{"id":4215,"date":"2016-10-28T14:40:51","date_gmt":"2016-10-28T13:40:51","guid":{"rendered":"https:\/\/marvel7077.wpengine.com\/?p=4215"},"modified":"2016-10-28T14:40:51","modified_gmt":"2016-10-28T13:40:51","slug":"minimum-viable-product-launch","status":"publish","type":"post","link":"https:\/\/marvelapp.com\/blog\/minimum-viable-product-launch\/","title":{"rendered":"How to Validate Your Next Big Idea"},"content":{"rendered":"<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">Got a good idea? Move it from minimum viable product to launch without losing your shirt.<\/h2>\n<h3 class=\"pageWrap pageWrap--s marginTop-l marginBottom-m c-black lineHeight-xl fontSize-xl fontWeight-5\">The steady rise of makers<\/h3>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">I just arrived home from Barcelona and was catching up with a friend (we\u2019ll call him Lee). As we\u2019re talking, I notice a roll of batteries wrapped in black electrical tape sitting upright on a chessboard.<\/p>\n<section class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl fontStyle-italic\">\n<div class=\"long-quote\">\n<div class=\"marginBottom-m\">\u201cWhat\u2019s that?,\u201d I ask.<\/div>\n<div class=\"marginBottom-m\">\u201cThose are batteries I pulled from a few laptops. I\u2019m gonna make a \u2018Tesla\u2019 battery out of them,\u201d he replied, referencing the new Powerwall from Tesla that provides energy for residential homes. \u201cIt\u2019s going to power my AC this summer.\u201d<\/div>\n<div class=\"marginBottom-m\">\u201cOh.\u201d<\/div>\n<div class=\"marginBottom-m\">He slid a schematic of his prototype toward me and continued: \u201cI\u2019m also going to create a windmill out of a fan. It should generate enough juice to keep the battery charged. If all goes well, my energy bill should be less than $25.\u201d<\/div>\n<div class=\"marginBottom-m\">At this point I\u2019m thinking, \u201cWTF got into you?<\/div>\n<\/div>\n<\/section>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Only later on do I realize, it\u2019s not just him.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">From 1964 to 2014, the number of applications for <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/www.uspto.gov\/web\/offices\/ac\/ido\/oeip\/taf\/us_stat.htm\" target=\"_blank\">patents<\/a> in the United States shot through the roof. The number of patents granted is usually about half of the total submitted in a given year. But the point is: <em>more and more people are making stuff<\/em>.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4219\" src=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2016\/10\/theriseofmakers-new.png\" alt=\"the-rise-of-makers\" width=\"929\" height=\"687\" srcset=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/10\/theriseofmakers-new.png 929w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/10\/theriseofmakers-new-600x444.png 600w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/10\/theriseofmakers-new-768x568.png 768w\" sizes=\"auto, (max-width: 929px) 100vw, 929px\" \/><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Pretty cool. But how many of those patents became successful, profitable businesses? How many inventors, tinkerers, and builders are sustaining themselves with their products? <\/p>\n<blockquote class=\"pageWrap pageWrap--s position-relative marginTopBottom-l breakPointM-marginTopBottom-xl\"><div class=\"blog-quote-before position-absolute bg-marvel\"><\/div><div class=\"tweet-quote blog-quote-after position-absolute bg-marvel cursor-pointer transitionDuration-l transitionProperty-all transitionTimingFunction-cv-easeOutCircular scaleUp--hover zi-weak\"><svg class=\"fill-white opacity-0 pointerEvents-none position-absolute pinCenter transitionProperty-all transitionTimingFunction-easeInOut\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"20\" viewBox=\"0 0 24 20\"><path d=\"M24,2.37a9.64,9.64,0,0,1-2.83.79A5,5,0,0,0,23.34.37a9.72,9.72,0,0,1-3.13,1.23A4.86,4.86,0,0,0,16.62,0a5,5,0,0,0-4.8,6.2A13.87,13.87,0,0,1,1.67.92,5.13,5.13,0,0,0,3.19,7.67,4.81,4.81,0,0,1,1,7a5,5,0,0,0,3.95,5,4.82,4.82,0,0,1-2.22.09,4.94,4.94,0,0,0,4.6,3.51A9.72,9.72,0,0,1,0,17.73,13.69,13.69,0,0,0,7.55,20c9.14,0,14.31-7.92,14-15A10.17,10.17,0,0,0,24,2.37Z\"\/><\/svg><\/div><p class=\"blog-quote position-relative textAlign-center c-marvel\"><span class=\"blog-quote-text transitionDuration-l transitionProperty-all transitionTimingFunction-easeInOut\">\"It\u2019s one thing to research and develop something, but it\u2019s another to build a successful business around it.\"<\/p><\/span><\/blockquote>\n<h3 class=\"pageWrap pageWrap--s marginTop-l marginBottom-m c-black lineHeight-xl fontSize-xl fontWeight-5\">Why businesses fail<\/h3>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Here\u2019s what I mean. In 2014, Fortune magazine published an article titled <a class=\"link link--blue fontWeight-4\"href=\"http:\/\/fortune.com\/2014\/09\/25\/why-startups-fail-according-to-their-founders\/\" target=\"_blank\">Why startups fail, according to their founders<\/a>. In it, they cited postmortems done on 101 startups (a postmortem explains why a company \u2018died\u2019, according to the CEO or other insider). Here\u2019s the main reason why startups fail, as cited by 42% of polled startups:<\/p>\n<blockquote class=\"pageWrap pageWrap--s position-relative marginTopBottom-l breakPointM-marginTopBottom-xl\"><div class=\"blog-quote-before position-absolute bg-marvel\"><\/div><div class=\"tweet-quote blog-quote-after position-absolute bg-marvel cursor-pointer transitionDuration-l transitionProperty-all transitionTimingFunction-cv-easeOutCircular scaleUp--hover zi-weak\"><svg class=\"fill-white opacity-0 pointerEvents-none position-absolute pinCenter transitionProperty-all transitionTimingFunction-easeInOut\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"20\" viewBox=\"0 0 24 20\"><path d=\"M24,2.37a9.64,9.64,0,0,1-2.83.79A5,5,0,0,0,23.34.37a9.72,9.72,0,0,1-3.13,1.23A4.86,4.86,0,0,0,16.62,0a5,5,0,0,0-4.8,6.2A13.87,13.87,0,0,1,1.67.92,5.13,5.13,0,0,0,3.19,7.67,4.81,4.81,0,0,1,1,7a5,5,0,0,0,3.95,5,4.82,4.82,0,0,1-2.22.09,4.94,4.94,0,0,0,4.6,3.51A9.72,9.72,0,0,1,0,17.73,13.69,13.69,0,0,0,7.55,20c9.14,0,14.31-7.92,14-15A10.17,10.17,0,0,0,24,2.37Z\"\/><\/svg><\/div><p class=\"blog-quote position-relative textAlign-center c-marvel\"><span class=\"blog-quote-text transitionDuration-l transitionProperty-all transitionTimingFunction-easeInOut\">\u201c\u2026the number-one reason for failure, is the lack of a market need for their product.