{"id":854,"date":"2016-02-09T15:49:25","date_gmt":"2016-02-09T15:49:25","guid":{"rendered":"https:\/\/marvel7077.wpengine.com\/?p=854"},"modified":"2018-01-26T11:24:08","modified_gmt":"2018-01-26T11:24:08","slug":"the-fastest-food-in-the-city","status":"publish","type":"post","link":"https:\/\/marvelapp.com\/blog\/the-fastest-food-in-the-city\/","title":{"rendered":"The fastest food in the city"},"content":{"rendered":"<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">\u201cDeliveroo are on a mission to change the way the world thinks about takeaway\u201d. That\u2019s quite an ambition, and if you\u2019d heard it back in June 2015\u00a0you\u2019d be forgiven for thinking this London-based startup was perhaps a little starry-eyed. In 2015,\u00a0Deliveroo - known for the black and teal\u00a0liveried fleet of drivers and cyclists - operated only on home turf, and in the more densely populated areas of London. Fast forward into early 2016\u00a0and Deliveroo are in 54 cities and 12 countries.<\/p>\n<div id='gallery-1' class='gallery galleryid-854 gallery-columns-2 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/02\/Deliveroo-138_adj.jpg\" class=\"attachment-full size-full\" alt=\"Deliveroo office - Marvel case study\" srcset=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/02\/Deliveroo-138_adj.jpg 1000w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/02\/Deliveroo-138_adj-600x400.jpg 600w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/02\/Deliveroo-138_adj-768x512.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/02\/Deliveroo-0943_adj.jpg\" class=\"attachment-full size-full\" alt=\"Deliveroo office - Marvel case study\" srcset=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/02\/Deliveroo-0943_adj.jpg 1000w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/02\/Deliveroo-0943_adj-600x400.jpg 600w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/02\/Deliveroo-0943_adj-768x512.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<blockquote class=\"pageWrap pageWrap--s position-relative marginTopBottom-l breakPointM-marginTopBottom-xl\"><div class=\"blog-quote-before position-absolute bg-marvel\"><\/div><div class=\"tweet-quote blog-quote-after position-absolute bg-marvel cursor-pointer transitionDuration-l transitionProperty-all transitionTimingFunction-cv-easeOutCircular scaleUp--hover zi-weak\"><svg class=\"fill-white opacity-0 pointerEvents-none position-absolute pinCenter transitionProperty-all transitionTimingFunction-easeInOut\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"20\" viewBox=\"0 0 24 20\"><path d=\"M24,2.37a9.64,9.64,0,0,1-2.83.79A5,5,0,0,0,23.34.37a9.72,9.72,0,0,1-3.13,1.23A4.86,4.86,0,0,0,16.62,0a5,5,0,0,0-4.8,6.2A13.87,13.87,0,0,1,1.67.92,5.13,5.13,0,0,0,3.19,7.67,4.81,4.81,0,0,1,1,7a5,5,0,0,0,3.95,5,4.82,4.82,0,0,1-2.22.09,4.94,4.94,0,0,0,4.6,3.51A9.72,9.72,0,0,1,0,17.73,13.69,13.69,0,0,0,7.55,20c9.14,0,14.31-7.92,14-15A10.17,10.17,0,0,0,24,2.37Z\"\/><\/svg><\/div><p class=\"blog-quote position-relative textAlign-center c-marvel\"><span class=\"blog-quote-text transitionDuration-l transitionProperty-all transitionTimingFunction-easeInOut\">\u201cDeliveroo are on a mission to change the way the world thinks about takeaway\u201d<\/p><\/span><\/blockquote>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Scaling at that rate is tough on any business, but Deliveroo needs to do more than just build awareness and get people to download an app. Changing the way people think about takeaway requires a consistent, trifecta focus on restaurants, drivers and customers. At Deliveroo's\u00a0heart lies an ambition for all parties to be better off: Customers get high-quality food delivered to them quickly; restaurants that don\u2019t typically offer takeaway are able to increase revenues by 30% or more; and delivery drivers have flexible, well-paid work.<\/p>\n<div id='gallery-2' class='gallery galleryid-854 gallery-columns-1 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/02\/Deliveroo-0914_adj.jpg\" class=\"attachment-full size-full\" alt=\"Deliveroo office - Marvel case study\" srcset=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/02\/Deliveroo-0914_adj.jpg 1000w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/02\/Deliveroo-0914_adj-600x400.jpg 600w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/02\/Deliveroo-0914_adj-768x512.