{"id":9301,"date":"2017-05-18T14:02:21","date_gmt":"2017-05-18T13:02:21","guid":{"rendered":"https:\/\/marvel7077.wpengine.com\/?p=9301"},"modified":"2020-10-16T12:35:46","modified_gmt":"2020-10-16T11:35:46","slug":"make-design-decisions","status":"publish","type":"post","link":"https:\/\/marvelapp.com\/blog\/make-design-decisions\/","title":{"rendered":"How Do You Make Design Decisions?"},"content":{"rendered":"<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><em>As I sometimes dig inside my work process, trying to understand what\u2019s going on inside my head while I design, I started to realize what drives my decisions and thinking\u00a0process.<\/em><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Pushing pixels, placing objects in the space, and adjusting colors, sizes and shapes, are not an easy tasks. How should a designer know what to do? Are there any rules in design? Does every designer lay his personal \u201crule book\u201d wide open on his desk from 9:00 to 18:00?<\/p>\n<div id='gallery-1' class='gallery galleryid-9301 gallery-columns-1 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/05\/1iY9CyCTPIposz0rAgrMCwQ.png'><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/05\/1iY9CyCTPIposz0rAgrMCwQ.png\" class=\"attachment-full size-full\" alt=\"How Do You Make Design Decisions?\" aria-describedby=\"gallery-1-9302\" srcset=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/05\/1iY9CyCTPIposz0rAgrMCwQ.png 1200w, https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/05\/1iY9CyCTPIposz0rAgrMCwQ-600x315.png 600w, https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/05\/1iY9CyCTPIposz0rAgrMCwQ-768x403.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-9302'>\n\t\t\t\t\u201cThe Rule Book\u201d: Rule #1 \u2014 Use Margin?\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Lately I\u2019ve been dealing with some challenging product design tasks, placing me in a spot where I have to make hard design decisions. While struggling with the composition of some objects on a single screen, I noticed there\u2019s a guy, called \u201cthe voice inside my head\u201d, telling me exactly what to do\u2026<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><span class=\"long-quote\">\u201cHey you, focus! Try pushing this title to the left\u2026 Ok, forget it, let\u2019s center everything\u2026 Oh! This button should be green, absolutely, green. Trust me!\u201d<\/span><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">And I follow his orders\u00a0blindly, like a robot. Move my fingers on the trackpad as my master commands.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">I think everyone talks to themselves (at least I hope)\u2026 It helps us process our thoughts better, and create order inside our heads. But where do these voices come from? <strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">What are these voices based on?<\/strong><\/p>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">A. Experience Based\u00a0Design<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">For the experience based designers, every design decision is a <strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">conclusion of the results of similar decisions<\/strong> made by them in the past. Experience is powerful, and designing based on experience seems to be the safest option. They aren\u2019t afraid to say \u201cI don\u2019t know\u201d when they have no related experience with a specific design task.<\/p>\n<blockquote class=\"pageWrap pageWrap--s position-relative marginTopBottom-l breakPointM-marginTopBottom-xl\"><div class=\"blog-quote-before position-absolute bg-marvel\"><\/div><div class=\"tweet-quote blog-quote-after position-absolute bg-marvel cursor-pointer transitionDuration-l transitionProperty-all transitionTimingFunction-cv-easeOutCircular scaleUp--hover zi-weak\"><svg class=\"fill-white opacity-0 pointerEvents-none position-absolute pinCenter transitionProperty-all transitionTimingFunction-easeInOut\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"20\" viewBox=\"0 0 24 20\"><path d=\"M24,2.37a9.64,9.64,0,0,1-2.83.79A5,5,0,0,0,23.34.37a9.72,9.72,0,0,1-3.13,1.23A4.86,4.86,0,0,0,16.62,0a5,5,0,0,0-4.8,6.2A13.87,13.87,0,0,1,1.67.92,5.13,5.13,0,0,0,3.19,7.67,4.81,4.81,0,0,1,1,7a5,5,0,0,0,3.95,5,4.82,4.82,0,0,1-2.22.09,4.94,4.94,0,0,0,4.6,3.51A9.72,9.72,0,0,1,0,17.73,13.69,13.69,0,0,0,7.55,20c9.14,0,14.31-7.92,14-15A10.17,10.17,0,0,0,24,2.37Z\"\/><\/svg><\/div><p class=\"blog-quote position-relative textAlign-center c-marvel\"><span class=\"blog-quote-text transitionDuration-l transitionProperty-all transitionTimingFunction-easeInOut\">\"Experience is powerful, and designing based on experience seems to be the safest option.