{"id":8060,"date":"2017-04-07T14:37:55","date_gmt":"2017-04-07T13:37:55","guid":{"rendered":"https:\/\/marvel7077.wpengine.com\/?p=8060"},"modified":"2021-01-26T05:00:34","modified_gmt":"2021-01-26T05:00:34","slug":"writing-useful-designers","status":"publish","type":"post","link":"https:\/\/marvelapp.com\/blog\/writing-useful-designers\/","title":{"rendered":"Why Writing Is Useful for Designers"},"content":{"rendered":"<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">\u201cWhy should a designer write?\u201d When talking to designers about the importance of content and sharing ideas, this is a common question that comes up.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Many designers create a personal website to showcase their portfolio, add their contact information, and that\u2019s about it. There can often be limited <em>written<\/em> works, with the focus mainly on design outcomes and graphic elements. Not all designers are writers, so why should the spend time writing? Isn\u2019t showing the final product enough?<\/p>\n<blockquote class=\"pageWrap pageWrap--s position-relative marginTopBottom-l breakPointM-marginTopBottom-xl\"><div class=\"blog-quote-before position-absolute bg-marvel\"><\/div><div class=\"tweet-quote blog-quote-after position-absolute bg-marvel cursor-pointer transitionDuration-l transitionProperty-all transitionTimingFunction-cv-easeOutCircular scaleUp--hover zi-weak\"><svg class=\"fill-white opacity-0 pointerEvents-none position-absolute pinCenter transitionProperty-all transitionTimingFunction-easeInOut\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"20\" viewBox=\"0 0 24 20\"><path d=\"M24,2.37a9.64,9.64,0,0,1-2.83.79A5,5,0,0,0,23.34.37a9.72,9.72,0,0,1-3.13,1.23A4.86,4.86,0,0,0,16.62,0a5,5,0,0,0-4.8,6.2A13.87,13.87,0,0,1,1.67.92,5.13,5.13,0,0,0,3.19,7.67,4.81,4.81,0,0,1,1,7a5,5,0,0,0,3.95,5,4.82,4.82,0,0,1-2.22.09,4.94,4.94,0,0,0,4.6,3.51A9.72,9.72,0,0,1,0,17.73,13.69,13.69,0,0,0,7.55,20c9.14,0,14.31-7.92,14-15A10.17,10.17,0,0,0,24,2.37Z\"\/><\/svg><\/div><p class=\"blog-quote position-relative textAlign-center c-marvel\"><span class=\"blog-quote-text transitionDuration-l transitionProperty-all transitionTimingFunction-easeInOut\">\"By only showing the outcome, the hard work and difficult decisions made become invisible.\"<\/p><\/span><\/blockquote>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">This is the moment I rub my hands together and let them finish their excuses, so I can talk to them about writing.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Writing is important to design - perfect for <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvel7077.wpengine.com\/showing-process-important\/\">documenting the processes<\/a>, showing your work to your wider team, or even to the entire world. Whilst it\u2019s great to show Dribbble shots and large spread Behance showcases, doing so often leaves out most of the hard work and difficult decisions made to reach that final design. The hard work remains invisible to the world.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">So yes, designers should write! Here are a few reasons why:<\/p>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">Sharing your process can help the community<\/h1>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">I have heard a lot of designers say that they don\u2019t want to talk about their work because maybe others will steal their ideas. This is when I\u2019ll ask something like:<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><span class=\"long-quote\">\u201cWell, do you mean to say that everything you do, create and design comes only from your imagination? Were you not inspired from other projects and articles from other designers?\u201d<\/span><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Writing about your ideas and process can therefore be a beneficial tool not only for yourself, but also for others. A tool to help other designers who might be looking for inspiration, or for someone to teach them about your design or prototyping process.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Here are a couple great examples of design case studies that have been helpful for the community:<\/p>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">Zara Case Study<\/h2>\n<div id='gallery-1' class='gallery galleryid-8060 gallery-columns-1 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/04\/1-7y0RbRlXDt1fpgwkjFRsFQ.png'><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"582\" src=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/04\/1-7y0RbRlXDt1fpgwkjFRsFQ.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/04\/1-7y0RbRlXDt1fpgwkjFRsFQ.png 2000w, https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/04\/1-7y0RbRlXDt1fpgwkjFRsFQ-600x175.png 600w, https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/04\/1-7y0RbRlXDt1fpgwkjFRsFQ-768x223.png 768w, https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/04\/1-7y0RbRlXDt1fpgwkjFRsFQ-1500x437.png 1500w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">This is a really popular project by William Ng, who redesigns the Zara app. William shows the various steps in his design process used to come up with his solution, including:<\/p>\n<ul class=\"pageWrap pageWrap--s list list--unordered marginBottom-l lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">\n<li>Job stories<\/li>\n<li>Affinity maps<\/li>\n<li>Low-fi to hi-fi sketches<\/li>\n<li>Prototypes<\/li>\n<li>User