{"id":5580,"date":"2017-03-02T16:20:48","date_gmt":"2017-03-02T16:20:48","guid":{"rendered":"https:\/\/marvel7077.wpengine.com\/?p=5580"},"modified":"2020-11-05T15:27:44","modified_gmt":"2020-11-05T15:27:44","slug":"designing-for-experience","status":"publish","type":"post","link":"https:\/\/marvelapp.com\/blog\/designing-for-experience\/","title":{"rendered":"Designing for Experience"},"content":{"rendered":"

In its first era, design was seen as a problem solver; it has now moved into a second era where it\u2019s seen as a creator of meaningful experiences.<\/p>\n

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\"The design discipline, similar to its industry, has undergone a specialization process.\"<\/p><\/span><\/blockquote>\n

From Design to Experience Design<\/h2>\n

The design discipline, similar to its industry, has undergone a specialization process. Numerous job titles have emerged from \u2018Visual Image Developer\u2019, \u2018UI Designer\u2019, \u2018UX Designer\u2019 through to \u2018User Interface Designer\u2019 \u2014 each of which demand a very specific skill set.<\/p>\n

Amongst these disciplines, we\u2019ve more recently seen the rise of another: \u2018Experience Design\u2019<\/em>. While there seem to be clear definitions, the practice is blurry.<\/p>\n

Experience Design \u201cis the practice of designing<\/a> products (including digital products), processes, services, events, omnichannel journeys, and environments with a focus placed on the quality of the user experience and culturally relevant solutions.\u201d (wiki<\/a>)<\/span><\/p>\n

In spite of the above definition, I\u2019ve often observed that Experience Design is primarily equated with designing user interfaces on digital devices \u2014 when it is so much more.<\/strong><\/p>\n

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\"Experience Design has been primarily equated with designing UIs on digital devices \u2014 but it's so much more.\"<\/p><\/span><\/blockquote>\n

Throughout the past 2 years, I\u2019ve developed a special interest in Experience Design in its broader sense. I had the perfect chance to get the true understanding I longed for during a 4 day \u2018learn by doing\u2019 course provided by Hyper Island (HI)<\/a> \u2014 listed by CNN<\/a> as one of the \u201cmost interesting schools around the world\u201d<\/em>, and also known as the \u201cDigital Harvard\u201d<\/em>.<\/p>\n

Hyper Island\u2019s Experience Design Lab provided me \u201can opportunity to deep dive into the process of creating meaningful experiences both online and offline\u201d. In other words it dovetailed perfectly with my existing understanding of Experience Design: to create a more holistic experience for a user, stretching experience beyond pure interaction with digital interfaces to include the product, service and company.<\/p>\n

3 Observations on Experience Design<\/h2>\n

Over my 2 year exploration into the discipline of experience design, I made 3 key observations that seek to answer the question; \"What is experience design?\";\u00a0<\/span><\/p>\n

1. Experience design is not just digital design<\/h3>\n

The idea that design has moved from being a problem solver to a creator of meaningful experiences especially holds true in light of the move from broadcast to dialog. That is, the shift from one directional conversations between brand and consumer (traditional advertising), towards a two directional conversation (e.g. engagement through social media). It was around 2004 that people started seeing there was something more than just brand and services; they got tired of passive consumption. It was around this time that Don Norman<\/a> \u2014 the first User Experience Architect at Apple \u2014 coined the term \u2018User Experience Design<\/a>\u2019:<\/em><\/p>\n