{"id":826,"date":"2016-02-09T16:19:21","date_gmt":"2016-02-09T16:19:21","guid":{"rendered":"https:\/\/marvel7077.wpengine.com\/?p=826"},"modified":"2016-09-22T11:51:26","modified_gmt":"2016-09-22T10:51:26","slug":"from-crisis-to-clarity","status":"publish","type":"post","link":"https:\/\/marvelapp.com\/blog\/from-crisis-to-clarity\/","title":{"rendered":"From crisis to clarity"},"content":{"rendered":"<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">It\u2019s no surprise that in the wake of the banking crisis a new breed of financial startups, known as \u2018FinTech\u2019, have emerged and now threaten to topple the traditional systems and the institutions that uphold them. Technology sits at the heart of FinTech firms, but so does a dedication to, and respect for, consumers. Unlike big banks, these startups\u00a0are making waves by putting people first and building new products and platforms around their needs.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/gocardless.com\/\" target=\"_blank\">GoCardless<\/a>, <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/transferwise.com\/\" target=\"_blank\">TransferWise<\/a>, and <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/www.mx.com\/\" target=\"_blank\">MX<\/a> (based in Utah) are all thriving FinTech companies who use Marvel to prototype features and test with users.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">GoCardless, who specialise in recurring payments and have overthrown the old-school competition to become the UK\u2019s leading direct debit provider, are very clear that user experience is behind their success. In an interview for Wired, their CEO Hiroki Takeuchi, said, \u201c[FinTech firms are] giving people a really great experience where the banks have been typically giving poor experiences\u201d. Similarly, TransferWise, who have revolutionised international money transfers, want to \u201chumanise the machine\u201d and make it clear, simple and fair for people to send and receive money overseas.<\/p>\n<div id='gallery-1' class='gallery galleryid-826 gallery-columns-1 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/01\/GoCardless_1888_adj.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/01\/GoCardless_1888_adj.jpg 1000w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/01\/GoCardless_1888_adj-600x400.jpg 600w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/01\/GoCardless_1888_adj-768x512.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<blockquote class=\"pageWrap pageWrap--s position-relative marginTopBottom-l breakPointM-marginTopBottom-xl\"><div class=\"blog-quote-before position-absolute bg-marvel\"><\/div><div class=\"tweet-quote blog-quote-after position-absolute bg-marvel cursor-pointer transitionDuration-l transitionProperty-all transitionTimingFunction-cv-easeOutCircular scaleUp--hover zi-weak\"><svg class=\"fill-white opacity-0 pointerEvents-none position-absolute pinCenter transitionProperty-all transitionTimingFunction-easeInOut\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"20\" viewBox=\"0 0 24 20\"><path d=\"M24,2.37a9.64,9.64,0,0,1-2.83.79A5,5,0,0,0,23.34.37a9.72,9.72,0,0,1-3.13,1.23A4.86,4.86,0,0,0,16.62,0a5,5,0,0,0-4.8,6.2A13.87,13.87,0,0,1,1.67.92,5.13,5.13,0,0,0,3.19,7.67,4.81,4.81,0,0,1,1,7a5,5,0,0,0,3.95,5,4.82,4.82,0,0,1-2.22.09,4.94,4.94,0,0,0,4.6,3.51A9.72,9.72,0,0,1,0,17.73,13.69,13.69,0,0,0,7.55,20c9.14,0,14.31-7.92,14-15A10.17,10.17,0,0,0,24,2.37Z\"\/><\/svg><\/div><p class=\"blog-quote position-relative textAlign-center c-marvel\"><span class=\"blog-quote-text transitionDuration-l transitionProperty-all transitionTimingFunction-easeInOut\">\u201cWhat will ultimately separate us from the banks is being 10x easier\u201d<\/p><\/span><\/blockquote>\n<div id='gallery-2' class='gallery galleryid-826 gallery-columns-3 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1500\" src=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/01\/GoCardless_1691_adj.jpg\" class=\"attachment-full size-full\" alt=\"Go Cardless\" srcset=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/01\/GoCardless_1691_adj.jpg 1000w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/01\/GoCardless_1691_adj-400x600.jpg 400w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/01\/GoCardless_1691_adj-768x1152.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1500\" src=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/01\/GoCardless_1923_adj.jpg\" class=\"attachment-full size-full\" alt=\"Go Cardless\" srcset=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/01\/GoCardless_1923_adj.jpg 1000w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/01\/GoCardless_1923_adj-400x600.jpg 400w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/01\/GoCardless_1923_adj-768x1152.