\u201d<\/p><\/span><\/blockquote>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Business lesson #1: If no one wants your product, you don\u2019t have a business\u2013<em>period<\/em>. But how many startups build things people <em>don\u2019t<\/em> want with the irrational hope that they\u2019ll convince them otherwise?<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Can you imagine? Going through all the trouble of building something (because you think you have a great business idea) and nobody wants it? You spent an inordinate amount of time and money thinking, designing, and developing something only to discover that your efforts were in vain. How demoralizing.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">The good news is this situation is totally preventable. How? If 100% of makers simply validated their ideas first, I\u2019m sure they could knock that number down significantly.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">This guide will show you how to validate your next big idea\u2014and prevent unnecessary costs and heartache. After all, if <em>this<\/em> idea doesn\u2019t work out, you can always move on to the next one quickly and easily without losing your shirt, and more importantly, your confidence.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">C\u2019mon. Let\u2019s get started.<\/p>\n<h3 class=\"pageWrap pageWrap--s marginTop-l marginBottom-m c-black lineHeight-xl fontSize-xl fontWeight-5\">Business validation overview<\/h3>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Validating a new business idea doesn\u2019t have to be complicated. There are three essential stages in the validation process.<\/p>\n<ul class=\"pageWrap pageWrap--s list list--unordered marginBottom-l lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">\n<li>Stage I: Market validation<\/li>\n<li>Stage II: Idea validation<\/li>\n<li>Stage III: MVP (minimum viable product) validation<\/li>\n<\/ul>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Ideally, you\u2019ll want to validate your market first, before testing your solution. Then put the necessary resources into building your MVP. But business validation is not a linear path. Some people jump right into the idea or solution because they\u2019re scratching their own itch. Think Sara Blakely (Spanx), Stepan Pachikov (Evernote), or even J.K. Rowling (Harry Potter).<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">You don\u2019t have to start at \u201cmarket validation\u201d to be effective, but you\u2019ll want to revisit it later to refine your product\/market fit. If you\u2019re starting from scratch, it makes more sense to start there.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Let\u2019s talk about each validation stage in more detail.<\/p>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">Stage I: Market validation<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">When Gary Halbert, the legendary copywriter, taught workshops, sometimes he would begin his classes with the following scenario:<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">\u201cIf you and I both owned a hamburger stand and we were in a contest to see who could sell the most hamburgers, what advantages would you most like to have on your side to help you win?\u201d<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">According to Halbert:<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">\u201cSome of the students say they would like to have the advantage of having superior meat from which to make their burgers. Others say they want sesame seed buns. Others mention location. Someone usually wants to be able to offer the lowest prices.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">So I tell them, \u2018O.K., I\u2019ll give you every single advantage you have asked for. I, myself, only want one advantage and, if you will give it to me, I will (when it comes to selling burgers) whip the pants off all of you!\u2019\u201d<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">\u201cWhat\u2019s that?\u201d they ask.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><em>\u201cThe only advantage I want is a <strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">starving crowd!<\/strong>\u201d<\/em><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">This is a short lesson in market validation. Your goal at this stage is to find a starving crowd\u2014or a market. Gary Bencivenga, who some consider the greatest copywriter of all time (maybe the name \u201cGary\u201d is predestined to sell stuff), once said: \u201cProblems are markets.\u201d<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Obviously, if people are hungry, that\u2019s a problem. If people are feeling disconnected from each other, that\u2019s a problem. If someone\u2019s bored, that\u2019s a problem.<\/p>\n<blockquote class=\"pageWrap pageWrap--s position-relative marginTopBottom-l breakPointM-marginTopBottom-xl\"><div class=\"blog-quote-before position-absolute bg-marvel\"><\/div><div class=\"tweet-quote blog-quote-after position-absolute bg-marvel cursor-pointer transitionDuration-l transitionProperty-all transitionTimingFunction-cv-easeOutCircular scaleUp--hover zi-weak\"><svg class=\"fill-white opacity-0 pointerEvents-none position-absolute pinCenter transitionProperty-all transitionTimingFunction-easeInOut\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"20\" viewBox=\"0 0 24 20\"><path d=\"M24,2.37a9.64,9.64,0,0,1-2.83.79A5,5,0,0,0,23.34.37a9.72,9.72,0,0,1-3.13,1.23A4.86,4.86,0,0,0,16.62,0a5,5,0,0,0-4.8,6.2A13.87,13.87,0,0,1,1.67.92,5.13,5.13,0,0,0,3.19,7.67,4.81,4.81,0,0,1,1,7a5,5,0,0,0,3.95,5,4.82,4.82,0,0,1-2.22.09,4.94,4.94,0,0,0,4.6,3.51A9.72,9.72,0,0,1,0,17.73,13.69,13.69,0,0,0,7.55,20c9.14,0,14.31-7.92,14-15A10.17,10.17,0,0,0,24,2.37Z\"\/><\/svg><\/div><p class=\"blog-quote position-relative textAlign-center c-marvel\"><span class=\"blog-quote-text transitionDuration-l transitionProperty-all transitionTimingFunction-easeInOut\">\"The more urgent the problem, the more likely someone is willing to spend money.