{"id":6702,"date":"2017-02-20T13:16:44","date_gmt":"2017-02-20T13:16:44","guid":{"rendered":"https:\/\/marvel7077.wpengine.com\/?p=6702"},"modified":"2017-02-20T13:16:44","modified_gmt":"2017-02-20T13:16:44","slug":"design-club-do-what-youre-driven-to-fix","status":"publish","type":"post","link":"https:\/\/marvelapp.com\/blog\/design-club-do-what-youre-driven-to-fix\/","title":{"rendered":"Design Club #4 &#8211; Do What You\u2019re Driven to Fix"},"content":{"rendered":"<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Marvel were this month\u2019s hosts for <a class=\"link link--blue fontWeight-4\"href=\"http:\/\/designclub.io\/\">Design Club<\/a> - the event series where the creative community figure out what\u2019s next. We heard from <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/twitter.com\/tomcavill\">Tom Cavill<\/a>, the designer and founder of <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/bricklane.com\/\">bricklane.com<\/a> \u2014 a property ISA which allows anyone to invest in residential property from as little as \u00a3100; and from <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/twitter.com\/missjoyceli\">Joyce Li<\/a>, a product designer at <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/ustwo.com\/\">ustwo<\/a> and the driving force behind their mood tracking and journaling app, <a class=\"link link--blue fontWeight-4\"href=\"http:\/\/moodnotes.thriveport.com\/\">MoodNotes<\/a>.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><span class=\"long-quote\">Both Tom and Joyce had experienced the highs and lows of creating a product (and a business) from scratch, and they each shared their stories of what it takes as a designer, as team member, as a leader and as an individual trying to make a difference. <\/span><\/p>\n<div id='gallery-1' class='gallery galleryid-6702 gallery-columns-1 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/02\/dc-feb-2017-21.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"933\" src=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/02\/dc-feb-2017-21.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/02\/dc-feb-2017-21.jpg 1400w, https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/02\/dc-feb-2017-21-600x400.jpg 600w, https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/02\/dc-feb-2017-21-768x512.jpg 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Tom gave a heartfelt talk about his journey as co-founder of bricklane.com, joking that the term \u2018journey\u2019 is incredibly cheesy and yet so accurately describes the process of starting up a startup. He admitted that there were many tough times, but that it was those times that built the company and led to its upward trajectory. \u201cSteve Jobs said \u2018Do what you love\u2019\u201d, quoted Tom, \u201cBut I think it\u2019s better to work on something you\u2019re driven to fix; something that\u2019s useful and good for society\u201d.<\/p>\n<blockquote class=\"pageWrap pageWrap--s position-relative marginTopBottom-l breakPointM-marginTopBottom-xl\"><div class=\"blog-quote-before position-absolute bg-marvel\"><\/div><div class=\"tweet-quote blog-quote-after position-absolute bg-marvel cursor-pointer transitionDuration-l transitionProperty-all transitionTimingFunction-cv-easeOutCircular scaleUp--hover zi-weak\"><svg class=\"fill-white opacity-0 pointerEvents-none position-absolute pinCenter transitionProperty-all transitionTimingFunction-easeInOut\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"20\" viewBox=\"0 0 24 20\"><path d=\"M24,2.37a9.64,9.64,0,0,1-2.83.79A5,5,0,0,0,23.34.37a9.72,9.72,0,0,1-3.13,1.23A4.86,4.86,0,0,0,16.62,0a5,5,0,0,0-4.8,6.2A13.87,13.87,0,0,1,1.67.92,5.13,5.13,0,0,0,3.19,7.67,4.81,4.81,0,0,1,1,7a5,5,0,0,0,3.95,5,4.82,4.82,0,0,1-2.22.09,4.94,4.94,0,0,0,4.6,3.51A9.72,9.72,0,0,1,0,17.73,13.69,13.69,0,0,0,7.55,20c9.14,0,14.31-7.92,14-15A10.17,10.17,0,0,0,24,2.37Z\"\/><\/svg><\/div><p class=\"blog-quote position-relative textAlign-center c-marvel\"><span class=\"blog-quote-text transitionDuration-l transitionProperty-all transitionTimingFunction-easeInOut\">\"I think it\u2019s better to work on something you\u2019re driven to fix; something that\u2019s useful and good for society\u201d.<\/p><\/span><\/blockquote>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">For Tom and his co-founder Simon, that something was the lack of access to the financial benefits of owning property in the UK. Their model allows anyone, regardless of age or location to invest in a property ISA, and earn money as the property\u2019s value increases and via a rental income.<\/p>\n<div id='gallery-2' class='gallery galleryid-6702 gallery-columns-1 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/02\/dc-feb-2017-38.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"933\" src=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/02\/dc-feb-2017-38.