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1500\" src=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/01\/GoCardless_1688_adj.jpg\" class=\"attachment-full size-full\" alt=\"Go Cardless\" srcset=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/01\/GoCardless_1688_adj.jpg 1000w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/01\/GoCardless_1688_adj-400x600.jpg 400w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/01\/GoCardless_1688_adj-768x1152.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Both GoCardless and TransferWise use Marvel to develop and test their platforms, enabling them to deliver a great experience for customers that complies with a myriad of regulations.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">\u201cWhat will ultimately separate us from the banks is being 10x easier\u201d, says GoCardless\u2019 Head of Design and UX, Tom Petty. \u201cWe do this by focusing on doing a few things really well, and iterating them over time. Marvel makes it really simple to try lots of different ideas side by side, without investing time into building each one\u201d.<\/p>\n<div id='gallery-3' class='gallery galleryid-826 gallery-columns-2 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/01\/transferwise-office.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/01\/transferwise-office.jpg 1000w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/01\/transferwise-office-600x400.jpg 600w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/01\/transferwise-office-768x512.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/02\/unnamed-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/02\/unnamed-1.jpg 1000w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/02\/unnamed-1-600x400.jpg 600w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/02\/unnamed-1-768x512.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">At TransferWise, the design team are constantly refining the product through regular feedback from internal teams and users. For Kish Patel, a designer at the company, the ability to collaborate within Marvel means everyone can have a look as a new feature takes shape. \u201cIt\u2019s a great way of sharing a prototype and a vision. And, because it\u2019s closer to what the real experience will be like, there\u2019s less need to explain things\". And it\u2019s not just the design team checking it out, others across the business in other functions are encouraged to comment and share feedback.<\/p>\n<blockquote class=\"pageWrap pageWrap--s position-relative marginTopBottom-l breakPointM-marginTopBottom-xl\"><div class=\"blog-quote-before position-absolute bg-marvel\"><\/div><div class=\"tweet-quote blog-quote-after position-absolute bg-marvel cursor-pointer transitionDuration-l transitionProperty-all transitionTimingFunction-cv-easeOutCircular scaleUp--hover zi-weak\"><svg class=\"fill-white opacity-0 pointerEvents-none position-absolute pinCenter transitionProperty-all transitionTimingFunction-easeInOut\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"20\" viewBox=\"0 0 24 20\"><path d=\"M24,2.37a9.64,9.64,0,0,1-2.83.79A5,5,0,0,0,23.34.37a9.72,9.72,0,0,1-3.13,1.23A4.86,4.86,0,0,0,16.62,0a5,5,0,0,0-4.8,6.2A13.87,13.87,0,0,1,1.67.92,5.13,5.13,0,0,0,3.19,7.67,4.81,4.81,0,0,1,1,7a5,5,0,0,0,3.95,5,4.82,4.82,0,0,1-2.22.09,4.94,4.94,0,0,0,4.6,3.51A9.72,9.72,0,0,1,0,17.73,13.69,13.69,0,0,0,7.55,20c9.14,0,14.31-7.92,14-15A10.17,10.17,0,0,0,24,2.37Z\"\/><\/svg><\/div><p class=\"blog-quote position-relative textAlign-center c-marvel\"><span class=\"blog-quote-text transitionDuration-l transitionProperty-all transitionTimingFunction-easeInOut\">\"Marvel allows the product to speak for itself\u201d<\/p><\/span><\/blockquote>\n<div id='gallery-4' class='gallery galleryid-826 gallery-columns-1 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/02\/transferwise-marvel.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/02\/transferwise-marvel.jpg 1000w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/02\/transferwise-marvel-600x400.jpg 600w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/02\/transferwise-marvel-768x512.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Blake Brown, Creative Director at MX, is focused on being the bridge between the old world of finance and the new world of FinTech. MX partners with banks to make the end user\u2019s lives better through technology. On <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvelapp.com\/user-testing\/\" target=\"_blank\">Marvel\u2019s LookBack feature<\/a>, Brown explained, \u201cit\u2019s paramount to us being at the forefront of what we do. Testing and validating [using LookBack] doesn\u2019t just make our lives easier, it\u2019s making user\u2019s lives better. We\u2019d be in the dark ages without these tools - it takes the bullshit out of how we operate\u201d. MX currently partners with more than 500 financial institutions and 30 online banking, core, and payment network providers.