\"<\/p><\/span><\/blockquote>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Think about any market. You\u2019ll find a ton of problems. The more urgent the problem, the more likely someone is willing to spend money. Think health, business, or education. Or the reverse of those\u2014illness, lack of business, or ignorance.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Your starving crowd is all around you. But how do you know which market is the right one to go into? Well, that depends on a number of factors. You know your skills. You know what you\u2019re interested in. Those are great places to start, but here\u2019s what I usually suggest to people with no idea where to begin: <\/p>\n<blockquote class=\"pageWrap pageWrap--s position-relative marginTopBottom-l breakPointM-marginTopBottom-xl\"><div class=\"blog-quote-before position-absolute bg-marvel\"><\/div><div class=\"tweet-quote blog-quote-after position-absolute bg-marvel cursor-pointer transitionDuration-l transitionProperty-all transitionTimingFunction-cv-easeOutCircular scaleUp--hover zi-weak\"><svg class=\"fill-white opacity-0 pointerEvents-none position-absolute pinCenter transitionProperty-all transitionTimingFunction-easeInOut\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"20\" viewBox=\"0 0 24 20\"><path d=\"M24,2.37a9.64,9.64,0,0,1-2.83.79A5,5,0,0,0,23.34.37a9.72,9.72,0,0,1-3.13,1.23A4.86,4.86,0,0,0,16.62,0a5,5,0,0,0-4.8,6.2A13.87,13.87,0,0,1,1.67.92,5.13,5.13,0,0,0,3.19,7.67,4.81,4.81,0,0,1,1,7a5,5,0,0,0,3.95,5,4.82,4.82,0,0,1-2.22.09,4.94,4.94,0,0,0,4.6,3.51A9.72,9.72,0,0,1,0,17.73,13.69,13.69,0,0,0,7.55,20c9.14,0,14.31-7.92,14-15A10.17,10.17,0,0,0,24,2.37Z\"\/><\/svg><\/div><p class=\"blog-quote position-relative textAlign-center c-marvel\"><span class=\"blog-quote-text transitionDuration-l transitionProperty-all transitionTimingFunction-easeInOut\">\"...find a problem you\u2019re passionate about solving.\"<\/p><\/span><\/blockquote>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">That\u2019s right. Don\u2019t find your passion first, because you may not be able to monetize it. Instead, find a problem that you\u2019re passionate about. Then toss that problem into a blender with your unique knowledge, skills, and interests.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Once you figured that out, find a market that\u2019s willing to pay. Here are three ways:<\/p>\n<ul class=\"pageWrap pageWrap--s list list--unordered marginBottom-l lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">\n<li>keyword research<\/li>\n<li>Amazon search<\/li>\n<li>run a \u201cdeep-dive survey\u201d<\/li>\n<\/ul>\n<h3 class=\"pageWrap pageWrap--s marginTop-l marginBottom-m c-black lineHeight-xl fontSize-xl fontWeight-5\">Understand market size with keyword research<\/h3>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Open a Google Adwords account so you can access their <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/adwords.google.com\/KeywordPlanner\" target=\"_blank\">Keyword Planner tool<\/a>. This tool will allow you to see what people are searching for online, giving you an idea of potential markets.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">People have no shame typing in their deepest, darkest secrets into that tiny search box. Google keeps track of every search, tells you how often people are looking for a certain keyword phrase, and boom! You have all the market data you need. Number of searches, how much competition there is for a certain keyword, and how much people are paying (on average) to advertise using that keyword phrase.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Next, go to <a class=\"link link--blue fontWeight-4\"href=\"http:\/\/keywordtool.io\/\" target=\"_blank\">keywordtool.io<\/a> to do one more search. Now you\u2019re going to scrape search results for questions that your market is asking. It\u2019s pretty straightforward. Type in your search term, like \u201ccontent marketing\u201d. After you hit enter you\u2019ll get a list of keywords. Directly under the search box, you\u2019ll see the \u201cquestions\u201d tab. Click on that, and you\u2019ll get a list of questions that people are asking. There\u2019s a nifty \u201ccopy\u201d button so you can grab all those questions and place them in your favorite spreadsheet.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">You\u2019re off to a great start.<\/p>\n<h3 class=\"pageWrap pageWrap--s marginTop-l marginBottom-m c-black lineHeight-xl fontSize-xl fontWeight-5\">Using Amazon as a market research tool<\/h3>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Amazon acts as a great search engine for market validation. Find popular products and see how you can improve or augment them by looking at 1\u20143 star reviews. For most products, if it\u2019s not on Amazon, then there\u2019s probably not a starving crowd (unless it\u2019s an app or software solution).<\/p>\n<h3 class=\"pageWrap pageWrap--s marginTop-l marginBottom-m c-black lineHeight-xl fontSize-xl fontWeight-5\">The deep-dive survey<\/h3>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">What if you knew ahead of time which market to enter, what products to sell to that market, and the natural language that market uses to talk about their pain points? Would that be an advantage for you?<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">The \u201cdeep-dive survey\u201d comes from Ryan Levesque, author of Ask., an excellent tool for understanding any market you\u2019re looking to enter.