog-quote position-relative textAlign-center c-marvel\"><span class=\"blog-quote-text transitionDuration-l transitionProperty-all transitionTimingFunction-easeInOut\">\"UX design is not about knowing the right answers. It\u2019s about finding them.\"<\/p><\/span><\/blockquote>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">Most answers should be preceded by a bunch of questions anyway<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Material design may or may not be a good choice for your project. But without any specific details, the question does not make much sense. What do you want to design? What problem is your design supposed to solve? What\u2019s the interface like? Who\u2019s the audience? What device do they use? And by the way, what exactly do you mean by material design?<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><em>It depends on so many things<\/em>.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Finding the best prototyping tool is a hard challenge \u2014 there\u2019s plenty of them. They\u2019re usually very different and nearly impossible to objectively compare. But it\u2019s safe to say that the best one <em>for you<\/em> is probably the one that is easy <em>for you<\/em> to learn, that is compatible with the tools <em>you<\/em> are currently using, that has the functionality <em>you<\/em> need to try your ideas, and so on. <em>It all depends<\/em> on your needs and skills.<\/p>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">Design decisions are not all black-or-white<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Even generic design principles can be challenged at times. There\u2019s no one-size-fits-all solution. When making design decisions, you have to consider a lot of things. It always depends.<\/p>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">Bad patterns can sometimes be\u00a0right<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">The <strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">hamburger menu<\/strong> was declared an <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/lmjabreu.com\/post\/why-and-how-to-avoid-hamburger-menus\/\">inefficient navigation pattern<\/a> at least a million times. It hides the available options, which is bad, right? <em>Actually, it depends.<\/em> What if hiding those options is actually your design intention? What if all the relevant call to actions are prominent and visible on the screen and the hamburger menu only contains secondary options? Isn\u2019t then the hamburger navigation a great pattern to de-emphasize secondary items?<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Carousels<\/strong> have a <a class=\"link link--blue fontWeight-4\"href=\"http:\/\/shouldiuseacarousel.com\/\">bad reputation<\/a>, too. It\u2019s an off-canvas technique where some of the content is hidden so some users might not be able to find it. But again, what if those parts are intentionally hidden, because they\u2019re secondary? Couldn\u2019t the carousel be a great pattern to differentiate between <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/signalvnoise.com\/posts\/3047-the-obvious-the-easy-and-the-possible\">the obvious, the easy, and the possible<\/a> options? Just like how Amazon displays related products in a paginated carousel or how Airbnb lets you browse through photos of an accommodation without leaving the search results page.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2017\/05\/1Jx73Jx66YgAycUBhfVijiw.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-6580\" src=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2017\/05\/1Jx73Jx66YgAycUBhfVijiw.png\" title=\"\" alt=\"\" \/><\/a><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2017\/05\/1LO7YTOyFF3zQ5Bmz24IOiQ.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-6580\" src=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2017\/05\/1LO7YTOyFF3zQ5Bmz24IOiQ.png\" title=\"\" alt=\"\" \/><\/a><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><\/p>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">Even usability principles can be\u00a0relative<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">The word <strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><em>intuitive<\/em><\/strong> is probably the most overused adjective in UX design. People won\u2019t take the effort to learn how your interface works so it should be as intuitive as possible, right? <em>Actually, it depends. <\/em>Apple once changed the <a class=\"link link--blue fontWeight-4\"href=\"http:\/\/www.businessinsider.com\/mac-os-x-lion-natural-scrolling-2011-7\">scrolling direction<\/a> which was probably the most counter-intuitive design call ever. And still, many people got used to it quickly. Websites like Facebook or Amazon change their interfaces every day and people do take the effort to learn these changes because they want to use these products. So while being intuitive is important, if your audience is motivated enough to learn, it may not be the most important issue. It depends.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Most designers agree that you shouldn\u2019t give users <strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">too many options<\/strong>. <em>Actually, it depends. <\/em>What if the range of options is a primary value of the product you\u2019re designing? Photoshop, Axure, or Excel are great examples. They all have super complicated functionality and cluttered screens and yet <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/m.signalvnoise.com\/why-i-love-ugly-messy-interfaces-and-you-probably-do-too-edff4a896a83\">people use it every day<\/a>! (Although users can customize the toolbars to some degree.) So it\u2019s not always a terrible idea to have tons of choices on the interface. It depends.