{"id":6983,"date":"2017-03-09T11:00:33","date_gmt":"2017-03-09T11:00:33","guid":{"rendered":"https:\/\/marvel7077.wpengine.com\/?p=6983"},"modified":"2017-03-09T18:01:40","modified_gmt":"2017-03-09T18:01:40","slug":"designing-new-look-instagram-inspired-community","status":"publish","type":"post","link":"https:\/\/marvelapp.com\/blog\/designing-new-look-instagram-inspired-community\/","title":{"rendered":"Designing a New Look for Instagram, Inspired by the Community"},"content":{"rendered":"

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Last May, we announced a new look for Instagram, inside and outside the app. We created a new Instagram app icon and a set of unified icons for Hyperlapse, Layout, and Boomerang. We\u2019ve also refreshed the user interface with a simpler, more consistent design that helps people\u2019s photos and videos shine.<\/p>\n

Inspiration<\/h2>\n

When Instagram was founded, it was a place to easily edit and share photos. Five years later, things have evolved. Instagram is now a diverse community of interests where people are sharing more photos and videos than ever before; using new tools like Boomerang and Layout, and connecting in new ways through Explore.<\/p>\n

Last year, a group of us started digging into how we could support this evolution while staying true to Instagram\u2019s heritage and spirit. We wanted to create a look that would represent the community\u2019s full range of expression \u2014 past, present, and future.<\/p>\n

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\"We wanted to create a look that represented the community\u2019s full range of expression \u2014 past, present, & future.\"<\/p><\/span><\/blockquote>\n

Challenge: Honor Instagram\u2019s identity while reflecting its\u00a0growth<\/h2>\n

Whether it\u2019s a #myinstagramlogo<\/a> art piece or an Instagram cake<\/a>, we feel lucky to have an icon that people love and want to make their own. Between the round shape with grippy textures, teddy-bear brown, candied lens, and rainbow, there\u2019s a lot to love.<\/p>\n

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\"Brands, logos and products develop deep connections and associations with people.\"<\/p><\/span><\/blockquote>\n

Brands, logos and products develop deep connections and associations with people, so you don\u2019t just want to change them for the sake of novelty. But the Instagram icon and design was beginning to feel, well\u2026not reflective of the community, and we thought we could make it better.<\/p>\n

Let\u2019s begin<\/h2>\n