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><center><div id=\"attachment_4221\" style=\"width: 250px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-4221\" class=\"size-full wp-image-4221\" src=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2016\/10\/ask.png\" alt=\"Ask\" width=\"240\" height=\"379\" \/><p id=\"caption-attachment-4221\" class=\"wp-caption-text\">Ask, by Ryan Levesque<\/p><\/div><\/center><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">It begins with the premise\/assumption that neither you nor your potential customer knows what they want. Ryan makes a strong case that most market research surveys focus on the wrong questions, and he\u2019s narrowed it down to one revealing, but critical question:<\/p>\n<blockquote class=\"pageWrap pageWrap--s position-relative marginTopBottom-l breakPointM-marginTopBottom-xl\"><div class=\"blog-quote-before position-absolute bg-marvel\"><\/div><div class=\"tweet-quote blog-quote-after position-absolute bg-marvel cursor-pointer transitionDuration-l transitionProperty-all transitionTimingFunction-cv-easeOutCircular scaleUp--hover zi-weak\"><svg class=\"fill-white opacity-0 pointerEvents-none position-absolute pinCenter transitionProperty-all transitionTimingFunction-easeInOut\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"20\" viewBox=\"0 0 24 20\"><path d=\"M24,2.37a9.64,9.64,0,0,1-2.83.79A5,5,0,0,0,23.34.37a9.72,9.72,0,0,1-3.13,1.23A4.86,4.86,0,0,0,16.62,0a5,5,0,0,0-4.8,6.2A13.87,13.87,0,0,1,1.67.92,5.13,5.13,0,0,0,3.19,7.67,4.81,4.81,0,0,1,1,7a5,5,0,0,0,3.95,5,4.82,4.82,0,0,1-2.22.09,4.94,4.94,0,0,0,4.6,3.51A9.72,9.72,0,0,1,0,17.73,13.69,13.69,0,0,0,7.55,20c9.14,0,14.31-7.92,14-15A10.17,10.17,0,0,0,24,2.37Z\"\/><\/svg><\/div><p class=\"blog-quote position-relative textAlign-center c-marvel\"><span class=\"blog-quote-text transitionDuration-l transitionProperty-all transitionTimingFunction-easeInOut\">\"What\u2019s your single biggest challenge\/frustration with____?\"<\/p><\/span><\/blockquote>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">If you\u2019re thinking about selling <strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">fountain pens<\/strong>, then your question would be:<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><em>What\u2019s your single biggest frustration with <strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">fountain pens<\/strong>?<\/em><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">If you\u2019re thinking about building a <strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">photo editing<\/strong> app, again:<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><em>What\u2019s your single biggest challenge with <strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">photo editing<\/strong> apps?<\/em><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Simple, right? But how does this question work for you?<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">First, it allows someone to answer accurately about something they don\u2019t want. If you asked them what they wanted instead, they would be forced to make up a solution on the spot, and chances are they wouldn\u2019t be able to do it because they would\u2019ve solved their problem already if they could.<\/p>\n<blockquote class=\"pageWrap pageWrap--s position-relative marginTopBottom-l breakPointM-marginTopBottom-xl\"><div class=\"blog-quote-before position-absolute bg-marvel\"><\/div><div class=\"tweet-quote blog-quote-after position-absolute bg-marvel cursor-pointer transitionDuration-l transitionProperty-all transitionTimingFunction-cv-easeOutCircular scaleUp--hover zi-weak\"><svg class=\"fill-white opacity-0 pointerEvents-none position-absolute pinCenter transitionProperty-all transitionTimingFunction-easeInOut\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"20\" viewBox=\"0 0 24 20\"><path d=\"M24,2.37a9.64,9.64,0,0,1-2.83.79A5,5,0,0,0,23.34.37a9.72,9.72,0,0,1-3.13,1.23A4.86,4.86,0,0,0,16.62,0a5,5,0,0,0-4.8,6.2A13.87,13.87,0,0,1,1.67.92,5.13,5.13,0,0,0,3.19,7.67,4.81,4.81,0,0,1,1,7a5,5,0,0,0,3.95,5,4.82,4.82,0,0,1-2.22.09,4.94,4.94,0,0,0,4.6,3.51A9.72,9.72,0,0,1,0,17.73,13.69,13.69,0,0,0,7.55,20c9.14,0,14.31-7.92,14-15A10.17,10.17,0,0,0,24,2.37Z\"\/><\/svg><\/div><p class=\"blog-quote position-relative textAlign-center c-marvel\"><span class=\"blog-quote-text transitionDuration-l transitionProperty-all transitionTimingFunction-easeInOut\">\u201cIf I had asked people what they wanted, they would have said faster horses.\u201d - Henry Ford<\/p><\/span><\/blockquote>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Second, this question tells you about your respondent\u2019s recent experience with a particular challenge. If you sent this question to active users in this market, these frustrations and challenges would still be fresh in their minds.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Finally, asking this particular open-ended question allows people to answer any way they like. You want to encourage respondents to provide as much detail as possible.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">When done with the right audience, the deep-dive survey gives you the precise pain points, the exact language your market uses (this is useful for writing copy and sales scripts), and enough details about your target market to determine if you should take the plunge or not. It also minimizes survey fatigue and reduces the number of questions asked.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">So start with the \u201cchallenge\/frustration\u201d question first. Then follow that question up with this simple A\/B multiple choice question to segment your audience into different buckets. Why? Because you\u2019re likely to uncover niche markets where you can offer more custom solutions.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Using our photo editing app as an example, the follow-up question would look something like this:<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Which of the following best describes you?<\/p>\n<ol class=\"pageWrap pageWrap--s list list--ordered marginBottom-l lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">\n<li>I use photo editing apps at least 3\u20144 times a week.<\/li>\n<li>I use them 3\u20144 times a month.<\/li>\n<\/ol>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">For all the people who answer #1, ask a follow-up question, using the same language to further segment your audience. Like this:<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Which of the following best describes you?<\/p>\n<ol class=\"pageWrap pageWrap--s list list--ordered marginBottom-l lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">\n<li>I am a graphic designer.<\/li>\n<li>I am a studio photographer.<\/li>\n<li>I am a wedding photographer.<\/li>\n<li>I am nature photographer.<\/li>\n<li>I am a photojournalist.<\/li>\n<\/ol>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">See how this whole process helps you identify your market more accurately? It\u2019s a great way to validate your next market (=starving crowd) and segment your audience. I highly recommend Ryan\u2019s book to learn the nuances of using <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/www.typeform.com\/examples\/surveys\/\" target=\"_blank\">surveys<\/a> to make, market, and refine your next product or service.