testing<\/li>\n<\/ul>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Anyone new to design can take ideas from his process, and understand the work involved to get to this awesome prototype:<br \/>\n<iframe class=\"display-block marginTopBottom-l centered\" src=\"https:\/\/marvelapp.com\/17e998a?emb=1\" height=\"540\" frameborder=\"0\"><\/iframe><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">View the case study here:<\/p>\n<section class=\"pageWrap pageWrap--s marginBottom-l boxShadow-smoke boxShadow-smoke--xd--hover borderRadius-m transitionDuration-m transitionTimingFunction-ease\"><a class=\"link link--blue fontWeight-4\"class=\"link link--blue fontWeight-4\" href=\" https:\/\/uxdesign.cc\/zara-a-usability-case-study-981b7ca93db8#.ropy4afrj\"><span class=\"display-block padding-m paddingRight-xl position-relative\"><span class=\"display-block padding-xs paddingRight-m\"><span class=\"marginBottom-xs display-block c-slate lineHeight-l fontSize-l fontWeight-5\">Zara: A Usability Case Study<\/span><span class=\"c-slate lineHeight-l fontSize-l fontWeight-3 opacity-80\">I decided to conduct usability tests, which led me to discover multiple pain points and redesign part of the experience.<\/span><\/span><\/span><\/a><\/section>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">Amazon Design Case Study<\/h2>\n<div id='gallery-2' class='gallery galleryid-8060 gallery-columns-1 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/04\/Screen-Shot-2017-04-03-at-13.27.38.png'><img loading=\"lazy\" decoding=\"async\" width=\"2266\" height=\"776\" src=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/04\/Screen-Shot-2017-04-03-at-13.27.38.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/04\/Screen-Shot-2017-04-03-at-13.27.38.png 2266w, https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/04\/Screen-Shot-2017-04-03-at-13.27.38-600x205.png 600w, https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/04\/Screen-Shot-2017-04-03-at-13.27.38-768x263.png 768w, https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/04\/Screen-Shot-2017-04-03-at-13.27.38-1500x514.png 1500w\" sizes=\"auto, (max-width: 2266px) 100vw, 2266px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Here is <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/uxdesign.cc\/finding-my-way-through-the-amazon-c176509bfc23\">another example<\/a> on how <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/uxdesign.cc\/@agneskim\">Agnes Kim<\/a> wanted to try something new by redesigning the Amazon iOS app. The article is a great resource based on her research on the user, her experience with Amazon and how far she moved with her creativity.<\/p>\n<section class=\"pageWrap pageWrap--s marginBottom-l boxShadow-smoke boxShadow-smoke--xd--hover borderRadius-m transitionDuration-m transitionTimingFunction-ease\"><a class=\"link link--blue fontWeight-4\"class=\"link link--blue fontWeight-4\" href=\" https:\/\/uxdesign.cc\/zara-a-usability-case-study-981b7ca93db8#.ropy4afrj\"><span class=\"display-block padding-m paddingRight-xl position-relative\"><span class=\"display-block padding-xs paddingRight-m\"><span class=\"marginBottom-xs display-block c-slate lineHeight-l fontSize-l fontWeight-5\">Finding My Way Through The Amazon<\/span><span class=\"c-slate lineHeight-l fontSize-l fontWeight-3 opacity-80\">A UX case study for Amazon\u2019s iOS App. Quick usability testing revealed several issues with key features in the app, so I designed solutions to solve those problems and validated them with additional usability tests.<\/span><\/span><\/span><\/a><\/section>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">It involves detailed task flows (showing before and after solutions), low-fidelity prototypes, and even a final prototype created with Marvel:<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/04\/designprocess.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8159\" src=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/04\/designprocess.png\" alt=\"designprocess\" width=\"1617\" height=\"875\" srcset=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/04\/designprocess.png 1617w, https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/04\/designprocess-600x325.png 600w, https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/04\/designprocess-768x416.png 768w, https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/04\/designprocess-1500x812.png 1500w\" sizes=\"auto, (max-width: 1617px) 100vw, 1617px\" \/><\/a><\/p>\n<h3 class=\"pageWrap pageWrap--s marginTop-l marginBottom-m c-black lineHeight-xl fontSize-xl fontWeight-5\">From low-fidelity to a hi-fidelity protoype<\/h3>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">The interactive prototype, along with all previous context makes the design much more interesting to visitors. People can try the prototype, knowing the <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvelapp.com\/blog\/make-design-decisions\/\">design decisions<\/a> behind the various screens and elements.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><iframe class=\"display-block marginTopBottom-l centered\" src=\"https:\/\/marvelapp.com\/34f6afa?emb=1\" height=\"540\" frameborder=\"0\"><\/iframe><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Being able to see the app prototype, along with the design process written out really invites interest and often leads to more meaningful feedback and critique on work. We can see this here:<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><center><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/04\/Screen-Shot-2017-04-03-at-12.44.31.