\"<\/p><\/span><\/blockquote>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">B. Intuition Based\u00a0Design<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Intuition is tricky, but is still the most common type of decision making tool among people. Designing based on intuition is probably the best way to work fast, and get stuff done in no time. <strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Our intuition tells us what to do by having us \u201cfeel good\u201d about something<\/strong>. Yes, designers make a lot of mistakes by following their intuition, me too, a lot. But following our intuition is something we hardly can take away from ourselves, and that\u2019s what makes us human designers.<\/p>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">C. Reference Based\u00a0Design<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">These designers have a BFF called Dribbble (Or any other reference around the world). <strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">They base their design decisions on other designers\u2019 decisions<\/strong>. The obsession with being up to date with new products, trends and styles, makes these designers powerful. Unlike <em>experience<\/em> or <em>intuition<\/em>, design based on references is out of the designer\u2019s comfort zone, out of what he knows or what he feels. Also, using a reference is the best way to learn new styles and perform diverse techniques.<\/p>\n<div id='gallery-2' class='gallery galleryid-9301 gallery-columns-1 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/05\/1l2ufI-GaH6y3MJd9VRfdUQ.png'><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/05\/1l2ufI-GaH6y3MJd9VRfdUQ.png\" class=\"attachment-full size-full\" alt=\"Reference Based\u00a0Design\" srcset=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/05\/1l2ufI-GaH6y3MJd9VRfdUQ.png 1200w, https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/05\/1l2ufI-GaH6y3MJd9VRfdUQ-600x315.png 600w, https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/05\/1l2ufI-GaH6y3MJd9VRfdUQ-768x403.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<blockquote class=\"pageWrap pageWrap--s position-relative marginTopBottom-l breakPointM-marginTopBottom-xl\"><div class=\"blog-quote-before position-absolute bg-marvel\"><\/div><div class=\"tweet-quote blog-quote-after position-absolute bg-marvel cursor-pointer transitionDuration-l transitionProperty-all transitionTimingFunction-cv-easeOutCircular scaleUp--hover zi-weak\"><svg class=\"fill-white opacity-0 pointerEvents-none position-absolute pinCenter transitionProperty-all transitionTimingFunction-easeInOut\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"20\" viewBox=\"0 0 24 20\"><path d=\"M24,2.37a9.64,9.64,0,0,1-2.83.79A5,5,0,0,0,23.34.37a9.72,9.72,0,0,1-3.13,1.23A4.86,4.86,0,0,0,16.62,0a5,5,0,0,0-4.8,6.2A13.87,13.87,0,0,1,1.67.92,5.13,5.13,0,0,0,3.19,7.67,4.81,4.81,0,0,1,1,7a5,5,0,0,0,3.95,5,4.82,4.82,0,0,1-2.22.09,4.94,4.94,0,0,0,4.6,3.51A9.72,9.72,0,0,1,0,17.73,13.69,13.69,0,0,0,7.55,20c9.14,0,14.31-7.92,14-15A10.17,10.17,0,0,0,24,2.37Z\"\/><\/svg><\/div><p class=\"blog-quote position-relative textAlign-center c-marvel\"><span class=\"blog-quote-text transitionDuration-l transitionProperty-all transitionTimingFunction-easeInOut\">\"Using a reference is the best way to learn new styles and perform diverse techniques.\"<\/p><\/span><\/blockquote>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">When I noticed what that voice inside my head is comprised of, I immediately realized that all three cores (<strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><em>experience, intuition and reference)<\/em><\/strong> are necessary, and as a designer I should listen to that voice. Now that I know where he\u2019s coming from, I can truly trust him, blindly.