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Let\u2019s move on to validating your solution.<\/p>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">Stage II: Idea validation<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Okay, so you validated your market, but you don\u2019t have a product or a service to offer. You haven\u2019t designed or built anything yet. What can you do?<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Let\u2019s list them out:<\/p>\n<h3 class=\"pageWrap pageWrap--s marginTop-l marginBottom-m c-black lineHeight-xl fontSize-xl fontWeight-5\">Website + ads<\/h3>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Alex Brola, co-founder and president of CheckMaid.com, which runs an online, on-demand cleaning service told <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/www.entrepreneur.com\/article\/233408\" target=\"_blank\">Entrepreneur Magazine<\/a>:<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><span class=\"long-quote\">\u201cWe actually validated [the idea] without having any cleaners to do the cleanings. We threw up a site, a booking form, a phone number, and ran some [pay-per-click] ads through Google and Bing, and saw what the conversion rate would be had we actually had cleaners.\u201d<\/span><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">You take an idea, build a simple website offering your services, and drive traffic through ads.<\/p>\n<h3 class=\"pageWrap pageWrap--s marginTop-l marginBottom-m c-black lineHeight-xl fontSize-xl fontWeight-5\">In-person validation<\/h3>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Sometimes you solve a problem that potentially affects everyone. When that\u2019s the case, you can start having conversations with just about anyone. In his book, <a class=\"link link--blue fontWeight-4\"href=\"http:\/\/www.smartpassiveincome.com\/will-it-fly\/\" target=\"_blank\">Will It Fly?<\/a>, Pat Flynn talks about his coffee shop validation.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><center><div id=\"attachment_4222\" style=\"width: 235px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-4222\" class=\"size-full wp-image-4222\" src=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2016\/10\/Willitfly.png\" alt=\"will-it-fly\" width=\"225\" height=\"355\" \/><p id=\"caption-attachment-4222\" class=\"wp-caption-text\">Will it fly?, by Pat Flynn<\/p><\/div><\/center><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">As Pat waits in line for coffee, he turns around and offers to buy the person behind him a cup of coffee. Once someone accepts, he asks them for a moment of their time to answer a couple of questions (<a class=\"link link--blue fontWeight-4\"href=\"https:\/\/sites.google.com\/site\/724ecialdiniwiki\/chapter-1-weapons-of-influence\/chapter-2-reciprocation\" target=\"_blank\">reciprocity<\/a> in action). Pat explains that he\u2019s an entrepreneur and looking to validate a business idea. People are usually responsive and Pat gets validation for the price of a cup of coffee.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Another example comes from Aaron Patzer, founder of Mint.com. Mint is a personal finance web app that connects to your bank, categorizes transactions, then uses an algorithm to determine where you can save money. For example, if the amount of money in your savings account could yield a higher interest rate somewhere else, Mint would pass that information on to you. Same with credit cards, your cable bill, or any recurring expense. Mint makes money whenever someone takes its advice as an affiliate for all recommendations.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/www.youtube.com\/watch?v=_sajNwt8ldI\" target=\"_blank\">Explaining the process<\/a> he adopted for validating Mint, Aaron says:<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><span class=\"long-quote\">\u201cWhen I started Mint I took a very different approach\u2026 and this is sort of the methodology that I formed (Validate your idea &gt; Create a prototype &gt; Build the right team &gt; Raise funding).\"<\/span><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">And did he do it the conventional way? Nope:<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><span class=\"long-quote\">\u201cNumber one is to <strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">validate your idea<\/strong>. I actually didn\u2019t write a line of code until I did about three or four months\u2019 worth of thinking on Mint, which I think is counter to what a lot of people will suggest. A lot of people will say \u2018Just get the product out there, just iterate very, very quickly, (and) just make a prototype.\u2019\u201d<\/span><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Aaron approached different venture capitalists with his idea, but they told him the same thing. No one will trust you with their financial and personal information.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">So what did Aaron do? He went to the local train station with three different product concepts written on a piece of paper. He asked random people what they thought of his solution as they waited for their train (they didn\u2019t have anything else to do but wait around, according to him).<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Then Aaron hit on a concept that sealed the deal. When asking people if Mint sounded secure to them, more of them said \u201cyes\u201d after he added the following phrase: bank-level data security.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Once \u201cmaybe\u201d and \u201cno\u201d turned to \u201cyes\u201d, Aaron simply had to build it. Mint went live in 2007. In 2009, he sold Mint to Intuit for $170 million dollars.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Those two examples should give you some ideas on how to test your idea first. Write a few headlines or offers, get in front of your target market, and ask them for a few moments of their time.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">But perhaps you have the itch to build or design something first. That leads us to the final stage.