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1042\" height=\"1546\" class=\"size-full wp-image-8106\" style=\"width: 550px; max-width: 100%;\" src=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/04\/Screen-Shot-2017-04-03-at-12.44.31.png\" alt=\"Feedback and Critique\" srcset=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/04\/Screen-Shot-2017-04-03-at-12.44.31.png 1042w, https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/04\/Screen-Shot-2017-04-03-at-12.44.31-404x600.png 404w, https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/04\/Screen-Shot-2017-04-03-at-12.44.31-768x1139.png 768w, https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/04\/Screen-Shot-2017-04-03-at-12.44.31-1011x1500.png 1011w\" sizes=\"auto, (max-width: 1042px) 100vw, 1042px\" \/><\/a><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><\/center>Overall, we can see that designers love to read about the process of other designers, so sharing yours can help you gain exposure, and also help the community. This is true for both redesigns (as seen above), and also for the design process of your own original projects.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><\/p>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">Writing can help you build an audience<\/h1>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">When it comes to finding work, it can sometimes be difficult to come across new exciting opportunities. However, it\u2019s much easier if you can get people to come to you, or at least make it easier for people to get an insight into what you do and how you work. Writing is a great way to do this, as it can help you build an online presence and become part of a community in the process.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Here are some examples, of now very well known writers in the design industry. However, there was a time when they were just starting out too, so it\u2019s amazing to see how far writing has contributed to their rise:<\/p>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">Julie Zhou: Write to learn how to write<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Julie Zhuo ( Product design VP Facebook) had a resolution for 2013: to write, or as she said:<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><span class=\"long-quote\">\u201cWrite to learn how to write, and write to understand. Write to remember, to preserve the scrap of a voice in a particular age.\u201d<\/span><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">And <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/medium.com\/the-year-of-the-looking-glass\/the-year-of-the-looking-glass-2ebc355972c0#.zi8xh5r0p\">here is the article<\/a> where she reflects on that specific year of writing. Today Julie's articles are followed by 100s of thousands of people, and she now even has a unique weekly essay, answering questions from members of the community.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/04\/Screen-Shot-2017-03-29-at-21.10.25.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8114\" src=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/04\/Screen-Shot-2017-03-29-at-21.10.25.png\" alt=\"screen-shot-2017-03-29-at-21-10-25\" width=\"2442\" height=\"1588\" srcset=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/04\/Screen-Shot-2017-03-29-at-21.10.25.png 2442w, https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/04\/Screen-Shot-2017-03-29-at-21.10.25-600x390.png 600w, https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/04\/Screen-Shot-2017-03-29-at-21.10.25-768x499.png 768w, https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/04\/Screen-Shot-2017-03-29-at-21.10.25-1500x975.png 1500w\" sizes=\"auto, (max-width: 2442px) 100vw, 2442px\" \/><\/a><\/p>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">Tobias Van Schneider: Write to think<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Tobias Van Schneider is another great example of designers who write. In fact, he had the very same question I ask at the start of this article:<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><span class=\"long-quote\">\u201cTobias, why do you write? Aren\u2019t you a Designer?\u201d<\/span><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">In his article, \u201c<a class=\"link link--blue fontWeight-4\"href=\"https:\/\/medium.com\/desk-of-van-schneider\/should-you-write-as-a-designer-29c69deeee19\">Should you write as a designer<\/a>\u201d, Tobias explains how he first started out writing having never considered himself much of a writer. He goes onto say how beneficial writing has been to him, enabling him to think and communicate more clearly.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2017\/04\/C4hHPPkNpIY58JkpbIbb2A-wide.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8139\" style=\"width: 500px; max-width: 100%;\" src=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2017\/04\/C4hHPPkNpIY58JkpbIbb2A-wide.jpg\" alt=\"c4hhppknpiy58jkpbibb2a-wide\" height=\"400\" srcset=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/04\/C4hHPPkNpIY58JkpbIbb2A-wide.jpg 940w, https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/04\/C4hHPPkNpIY58JkpbIbb2A-wide-572x600.jpg 572w, https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/04\/C4hHPPkNpIY58JkpbIbb2A-wide-768x806.jpg 768w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/><\/a><\/p>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">Paul Jarvis: Write to teach<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/pjrvs.com\/\">Paul Jarvis<\/a> is another great example. Paul is an entrepreneur based on Vancouver Island and, after a few years of web design, he found that a lot of other freelancers were struggling on the clients\u2019 part.