<\/p>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">In most cases, context is everything<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">What works well for another product might not work for you. What works well on a screen might not work on another one. That is because context is key in UX: you should give the users what they need, exactly when they need it. It\u2019s even <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/gettingreal.37signals.com\/ch09_Context_Over_Consistency.php\">more important than being consistent<\/a> or <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/medium.com\/@kollinz\/misused-mobile-ux-patterns-84d2b6930570#990a\">following guidelines<\/a>.<\/p>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">It\u2019s really okay not to\u00a0know<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">If UX designers knew everything, user research would not exist. So the next time you\u2019re asked a question that cannot \u2014 or shouldn\u2019t \u2014 be answered, just say: \u201cI don\u2019t know\u201d. And then make sure to try to find the answer. Maybe it\u2019s just asking some further questions. Maybe it\u2019s talking to users. Maybe it\u2019s doing some A\/B testing.<\/p>\n<blockquote class=\"pageWrap pageWrap--s position-relative marginTopBottom-l breakPointM-marginTopBottom-xl\"><div class=\"blog-quote-before position-absolute bg-marvel\"><\/div><div class=\"tweet-quote blog-quote-after position-absolute bg-marvel cursor-pointer transitionDuration-l transitionProperty-all transitionTimingFunction-cv-easeOutCircular scaleUp--hover zi-weak\"><svg class=\"fill-white opacity-0 pointerEvents-none position-absolute pinCenter transitionProperty-all transitionTimingFunction-easeInOut\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"20\" viewBox=\"0 0 24 20\"><path d=\"M24,2.37a9.64,9.64,0,0,1-2.83.79A5,5,0,0,0,23.34.37a9.72,9.72,0,0,1-3.13,1.23A4.86,4.86,0,0,0,16.62,0a5,5,0,0,0-4.8,6.2A13.87,13.87,0,0,1,1.67.92,5.13,5.13,0,0,0,3.19,7.67,4.81,4.81,0,0,1,1,7a5,5,0,0,0,3.95,5,4.82,4.82,0,0,1-2.22.09,4.94,4.94,0,0,0,4.6,3.51A9.72,9.72,0,0,1,0,17.73,13.69,13.69,0,0,0,7.55,20c9.14,0,14.31-7.92,14-15A10.17,10.17,0,0,0,24,2.37Z\"\/><\/svg><\/div><p class=\"blog-quote position-relative textAlign-center c-marvel\"><span class=\"blog-quote-text transitionDuration-l transitionProperty-all transitionTimingFunction-easeInOut\">\u201cThe true method of knowledge is experiment.\u201d<br \/>\n\u2013William\u00a0Blake<\/p><\/span><\/blockquote>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Looking for such answers is actually the most exciting part of our job. Asking and answering philosophical questions is not. Or maybe it is. I don\u2019t know. It depends.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><em>I\u2019d love to know your thoughts, feel free to ping me on <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/twitter.com\/kollinz\">Twitter<\/a> or <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/hu.linkedin.com\/in\/zoltankollin\">LinkedIn<\/a>. By the way we're hosting an <a class=\"link link--blue fontWeight-4\"href=\"http:\/\/amuseconf.com\/?medium=kzmedium\">amazing UX conference in Budapest<\/a>.<\/em><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><em>This article was originally published on <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/medium.com\/@kollinz\/the-most-underrated-sentence-in-ux-design-d12346c5146b\">Zoltans' Medium page.<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apparently, UX people love to argue. There are always topics that end up in endless debates. Just try one of the following questions as a conversation starter when meeting a designer: \u201cIs material design good or bad?\u201d \u201cWhat is the best prototyping tool?\u201d \u201cShould I really never put a carousel on a website?\u201d What you\u2019ll find is that responses might&#8230; <a class=\"link link--blue fontWeight-4\" href=\"https:\/\/marvelapp.com\/blog\/underrated-sentence-ux-design\/\">Read More &#65515;<\/a><\/p>\n","protected":false},"author":125,"featured_media":9559,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[499],"tags":[],"class_list":["post-9547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ux"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marvelapp.com\/blog\/underrated-sentence-ux-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Most Underrated Sentence in UX\u00a0Design | Marvel Blog\" \/>\n<meta property=\"og:description\" content=\"Apparently, UX people love to argue. There are always topics that end up in endless debates. Just try one of the following questions as a conversation starter when meeting a designer: \u201cIs material design good or bad?\u201d \u201cWhat is the best prototyping tool?\u201d \u201cShould I really never put a carousel on a website?\u201d What you\u2019ll find is that responses might... 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Speaker. Organizer of Amuse conference. 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