<\/p>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">Stage III: Minimum viable product validation<\/h2>\n<h3 class=\"pageWrap pageWrap--s marginTop-l marginBottom-m c-black lineHeight-xl fontSize-xl fontWeight-5\">Quick thoughts on your MVP<\/h3>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Normally, when someone says, \u201cvalidate your MVP,\u201d they\u2019re talking about your \u201cminimum viable product\u201d. But validating your service works here too.<\/p>\n<blockquote class=\"pageWrap pageWrap--s position-relative marginTopBottom-l breakPointM-marginTopBottom-xl\"><div class=\"blog-quote-before position-absolute bg-marvel\"><\/div><div class=\"tweet-quote blog-quote-after position-absolute bg-marvel cursor-pointer transitionDuration-l transitionProperty-all transitionTimingFunction-cv-easeOutCircular scaleUp--hover zi-weak\"><svg class=\"fill-white opacity-0 pointerEvents-none position-absolute pinCenter transitionProperty-all transitionTimingFunction-easeInOut\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"20\" viewBox=\"0 0 24 20\"><path d=\"M24,2.37a9.64,9.64,0,0,1-2.83.79A5,5,0,0,0,23.34.37a9.72,9.72,0,0,1-3.13,1.23A4.86,4.86,0,0,0,16.62,0a5,5,0,0,0-4.8,6.2A13.87,13.87,0,0,1,1.67.92,5.13,5.13,0,0,0,3.19,7.67,4.81,4.81,0,0,1,1,7a5,5,0,0,0,3.95,5,4.82,4.82,0,0,1-2.22.09,4.94,4.94,0,0,0,4.6,3.51A9.72,9.72,0,0,1,0,17.73,13.69,13.69,0,0,0,7.55,20c9.14,0,14.31-7.92,14-15A10.17,10.17,0,0,0,24,2.37Z\"\/><\/svg><\/div><p class=\"blog-quote position-relative textAlign-center c-marvel\"><span class=\"blog-quote-text transitionDuration-l transitionProperty-all transitionTimingFunction-easeInOut\">\"Minimum viable product doesn\u2019t mean a half-baked cake.\" <\/p><\/span><\/blockquote>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">An MVP must work, first and foremost, then it must either prove or disprove your business idea. It has to be desirable and complete (whether it\u2019s version .05 or 1.0) or your product is not ready for the public. Also, when you think minimum, think \u201ccake\u201d. Brandon Schauer from Adaptive Path came up with the <a class=\"link link--blue fontWeight-4\"href=\"http:\/\/adaptivepath.org\/ideas\/cupcakes-the-secret-to-product-planning\/\" target=\"_blank\">\u201ccake\u201d model<\/a> for product strategy.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">For example, your initial idea is to bake a huge wedding cake with all the trimmings. Great cake, frosting, decorations, candles, sprinkles, whatever your ultimate user wants. Do you start making the best cake ever and try to sell that? No. You start small. You don\u2019t want to invest a ton of time and resources into building a product nobody wants, right?<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">So start with a cupcake. The point is that the first version must be useful and remarkable without losing your shirt in the process.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">This concept from Spotify accurately explains the MVP process.<\/p>\n<div id=\"attachment_4223\" style=\"width: 896px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-4223\" class=\"size-full wp-image-4223\" src=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2016\/10\/02_spotifymvp.jpg\" alt=\"spotify-mvp\" width=\"886\" height=\"640\" srcset=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/10\/02_spotifymvp.jpg 886w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/10\/02_spotifymvp-600x433.jpg 600w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/10\/02_spotifymvp-768x555.jpg 768w\" sizes=\"auto, (max-width: 886px) 100vw, 886px\" \/><p id=\"caption-attachment-4223\" class=\"wp-caption-text\">Spotify's minimum viable product concept<\/p><\/div>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">In the top half of this visual, you\u2019ll notice that there\u2019s not a usable version of the product until stage 4. In the bottom half, you have a usable product from the get-go. By the way, if you haven\u2019t read <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/dl.dropboxusercontent.com\/u\/1018963\/Articles\/HowSpotifyBuildsProducts.pdf\" target=\"_blank\">How Spotify Builds Products<\/a>, it\u2019s an invaluable resource.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">So don\u2019t go too far in building your best idea. It\u2019s likely that you can do just enough to get it validated without intense designing, coding, and paying a ton in ads. If you\u2019re building an app, sketch it on paper first, and describe it to your user in person.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">If you\u2019re faster with digital tools, Google Ventures have released <a class=\"link link--blue fontWeight-4\"href=\"http:\/\/www.thesprintbook.com\/\" target=\"_blank\">Sprint<\/a>, a great guide to building prototypes in 5 days. I highly recommend it.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><center><\/p>\n<div id=\"attachment_4224\" style=\"width: 240px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-4224\" class=\"size-full wp-image-4224\" src=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2016\/10\/sprint.png\" alt=\"sprint\" width=\"230\" height=\"353\" \/><p id=\"caption-attachment-4224\" class=\"wp-caption-text\">Sprint by Jake Knapp<\/p><\/div>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><\/center><\/p>\n<h3 class=\"pageWrap pageWrap--s marginTop-l marginBottom-m c-black lineHeight-xl fontSize-xl fontWeight-5\">Validating services<\/h3>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">SeekPanda sought to validate their language interpretation services. They used Typeform as their main landing page before investing in website design (smart way to save money). They drove traffic through ads and the rest is history. As Matt Conger explained it to me:<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">\u201cTraveling for business is stressful enough. Especially in a country like China, where SeekPanda was started. We wanted to bring real-time booking to the interpreter industry. Our goal was for users to need less than one minute to fill out a form, and less than one minute to receive a personalized response.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Users would only see 6-12 questions from our bank of 30+. We hacked improvements to Typeform\u2019s <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/www.typeform.com\/help\/calculator\/\" target=\"_blank\">calculator feature<\/a> to present personalized prices based on user answers.