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">So he launched a project called \u201c<a class=\"link link--blue fontWeight-4\"href=\"https:\/\/creativeclass.io\/\">Creative Class<\/a>\u201d, where he teaches freelancers about business, marketing and sales \u2014 things he had to learn himself as a designer.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/04\/image04.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8136\" style=\"width: 500px; max-width: 100%;\" src=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/04\/image04.png\" alt=\"image04\" width=\"620\" height=\"350\" srcset=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/04\/image04.png 620w, https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/04\/image04-600x339.png 600w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Moving forward, Paul then created webinars and launched two podcasts. Paul uses his newsletter (that is transforming in an article on his website) to communicate ideas with a community of freelancers, designers, small business owners and also to promote his projects. I learned from Paul how to strategize <a class=\"link link--blue fontWeight-4\"href=\"http:\/\/robertkatai.com\/\">my blog<\/a>, to post once a week on my personal site, and also to write for other websites.<\/p>\n<h3 class=\"pageWrap pageWrap--s marginTop-l marginBottom-m c-black lineHeight-xl fontSize-xl fontWeight-5\">What can you, as a designer, can learn from the writing processes of these great designers?<\/h3>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Hopefully, you can learn that a portfolio website can be used not only to showcase your work but to communicate your ideas and thoughts. You can even use it as a platform to start a podcast series or a video blog to teach others how to design. Or you can just write to communicate with the community about any new updates on your projects, just to get started writing regularly.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><\/p>\n<h1 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black fontWeight-5 lineHeight-xxl fontSize-xxl breakPointM-lineHeight-xxxl breakPointM-fontSize-xxxl\" style=\"margin-left: auto; margin-right: auto;\">Writing can kickstart a business<\/h1>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">What if you could use your site to launch a business or even just a side project that can later become a business? Well, isn\u2019t that something of dreams? There are thousands of businesses that started simply as writing on a blog. They created a community using their content, and people started noticing them. So when it came to launching a product, they had a market that already wanted it \u2014 or alternatively, when somebody needs design work, they know just where to go.<\/p>\n<h3 class=\"pageWrap pageWrap--s marginTop-l marginBottom-m c-black lineHeight-xl fontSize-xl fontWeight-5\">Marketoonist: From blog to business<\/h3>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">As an example, let\u2019s consider the story of <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marketoonist.com\/\">Marketoonist<\/a>. Whilst this may not count as a design project, the concept can be similar.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Tom Fishburne started designing cartoons when he was only a student at Harvard Business. Then he had various marketing roles at brands such as Nestle, Method, HotelTonight and General Mills. This experience inspired Tom to parody the world of marketing in a weekly cartoon. His drawings were so funny and realistic that publishers like the Wall Street Journal, Fast Company or Forbes started to feature his work. Hundreds of thousands of business readers then started to see his work every week.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2017\/04\/image03.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8179\" src=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2017\/04\/image03.jpg\" alt=\"image03\" width=\"1200\" height=\"857\" srcset=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/04\/image03.jpg 1200w, https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/04\/image03-600x429.jpg 600w, https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/04\/image03-768x548.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">That was the moment Tom realized that his cartoons were a great way to create and maintain a strong visual content strategy. From this small start, Tom launched Marketoonist to help brands like GE, Kronos and Google reach their audience through cartoons.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Now Tom is using his website to communicate a weekly cartoon about interesting topics in the marketing world.<\/p>\n<h3 class=\"pageWrap pageWrap--s marginTop-l marginBottom-m c-black lineHeight-xl fontSize-xl fontWeight-5\">What can you learn from Tom's story?<\/h3>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Well, if he wouldn\u2019t have started drawing these cartoons and publish them on a website, nobody would have heard about Tom. But he used the blog to communicate his ideas and thoughts with a community. And this made him what he is now. If you don\u2019t start nothing can happen.