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">How do you guys make your decisions? I would love to know.<br \/>\n<\/strong>Thanks for reading! Write to me if you have anything on your mind.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Gal Shir<br \/>\n<a class=\"link link--blue fontWeight-4\"href=\"http:\/\/www.galshir.com\">galshir.com<\/a><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><em>This article was originally published on <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/medium.muz.li\/how-do-you-make-design-decisions-ce74fac312cb\">Gal's Medium page<\/a><\/em>.<\/p>\n<h3 class=\"pageWrap pageWrap--s marginTop-l marginBottom-m c-black lineHeight-xl fontSize-xl fontWeight-5\">Further reading:<\/h3>\n<ul class=\"pageWrap pageWrap--s list list--unordered marginBottom-l lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">\n<li class=\"LinkSuggestion__LinkSuggestionWrapper-sc-1mdih4x-0 bRwwZe\"><a class=\"link link--blue fontWeight-4\"class=\"LinkSuggestion__Link-sc-1mdih4x-2 dcwLhi\" href=\"https:\/\/marvelapp.com\/blog\/api-design-like-designing-user-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\">Design APIs like you design User experience<\/a><\/li>\n<li class=\"LinkSuggestion__LinkSuggestionWrapper-sc-1mdih4x-0 bRwwZe\"><a class=\"link link--blue fontWeight-4\"class=\"LinkSuggestion__Link-sc-1mdih4x-2 dcwLhi\" href=\"https:\/\/marvelapp.com\/blog\/user-testing-designers\/\" target=\"_blank\" rel=\"noopener noreferrer\">User Testing for Designers<\/a><\/li>\n<li class=\"LinkSuggestion__LinkSuggestionWrapper-sc-1mdih4x-0 bRwwZe\"><a class=\"link link--blue fontWeight-4\"class=\"LinkSuggestion__Link-sc-1mdih4x-2 dcwLhi\" href=\"https:\/\/marvelapp.com\/blog\/start-your-design-led-journey\/\" target=\"_blank\" rel=\"noopener noreferrer\">Starting your journey to becoming design led<\/a><\/li>\n<li class=\"LinkSuggestion__LinkSuggestionWrapper-sc-1mdih4x-0 bRwwZe\"><a class=\"link link--blue fontWeight-4\"class=\"LinkSuggestion__Link-sc-1mdih4x-2 dcwLhi\" href=\"https:\/\/marvelapp.com\/blog\/why-design-systems-fail-how-to-make-them-work\/\" target=\"_blank\" rel=\"noopener noreferrer\">Why Design Systems Fail, and How to Make Them Work<\/a><\/li>\n<li class=\"LinkSuggestion__LinkSuggestionWrapper-sc-1mdih4x-0 bRwwZe\"><a class=\"link link--blue fontWeight-4\"class=\"LinkSuggestion__Link-sc-1mdih4x-2 dcwLhi\" href=\"https:\/\/marvelapp.com\/blog\/framing-right-problems-ux-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">Framing The \u201cRight\u201d Problems In UX Design<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>As I sometimes dig inside my work process, trying to understand what\u2019s going on inside my head while I design, I started to realize what drives my decisions and thinking\u00a0process. Pushing pixels, placing objects in the space, and adjusting colors, sizes and shapes, are not an easy tasks. How should a designer know what to do? Are there any rules&#8230; <a class=\"link link--blue fontWeight-4\" href=\"https:\/\/marvelapp.com\/blog\/make-design-decisions\/\">Read More &#65515;<\/a><\/p>\n","protected":false},"author":138,"featured_media":9333,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-9301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-viewpoint"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marvelapp.com\/blog\/make-design-decisions\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Do You Make Design Decisions? | Marvel Blog\" \/>\n<meta property=\"og:description\" content=\"As I sometimes dig inside my work process, trying to understand what\u2019s going on inside my head while I design, I started to realize what drives my decisions and thinking\u00a0process. Pushing pixels, placing objects in the space, and adjusting colors, sizes and shapes, are not an easy tasks. How should a designer know what to do? Are there any rules... 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