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Our conversion rate on our homepage <strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><em>increased by a factor of 4x.<\/em><\/strong>\u201d<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><em>Here\u2019s how their MVP looked using Typeform:<\/em><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4225\" src=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2016\/10\/01_seekpanda-1980x912.png\" alt=\"Seek-Panda-mvp\" width=\"1980\" height=\"912\" srcset=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/10\/01_seekpanda-1980x912.png 1980w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/10\/01_seekpanda-1980x912-600x276.png 600w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/10\/01_seekpanda-1980x912-768x354.png 768w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/10\/01_seekpanda-1980x912-1500x691.png 1500w\" sizes=\"auto, (max-width: 1980px) 100vw, 1980px\" \/><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Once Matt and co. validated their idea, they dropped some cash on a better <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/www.talkbusinessanywhere.com\/#\/\" target=\"_blank\">website<\/a> design.<\/p>\n<h3 class=\"pageWrap pageWrap--s marginTop-l marginBottom-m c-black lineHeight-xl fontSize-xl fontWeight-5\">Running Ads<\/h3>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Use Google Adwords, Facebook ads, or focus on LinkedIn to offer B2B services.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Before writing your ad, make sure you spend plenty of time working on your headline. Even the best products in the world are obsolete if you can\u2019t get your market\u2019s attention. A headline is the ad for your ad. You\u2019ll need a good one.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Here\u2019s a <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/www.quicksprout.com\/the-definitive-guide-to-copywriting-chapter-3\/\" target=\"_blank\">handy guide<\/a> to give you some tips when writing your next headline.<\/p>\n<h3 class=\"pageWrap pageWrap--s marginTop-l marginBottom-m c-black lineHeight-xl fontSize-xl fontWeight-5\">Validating physical products<\/h3>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">The best way to validate any product is by demonstration. If you can demo it in person, so much the better, but a video demo works too. Think Youtube, Vimeo, or some other video hosting platform.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">The most famous use of infomercials came from two well-known pitchmen, <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/www.youtube.com\/watch?v=j8WMXyXBGpM\" target=\"_blank\">Ron Popeil<\/a> and <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/www.youtube.com\/watch?v=ZTpXh33Mbeg\" target=\"_blank\">Billy Mays<\/a>. Watch them if you want a master lesson in validating physical products.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Can you imagine a t-shirt business that earned over 2 million dollars in 30 days? Charlie Jabaley, manager of Rapper 2 Chainz <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/www.shopify.com\/enterprise\/89978822-how-2-chainz-used-shopify-plus-to-generate-2-million-dollars-in-30-days\" target=\"_blank\">told Shopify<\/a>: \u201cWe just didn\u2019t have a good track record selling merchandise like t-shirts.\u201d After selling eight total t-shirts the first day they were available, Jabaley notes: \u201cIt was absolutely terrible.\u201d<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">How do you go from selling 8 t-shirts to 2 million dollars? Here\u2019s the formula:<\/p>\n<ol class=\"pageWrap pageWrap--s list list--ordered marginBottom-l lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">\n<li>Starts with a t-shirt design<\/li>\n<li>Post designs on Instagram<\/li>\n<li>Analyze and use follower behavior and feedback to iterate<\/li>\n<li>Kill unpopular designs<\/li>\n<li>Turn popular designs into merchandise that generates millions of dollars<\/li>\n<\/ol>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">\u201cNow we understand exactly what people want,\u201d Jabaley says. \u201cWe know in real-time what\u2019s popular and what\u2019s not, which really de-risks the merchandising process and allows us to make only what fans are willing to buy.\u201d<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Around Christmas, Jabaley posted a \u201cdabbing\u201d Santa sweater. Without inventory, he posted it on their ecommerce store and the result was their first big hit.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4226\" src=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2016\/10\/il_570xN.876474373_2hc0.jpg\" alt=\"dabbing-santa-sweater\" width=\"570\" height=\"540\" \/><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><\/p>\n<ul class=\"pageWrap pageWrap--s list list--unordered marginBottom-l lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">\n<li><em><em>The sweaters generated <strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">$20,000 that day<\/strong>.<\/em><\/em><\/li>\n<li><em><em>They did <strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">$30,000<\/strong> the following day.<\/em><\/em><\/li>\n<li><em><em>The sweaters went on to do <strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">$2.1 million in 30 days<\/strong>.<\/em><\/em><\/li>\n<\/ul>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">The tools for validation? Instagram and a good designer.<\/p>\n<h3 class=\"pageWrap pageWrap--s marginTop-l marginBottom-m c-black lineHeight-xl fontSize-xl fontWeight-5\">Digital products<\/h3>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Many SaaS companies in the B2B space allow free trials or demos of their products. You could apply the same tactic and offer your digital product for free to a select few \u201cbeta\u201d testers in exchange for testimonials.