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/02\/dc-feb-2017-38.jpg 1400w, https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/02\/dc-feb-2017-38-600x400.jpg 600w, https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/02\/dc-feb-2017-38-768x512.jpg 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">As well as making this type of investment more universally accessible in financial terms, Tom also wanted to make the process of investing more user-friendly and beautifully designed. \u201cAs a designer, I realised I could the design the full stack of the company\u201d, explained Tom, before going on to show how his design touched everything from the product, to the marketing, down to even the interior decoration of the properties in their portfolio.<\/p>\n<blockquote class=\"pageWrap pageWrap--s position-relative marginTopBottom-l breakPointM-marginTopBottom-xl\"><div class=\"blog-quote-before position-absolute bg-marvel\"><\/div><div class=\"tweet-quote blog-quote-after position-absolute bg-marvel cursor-pointer transitionDuration-l transitionProperty-all transitionTimingFunction-cv-easeOutCircular scaleUp--hover zi-weak\"><svg class=\"fill-white opacity-0 pointerEvents-none position-absolute pinCenter transitionProperty-all transitionTimingFunction-easeInOut\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"20\" viewBox=\"0 0 24 20\"><path d=\"M24,2.37a9.64,9.64,0,0,1-2.83.79A5,5,0,0,0,23.34.37a9.72,9.72,0,0,1-3.13,1.23A4.86,4.86,0,0,0,16.62,0a5,5,0,0,0-4.8,6.2A13.87,13.87,0,0,1,1.67.92,5.13,5.13,0,0,0,3.19,7.67,4.81,4.81,0,0,1,1,7a5,5,0,0,0,3.95,5,4.82,4.82,0,0,1-2.22.09,4.94,4.94,0,0,0,4.6,3.51A9.72,9.72,0,0,1,0,17.73,13.69,13.69,0,0,0,7.55,20c9.14,0,14.31-7.92,14-15A10.17,10.17,0,0,0,24,2.37Z\"\/><\/svg><\/div><p class=\"blog-quote position-relative textAlign-center c-marvel\"><span class=\"blog-quote-text transitionDuration-l transitionProperty-all transitionTimingFunction-easeInOut\">\u201cThe privilege of being a designer is that we have permission to try things, and hone it until it\u2019s right\u201d.<\/p><\/span><\/blockquote>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Tom seems to be getting it right for Bricklane.com \u2014 it\u2019s already backed by Zoopla who promote it to their 14m property-focused monthly users, and continues to bring a diverse audience of investors to the platform. Stay tuned.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Next up, Joyce Li took us through the design and development of Moodnotes \u2014 an app created by ustwo in partnership with Thriveport which helps users to track their moods, identify what influences it, and develop healthier thinking habits. ustwo have a jaw-dropping track record when it comes to self-initiated projects, making a cool $14 million from adventure puzzle game Monument Valley. This led to the establishment of ustwo games and a visit from Apple boss Tim Cook.<\/p>\n<div id='gallery-3' class='gallery galleryid-6702 gallery-columns-1 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/02\/dc-feb-2017-28.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"933\" src=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/02\/dc-feb-2017-28.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/02\/dc-feb-2017-28.jpg 1400w, https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/02\/dc-feb-2017-28-600x400.jpg 600w, https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/02\/dc-feb-2017-28-768x512.jpg 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Despite this success, Joyce still had to balance the demands \u2014 and shifting resources \u2014 of a startup incubated in an otherwise client-facing agency.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><span class=\"long-quote\">\u201cProcess can go out of the window,\u201d said Joyce, as she explained how her team would grow and shrink depending on people\u2019s availability to get involved, \u201cWe just had to enjoy the ride, and take on different roles as it happened\u201d.<\/span><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Unlike a game or general service apps, Joyce and her team were challenged to create a product that was clinically approved by psychologists, whilst simultaneously being calming and reassuring to use by people in distress.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">\u201cWe had to translate psychological thinking traps into visual cues\u201d, she explained \u201cand figure out different ways to log a mood and visualise it in a poetic abstract form\u201d. With this and the demands on the team in mind, Joyce prioritised group sketching to encourage everyone to contribute to the solution regardless of their skill set or time spent working on the product.<\/p>\n<blockquote class=\"pageWrap pageWrap--s position-relative marginTopBottom-l breakPointM-marginTopBottom-xl\"><div class=\"blog-quote-before position-absolute bg-marvel\"><\/div><div class=\"tweet-quote blog-quote-after position-absolute bg-marvel cursor-pointer transitionDuration-l transitionProperty-all transitionTimingFunction-cv-easeOutCircular scaleUp--hover zi-weak\"><svg class=\"fill-white opacity-0 pointerEvents-none position-absolute pinCenter transitionProperty-all transitionTimingFunction-easeInOut\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"20\" viewBox=\"0 0 24 20\"><path d=\"M24,2.37a9.64,9.64,0,0,1-2.83.79A5,5,0,0,0,23.34.37a9.72,9.72,0,0,1-3.13,1.23A4.86,4.86,0,0,0,16.62,0a5,5,0,0,0-4.8,6.2A13.87,13.87,0,0,1,1.67.92,5.13,5.13,0,0,0,3.19,7.67,4.81,4.81,0,0,1,1,7a5,5,0,0,0,3.95,5,4.82,4.82,0,0,1-2.22.09,4.94,4.94,0,0,0,4.6,3.51A9.72,9.72,0,0,1,0,17.73,13.69,13.69,0,0,0,7.55,20c9.14,0,14.31-7.92,14-15A10.17,10.17,0,0,0,24,2.37Z\"\/><\/svg><\/div><p class=\"blog-quote position-relative textAlign-center c-marvel\"><span class=\"blog-quote-text transitionDuration-l transitionProperty-all transitionTimingFunction-easeInOut\">\u201cWe had to translate psychological thinking traps into visual cues.