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Scaling so fast, and with three user bases to satisfy simultaneously, the Deliveroo product team need get to the right solutions as quickly as possible. The team of 6 have a \u201cfull-stack\u201d skillset and support the company across consumer facing, restaurant, and driver apps. James Storer, a product designer, explained, \u201cLately everything has been about expansion, so we\u2019ve been looking to make that as smooth as possible.\u00a0There isn\u2019t one fix-all solution, but Marvel is streamlined - it\u2019s part of a collection of fast, lightweight tools that help us do what we need.\u201d<\/p>\n<div id='gallery-3' class='gallery galleryid-854 gallery-columns-3 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1200\" src=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/02\/Deliveroo-0863_adj.jpg\" class=\"attachment-full size-full\" alt=\"Deliveroo office - Marvel case study\" srcset=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/02\/Deliveroo-0863_adj.jpg 800w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/02\/Deliveroo-0863_adj-400x600.jpg 400w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/02\/Deliveroo-0863_adj-768x1152.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"1050\" src=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/02\/Deliveroo-0882_adj.jpg\" class=\"attachment-full size-full\" alt=\"Deliveroo office - Marvel case study\" srcset=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/02\/Deliveroo-0882_adj.jpg 700w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/02\/Deliveroo-0882_adj-400x600.jpg 400w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1200\" src=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/02\/Deliveroo-0863_adj-copy.jpg\" class=\"attachment-full size-full\" alt=\"Deliveroo office - Marvel case study\" srcset=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/02\/Deliveroo-0863_adj-copy.jpg 800w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/02\/Deliveroo-0863_adj-copy-400x600.jpg 400w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/02\/Deliveroo-0863_adj-copy-768x1152.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Moving and growing at pace also means it\u2019s easy to stick to conventions. Storer talked about the temptation to keep to what users expect and play it safe, but it\u2019s just not very Deliveroo-like to do that. If the business is thinking outside the (takeaway) box, the user experience should feel different too. \u201cIt\u2019s so hard to bring new ideas to life without tools like Marvel\u201d, says Storer. \u201cOther methods took hours or even days. We\u2019d make fully working prototypes and went to great lengths to show something quite simple. It\u2019s so rapid now. In a company that moves as fast as we do we can\u2019t spend valuable time messing about in code\u201d. Today, James is more likely to use Marvel to build and iterate on tiny elements and create quick flows to test, rather than re-designing everything from scratch.<\/p>\n<blockquote class=\"pageWrap pageWrap--s position-relative marginTopBottom-l breakPointM-marginTopBottom-xl\"><div class=\"blog-quote-before position-absolute bg-marvel\"><\/div><div class=\"tweet-quote blog-quote-after position-absolute bg-marvel cursor-pointer transitionDuration-l transitionProperty-all transitionTimingFunction-cv-easeOutCircular scaleUp--hover zi-weak\"><svg class=\"fill-white opacity-0 pointerEvents-none position-absolute pinCenter transitionProperty-all transitionTimingFunction-easeInOut\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"20\" viewBox=\"0 0 24 20\"><path d=\"M24,2.37a9.64,9.64,0,0,1-2.83.79A5,5,0,0,0,23.34.37a9.72,9.72,0,0,1-3.13,1.23A4.86,4.86,0,0,0,16.62,0a5,5,0,0,0-4.8,6.2A13.87,13.87,0,0,1,1.67.92,5.13,5.13,0,0,0,3.19,7.67,4.81,4.81,0,0,1,1,7a5,5,0,0,0,3.95,5,4.82,4.82,0,0,1-2.22.09,4.94,4.94,0,0,0,4.6,3.51A9.72,9.72,0,0,1,0,17.73,13.69,13.69,0,0,0,7.55,20c9.14,0,14.31-7.92,14-15A10.17,10.17,0,0,0,24,2.37Z\"\/><\/svg><\/div><p class=\"blog-quote position-relative textAlign-center c-marvel\"><span class=\"blog-quote-text transitionDuration-l transitionProperty-all transitionTimingFunction-easeInOut\">\u201cAll our drivers come to the building for training, and just to hang out. It\u2019s a perfect opportunity for guerilla testing, we\u2019ll have a chat and see what they make of our prototypes.\u201d<\/p><\/span><\/blockquote>\n<div id='gallery-4' class='gallery galleryid-854 gallery-columns-1 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/02\/Deliveroo-53_adj.jpg\" class=\"attachment-full size-full\" alt=\"Deliveroo office - Marvel case study\" srcset=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/02\/Deliveroo-53_adj.jpg 1000w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/02\/Deliveroo-53_adj-600x400.jpg 600w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/02\/Deliveroo-53_adj-768x512.