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Free samples still work. Amazon allows browsers to read the table of contents and first chapter of a book to lure them into buyers. If you\u2019re offering a book or a course, then share one of your best lessons for free. <\/p>\n<blockquote class=\"pageWrap pageWrap--s position-relative marginTopBottom-l breakPointM-marginTopBottom-xl\"><div class=\"blog-quote-before position-absolute bg-marvel\"><\/div><div class=\"tweet-quote blog-quote-after position-absolute bg-marvel cursor-pointer transitionDuration-l transitionProperty-all transitionTimingFunction-cv-easeOutCircular scaleUp--hover zi-weak\"><svg class=\"fill-white opacity-0 pointerEvents-none position-absolute pinCenter transitionProperty-all transitionTimingFunction-easeInOut\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"20\" viewBox=\"0 0 24 20\"><path d=\"M24,2.37a9.64,9.64,0,0,1-2.83.79A5,5,0,0,0,23.34.37a9.72,9.72,0,0,1-3.13,1.23A4.86,4.86,0,0,0,16.62,0a5,5,0,0,0-4.8,6.2A13.87,13.87,0,0,1,1.67.92,5.13,5.13,0,0,0,3.19,7.67,4.81,4.81,0,0,1,1,7a5,5,0,0,0,3.95,5,4.82,4.82,0,0,1-2.22.09,4.94,4.94,0,0,0,4.6,3.51A9.72,9.72,0,0,1,0,17.73,13.69,13.69,0,0,0,7.55,20c9.14,0,14.31-7.92,14-15A10.17,10.17,0,0,0,24,2.37Z\"\/><\/svg><\/div><p class=\"blog-quote position-relative textAlign-center c-marvel\"><span class=\"blog-quote-text transitionDuration-l transitionProperty-all transitionTimingFunction-easeInOut\">\"Add value before you take their money.\"<\/p><\/span><\/blockquote>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Ultimately your goal is to get your product in front of others as fast as possible. Collect feedback, then iterate and improve. Get it out there again. Repeat the process until you have something that\u2019s useful and people are happy to pay for.<\/p>\n<h3 class=\"pageWrap pageWrap--s marginTop-l marginBottom-m c-black lineHeight-xl fontSize-xl fontWeight-5\">Getting traction<\/h3>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">There\u2019s one more thing to consider as you develop your MVP into a sustainable, repeatable business. Is your product matched with the right market? Remember the <em>starving crowd<\/em> analogy? If you make foot-long calzones and your market is starving for foot-long calzones, then you\u2019re obviously a great match. This is called <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/www.linkedin.com\/pulse\/marc-andreessen-product-market-fit-startups-marc-andreessen\" target=\"_blank\">product\/market fit<\/a>.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">The question is, will your market buy from you again? Why or why not? Could another competitor easily fill their needs? Can your customer live without you? What can you do to improve the product so it\u2019s better for customers? <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/www.typeform.com\/examples\/surveys\/customer-development-survey-template\/\" target=\"_blank\">Ask your customers these questions<\/a> as you fine-tune and tweak your product or service to approach that elusive holy grail of product\/market fit.<\/p>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">Final thoughts\u2026<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Validation is a great feeling. But imagine the opposite scenario. When you don\u2019t feel validated. When you don\u2019t have any proof that you\u2019re on the right track. Your confidence turns to skepticism.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Confidence is another word for trust. If you don\u2019t trust yourself, you won\u2019t have the conviction you need to push a project forward. And nothing kills the creative spirit faster than doubt.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">And how do you develop trust\/confidence? Through practice. It\u2019s the only way. When you push more and more ideas out to the public, when you shoot for <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/www.youtube.com\/watch?v=PbC4gqZGPSY\" target=\"_blank\">volume<\/a> and speed, you\u2019ll naturally get better. Like anything, if you haven\u2019t done it before, it may seem awkward at first. You\u2019ll feel incompetent. That\u2019s normal.<\/p>\n<blockquote class=\"pageWrap pageWrap--s position-relative marginTopBottom-l breakPointM-marginTopBottom-xl\"><div class=\"blog-quote-before position-absolute bg-marvel\"><\/div><div class=\"tweet-quote blog-quote-after position-absolute bg-marvel cursor-pointer transitionDuration-l transitionProperty-all transitionTimingFunction-cv-easeOutCircular scaleUp--hover zi-weak\"><svg class=\"fill-white opacity-0 pointerEvents-none position-absolute pinCenter transitionProperty-all transitionTimingFunction-easeInOut\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"20\" viewBox=\"0 0 24 20\"><path d=\"M24,2.37a9.64,9.64,0,0,1-2.83.79A5,5,0,0,0,23.34.37a9.72,9.72,0,0,1-3.13,1.23A4.86,4.86,0,0,0,16.62,0a5,5,0,0,0-4.8,6.2A13.87,13.87,0,0,1,1.67.92,5.13,5.13,0,0,0,3.19,7.67,4.81,4.81,0,0,1,1,7a5,5,0,0,0,3.95,5,4.82,4.82,0,0,1-2.22.09,4.94,4.94,0,0,0,4.6,3.51A9.72,9.72,0,0,1,0,17.73,13.69,13.69,0,0,0,7.55,20c9.14,0,14.31-7.92,14-15A10.17,10.17,0,0,0,24,2.37Z\"\/><\/svg><\/div><p class=\"blog-quote position-relative textAlign-center c-marvel\"><span class=\"blog-quote-text transitionDuration-l transitionProperty-all transitionTimingFunction-easeInOut\">\"Practice is the fastest way to learn and learning is your competitive advantage.\"<\/p><\/span><\/blockquote>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">But even with all that practice, if you don\u2019t get validation from the outside, you don\u2019t have a business. Good luck.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><em>This post was originally published on <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/www.typeform.com\/blog\/guides\/minimum-viable-product\/\" target=\"_blank\">Typeform's blog<\/a>. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Got a good idea? Move it from minimum viable product to launch without losing your shirt. The steady rise of makers I just arrived home from Barcelona and was catching up with a friend (we\u2019ll call him Lee). As we\u2019re talking, I notice a roll of batteries wrapped in black electrical tape sitting upright on a chessboard. \u201cWhat\u2019s that?,\u201d I&#8230; <a class=\"link link--blue fontWeight-4\" href=\"https:\/\/marvelapp.com\/blog\/minimum-viable-product-launch\/\">Read More &#65515;<\/a><\/p>\n","protected":false},"author":53,"featured_media":4216,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-4215","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-viewpoint"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"Got a good idea? 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