\u201d<\/p><\/span><\/blockquote>\n<div id='gallery-4' class='gallery galleryid-6702 gallery-columns-1 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/02\/dc-feb-2017-56.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"933\" src=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/02\/dc-feb-2017-56.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/02\/dc-feb-2017-56.jpg 1400w, https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/02\/dc-feb-2017-56-600x400.jpg 600w, https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/02\/dc-feb-2017-56-768x512.jpg 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Despite being a \u201cpassion project\u201d, Moodnotes looks set to follow in the footsteps of ustwo\u2019s other successful ventures, albeit in a quieter, more thoughtful way. Since launching the app has had nearly 40,000 downloads, and boasts 1,200 daily active users. Hats off to Joyce and ustwo for giving time, energy and support to such a powerful initiative.<\/p>\n<blockquote class=\"pageWrap pageWrap--s position-relative marginTopBottom-l breakPointM-marginTopBottom-xl\"><div class=\"blog-quote-before position-absolute bg-marvel\"><\/div><div class=\"tweet-quote blog-quote-after position-absolute bg-marvel cursor-pointer transitionDuration-l transitionProperty-all transitionTimingFunction-cv-easeOutCircular scaleUp--hover zi-weak\"><svg class=\"fill-white opacity-0 pointerEvents-none position-absolute pinCenter transitionProperty-all transitionTimingFunction-easeInOut\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"20\" viewBox=\"0 0 24 20\"><path d=\"M24,2.37a9.64,9.64,0,0,1-2.83.79A5,5,0,0,0,23.34.37a9.72,9.72,0,0,1-3.13,1.23A4.86,4.86,0,0,0,16.62,0a5,5,0,0,0-4.8,6.2A13.87,13.87,0,0,1,1.67.92,5.13,5.13,0,0,0,3.19,7.67,4.81,4.81,0,0,1,1,7a5,5,0,0,0,3.95,5,4.82,4.82,0,0,1-2.22.09,4.94,4.94,0,0,0,4.6,3.51A9.72,9.72,0,0,1,0,17.73,13.69,13.69,0,0,0,7.55,20c9.14,0,14.31-7.92,14-15A10.17,10.17,0,0,0,24,2.37Z\"\/><\/svg><\/div><p class=\"blog-quote position-relative textAlign-center c-marvel\"><span class=\"blog-quote-text transitionDuration-l transitionProperty-all transitionTimingFunction-easeInOut\">\"Digital product design can help people lead better lives.\"<\/p><\/span><\/blockquote>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">So, with another Design Club over, what did we \u201cfigure out\u201d? Well, we\u2019re clearly figuring out how digital product design can help people lead better lives. Whether that\u2019s enabling them to reach their savings goals faster, or enhance their emotional wellbeing, Tom and Joyce both shed a light on what\u2019s possible when design acts as bridge between technology and humanity, and, hopefully, inspired our audience of nearly 200 designers to discover what they\u2019re driven to fix too.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><em>Photographs by <a class=\"link link--blue fontWeight-4\"href=\"http:\/\/joewatts.co\/\">Joe Watts<\/a>.<\/em><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><em>Design Club will be back in April. To be the first to hear about speakers and get early access to tickets, please sign up to the <a class=\"link link--blue fontWeight-4\"href=\"http:\/\/designclub.io\/\">newsletter<\/a>.<\/em><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><\/p>\n<div id='gallery-5' class='gallery galleryid-6702 gallery-columns-1 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/02\/dc-feb-2017-23.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"933\" src=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/02\/dc-feb-2017-23.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/02\/dc-feb-2017-23.jpg 1400w, https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/02\/dc-feb-2017-23-600x400.jpg 600w, https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/02\/dc-feb-2017-23-768x512.jpg 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Marvel were this month\u2019s hosts for Design Club &#8211; the event series where the creative community figure out what\u2019s next. We heard from Tom Cavill, the designer and founder of bricklane.com \u2014 a property ISA which allows anyone to invest in residential property from as little as \u00a3100; and from Joyce Li, a product designer at ustwo and the driving&#8230; <a class=\"link link--blue fontWeight-4\" href=\"https:\/\/marvelapp.com\/blog\/design-club-do-what-youre-driven-to-fix\/\">Read More &#65515;<\/a><\/p>\n","protected":false},"author":98,"featured_media":6733,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-6702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-club"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"Marvel were this month\u2019s hosts for Design Club - the event series where the creative community figure out what\u2019s next. 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