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Even better, Deliveroo\u2019s set-up means that the product team can have their ideas proven or challenged with users right away. \u201cAll our drivers come to the building for training, and just to hang out. It\u2019s a perfect opportunity for guerilla testing, so we\u2019ll have a chat and see what they make of our prototypes. We\u2019re all part of the same community and we want to get it right for them\u201d. Deliveroo have recently taken on their first in-house user researcher so as to test even more, the result of which has seen their rating in the app store go from 3.5 stars to 4.5 and rising.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">James is clear about the role design plays in the overall experience of the Deliveroo service, \u201cFrom discovery, to ordering, to food arriving at your door, our products shape the experience. If our products looked tacky or were bad to use, then why would people expect anything better from our service?\u201d.<\/p>\n<blockquote class=\"pageWrap pageWrap--s position-relative marginTopBottom-l breakPointM-marginTopBottom-xl\"><div class=\"blog-quote-before position-absolute bg-marvel\"><\/div><div class=\"tweet-quote blog-quote-after position-absolute bg-marvel cursor-pointer transitionDuration-l transitionProperty-all transitionTimingFunction-cv-easeOutCircular scaleUp--hover zi-weak\"><svg class=\"fill-white opacity-0 pointerEvents-none position-absolute pinCenter transitionProperty-all transitionTimingFunction-easeInOut\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"20\" viewBox=\"0 0 24 20\"><path d=\"M24,2.37a9.64,9.64,0,0,1-2.83.79A5,5,0,0,0,23.34.37a9.72,9.72,0,0,1-3.13,1.23A4.86,4.86,0,0,0,16.62,0a5,5,0,0,0-4.8,6.2A13.87,13.87,0,0,1,1.67.92,5.13,5.13,0,0,0,3.19,7.67,4.81,4.81,0,0,1,1,7a5,5,0,0,0,3.95,5,4.82,4.82,0,0,1-2.22.09,4.94,4.94,0,0,0,4.6,3.51A9.72,9.72,0,0,1,0,17.73,13.69,13.69,0,0,0,7.55,20c9.14,0,14.31-7.92,14-15A10.17,10.17,0,0,0,24,2.37Z\"\/><\/svg><\/div><p class=\"blog-quote position-relative textAlign-center c-marvel\"><span class=\"blog-quote-text transitionDuration-l transitionProperty-all transitionTimingFunction-easeInOut\">\u201cFrom discovery, to ordering, to food arriving at your door, our products shape the experience.\"<\/p><\/span><\/blockquote>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">They say an army marches on its stomach, but city-based workers do too. Whether it\u2019s an afternoon delivery from Crosstown Doughnuts (as we\u2019re partial to at Marvel) or a fancy, three-course meal, Deliveroo is increasingly a vital part of what keeps people going in the urban jungle. With Marvel in their toolkit, James and the Deliveroo product team can move as fast as the delivery drivers - getting delicious food from your app to your belly in record time.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><em>If you're growing and moving fast, Marvel can help you stay the course.\u00a0Get in touch <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvelapp.com\/support\/\" target=\"_blank\">now<\/a> to see which plan is right for you.\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cDeliveroo are on a mission to change the way the world thinks about takeaway\u201d. That\u2019s quite an ambition, and if you\u2019d heard it back in June 2015\u00a0you\u2019d be forgiven for thinking this London-based startup was perhaps a little starry-eyed. In 2015,\u00a0Deliveroo &#8211; known for the black and teal\u00a0liveried fleet of drivers and cyclists &#8211; operated only on home turf, and&#8230; <a class=\"link link--blue fontWeight-4\" href=\"https:\/\/marvelapp.com\/blog\/the-fastest-food-in-the-city\/\">Read More &#65515;<\/a><\/p>\n","protected":false},"author":9,"featured_media":855,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marvelapp.com\/blog\/the-fastest-food-in-the-city\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The fastest food in the city | Marvel Blog\" \/>\n<meta property=\"og:description\" content=\"\u201cDeliveroo are on a mission to change the way the world thinks about takeaway\u201d. That\u2019s quite an ambition, and if you\u2019d heard it back in June 2015\u00a0you\u2019d be forgiven for thinking this London-based startup was perhaps a little starry-eyed. In 2015,\u00a0Deliveroo - known for the black and teal\u00a0liveried fleet of drivers and cyclists - operated only on home turf, and... 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