<\/p>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">Conclusion: Get started with writing<\/h1>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">You don\u2019t have to create a website from scratch to start writing. You can use platforms like Linkedin, Medium or even Facebook notes to start a blog. For example, <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/medium.com\/@gerymeleg\">Gery Meleg<\/a>, Lead UX designer at <a class=\"link link--blue fontWeight-4\"href=\"http:\/\/www.bannersnack.com\/\">Bannersnack<\/a> uses <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/medium.com\/@gerymeleg\">Medium<\/a> to showcase his work. Even when he guest posts for <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/designmodo.com\/changing-ux-grow-sales\/\">DesignModo<\/a>, he also republishes the same <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/medium.com\/@gerymeleg\/how-changing-the-ux-180-degrees-made-grew-sales-by-180-8b20eb68e6da\">article<\/a> to reach a new audience on his Medium account. He doesn\u2019t have a personal website, but he is using this social platform to make his presence on the web \u2014 it\u2019s also a great way to start a writing \u201ccareer\u201d.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Don\u2019t get me wrong though, I don\u2019t believe that every designer should write or have a blog.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Maybe some may do a better job using a podcast, <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/soundcloud.com\/tobiasvanschneider\">like Tobias Van Schneider is doing<\/a>, or maybe there are designers who prefer video as a content medium. Sometimes it doesn't matter the type of content you use, as much as the purpose of why you are doing and what content you put out there. Overall though, you have to actually want to write to do it successfully, and even just a small monthly writing habit can be a good start.<\/p>\n<blockquote class=\"pageWrap pageWrap--s position-relative marginTopBottom-l breakPointM-marginTopBottom-xl\"><div class=\"blog-quote-before position-absolute bg-marvel\"><\/div><div class=\"tweet-quote blog-quote-after position-absolute bg-marvel cursor-pointer transitionDuration-l transitionProperty-all transitionTimingFunction-cv-easeOutCircular scaleUp--hover zi-weak\"><svg class=\"fill-white opacity-0 pointerEvents-none position-absolute pinCenter transitionProperty-all transitionTimingFunction-easeInOut\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"20\" viewBox=\"0 0 24 20\"><path d=\"M24,2.37a9.64,9.64,0,0,1-2.83.79A5,5,0,0,0,23.34.37a9.72,9.72,0,0,1-3.13,1.23A4.86,4.86,0,0,0,16.62,0a5,5,0,0,0-4.8,6.2A13.87,13.87,0,0,1,1.67.92,5.13,5.13,0,0,0,3.19,7.67,4.81,4.81,0,0,1,1,7a5,5,0,0,0,3.95,5,4.82,4.82,0,0,1-2.22.09,4.94,4.94,0,0,0,4.6,3.51A9.72,9.72,0,0,1,0,17.73,13.69,13.69,0,0,0,7.55,20c9.14,0,14.31-7.92,14-15A10.17,10.17,0,0,0,24,2.37Z\"\/><\/svg><\/div><p class=\"blog-quote position-relative textAlign-center c-marvel\"><span class=\"blog-quote-text transitionDuration-l transitionProperty-all transitionTimingFunction-easeInOut\">\"Quality is always better than quantity, even if we talk about content.\"<\/p><\/span><\/blockquote>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Quality is always better than quantity, even if we talk about content.<\/p>\n<h3 class=\"pageWrap pageWrap--s marginTop-l marginBottom-m c-black lineHeight-xl fontSize-xl fontWeight-5\">\nFurther reading:<br \/>\n<\/h3>\n<ul class=\"pageWrap pageWrap--s list list--unordered marginBottom-l lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">\n<li><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvelapp.com\/blog\/practicing-empathy-product-design\/\">Practicing Empathy in Product Design<\/a><\/li>\n<li><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvelapp.com\/blog\/8-tips-for-using-online-surveys-for-user-testing\/\">8 Tips for Using Online Surveys for User Testing<\/a><\/li>\n<li><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvelapp.com\/blog\/testing-ux-writers\/\">Testing for UX Writers: Know When Your Words Are Working<\/a><\/li>\n<li><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvelapp.com\/blog\/resources-for-remote-designers\/\">Resources to help remote designers<\/a><\/li>\n<li><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvelapp.com\/blog\/business-value-design\/\">The Business Value of Design<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u201cWhy should a designer write?\u201d When talking to designers about the importance of content and sharing ideas, this is a common question that comes up. Many designers create a personal website to showcase their portfolio, add their contact information, and that\u2019s about it. There can often be limited written works, with the focus mainly on design outcomes and graphic elements&#8230;. <a class=\"link link--blue fontWeight-4\" href=\"https:\/\/marvelapp.com\/blog\/writing-useful-designers\/\">Read More &#65515;<\/a><\/p>\n","protected":false},"author":124,"featured_media":8320,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-8060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-viewpoint"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"\u201cWhy should a designer write?\u201d When talking to designers about the importance of content and sharing ideas, this is a common question that comes up.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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