<\/p>\n<blockquote class=\"pageWrap pageWrap--s position-relative marginTopBottom-l breakPointM-marginTopBottom-xl\"><div class=\"blog-quote-before position-absolute bg-marvel\"><\/div><div class=\"tweet-quote blog-quote-after position-absolute bg-marvel cursor-pointer transitionDuration-l transitionProperty-all transitionTimingFunction-cv-easeOutCircular scaleUp--hover zi-weak\"><svg class=\"fill-white opacity-0 pointerEvents-none position-absolute pinCenter transitionProperty-all transitionTimingFunction-easeInOut\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"20\" viewBox=\"0 0 24 20\"><path d=\"M24,2.37a9.64,9.64,0,0,1-2.83.79A5,5,0,0,0,23.34.37a9.72,9.72,0,0,1-3.13,1.23A4.86,4.86,0,0,0,16.62,0a5,5,0,0,0-4.8,6.2A13.87,13.87,0,0,1,1.67.92,5.13,5.13,0,0,0,3.19,7.67,4.81,4.81,0,0,1,1,7a5,5,0,0,0,3.95,5,4.82,4.82,0,0,1-2.22.09,4.94,4.94,0,0,0,4.6,3.51A9.72,9.72,0,0,1,0,17.73,13.69,13.69,0,0,0,7.55,20c9.14,0,14.31-7.92,14-15A10.17,10.17,0,0,0,24,2.37Z\"\/><\/svg><\/div><p class=\"blog-quote position-relative textAlign-center c-marvel\"><span class=\"blog-quote-text transitionDuration-l transitionProperty-all transitionTimingFunction-easeInOut\">\u201cWe don\u2019t just say that we focus on\u00a0the\u00a0end-user, with Marvel, we really live it\u201d<\/p><\/span><\/blockquote>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">TransferWise also use Marvel to test with users. LookBack makes it possible to record exactly what real people do with the prototypes. \u201cIt means we can test an assumption about how a user will behave in the app,\u201d says Patel, \u201cThen we go back, solve the problems raised during user testing, and test it again\u201d. This spirit of constant improvement is why over \u00a3500 million is transferred across the globe every month using the TransferWise platform, saving customers more than \u00a322 million every month.<\/p>\n<div id='gallery-5' class='gallery galleryid-826 gallery-columns-1 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/02\/GoCardless_1829_adj.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/02\/GoCardless_1829_adj.jpg 1000w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/02\/GoCardless_1829_adj-600x400.jpg 600w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/02\/GoCardless_1829_adj-768x512.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Iteration reaps similar rewards at GoCardless. Petty and his team used Marvel to fail fast, before launching vital features such as anti-money laundering checks and subscription plan sign ups. It may not sound glamorous, but compared to what went before, it\u2019s hot stuff. GoCardless process $1 billion a year through their platform.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">The FinTech world is making its mark not just through smart use of technology, but by being fundamentally more experimental and more user-focused than their traditional competitors. Marvel is just one of a suite of tools these innovative companies rely on, but it\u2019s presence in their product and design teams is a key signifier of their potential for growth and capability to disrupt industries.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><em>If you're on a mission to disrupt industries and change the world, Marvel can help you get closer to users and the best possible solution. Have a look at our <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvelapp.com\/plans\/\" target=\"_blank\">plans<\/a> page, or <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvelapp.com\/support\/\" target=\"_blank\">get in touch<\/a> to see what's best for you.\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s no surprise that in the wake of the banking crisis a new breed of financial startups, known as \u2018FinTech\u2019, have emerged and now threaten to topple the traditional systems and the institutions that uphold them. Technology sits at the heart of FinTech firms, but so does a dedication to, and respect for, consumers. Unlike big banks, these startups\u00a0are making&#8230; <a class=\"link link--blue fontWeight-4\" href=\"https:\/\/marvelapp.com\/blog\/from-crisis-to-clarity\/\">Read More &#65515;<\/a><\/p>\n","protected":false},"author":9,"featured_media":827,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marvelapp.com\/blog\/from-crisis-to-clarity\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From crisis to clarity | Marvel Blog\" \/>\n<meta property=\"og:description\" content=\"It\u2019s no surprise that in the wake of the banking crisis a new breed of financial startups, known as \u2018FinTech\u2019, have emerged and now threaten to topple the traditional systems and the institutions that uphold them. Technology sits at the heart of FinTech firms, but so does a dedication to, and respect for, consumers. Unlike big banks, these startups\u00a0are making... 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