{"id":5196,"date":"2017-01-09T18:12:15","date_gmt":"2017-01-09T18:12:15","guid":{"rendered":"https:\/\/marvel7077.wpengine.com\/?p=5196"},"modified":"2020-09-03T11:55:48","modified_gmt":"2020-09-03T10:55:48","slug":"designing-in-color","status":"publish","type":"post","link":"https:\/\/marvelapp.com\/blog\/designing-in-color\/","title":{"rendered":"Designing in Color"},"content":{"rendered":"

Color is a powerful force in the hands of a designer. It draws your eye, evokes emotion, and communicates meaning. To give you an idea of how important color is, in a widely cited study titled The Impact of Color on Marketing<\/a>, researchers discovered that for some products, 90% of snap decisions people make about products could be based on color alone.<\/p>\n

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\"90% of snap decisions people make about products could be based on color alone.\"<\/p><\/span><\/blockquote>\n

So effectively using color is important to designs. But coming up with different color combinations is also hard. Each color has its own meaning, and there are an infinite number of combinations out there.<\/p>\n

This article is designed to serve as a guide to help you come up with color palettes for your designs. It encourages you to explore more with color, which will help you develop an intuitive sense for good color combinations.<\/p>\n

As you explore more with color, you\u2019ll develop an intuitive sense for good color combinations.<\/span><\/p>\n

Choosing a color palette<\/h2>\n