{"id":3360,"date":"2016-09-23T12:19:06","date_gmt":"2016-09-23T11:19:06","guid":{"rendered":"https:\/\/marvel7077.wpengine.com\/?p=3360"},"modified":"2020-08-12T18:10:22","modified_gmt":"2020-08-12T17:10:22","slug":"ampersand-visualising-innovation-creative-agency","status":"publish","type":"post","link":"https:\/\/marvelapp.com\/blog\/ampersand-visualising-innovation-creative-agency\/","title":{"rendered":"Ampersand &#038; Ampersand: Visualising Innovation in a Creative Agency"},"content":{"rendered":"<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><em>Ambitious, engaged and devoted to helping their clients visualise innovation, the creative team at <a class=\"link link--blue fontWeight-4\"href=\"http:\/\/3amp.co\/\">Ampersand &amp; Ampersand <\/a>thrive in the face of a challenging brief. Beautiful design is subject to opinion and it takes a certain type of team break down the metaphorical box and drive blue sky thinking. We spoke to Nader Alaghband, Jose Fernandez and Boris Cardozo about working with a diverse pool of clients, driving successful products and the subjective reality of creativity.<\/em><\/p>\n<blockquote class=\"pageWrap pageWrap--s position-relative marginTopBottom-l breakPointM-marginTopBottom-xl\"><div class=\"blog-quote-before position-absolute bg-marvel\"><\/div><div class=\"tweet-quote blog-quote-after position-absolute bg-marvel cursor-pointer transitionDuration-l transitionProperty-all transitionTimingFunction-cv-easeOutCircular scaleUp--hover zi-weak\"><svg class=\"fill-white opacity-0 pointerEvents-none position-absolute pinCenter transitionProperty-all transitionTimingFunction-easeInOut\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"20\" viewBox=\"0 0 24 20\"><path d=\"M24,2.37a9.64,9.64,0,0,1-2.83.79A5,5,0,0,0,23.34.37a9.72,9.72,0,0,1-3.13,1.23A4.86,4.86,0,0,0,16.62,0a5,5,0,0,0-4.8,6.2A13.87,13.87,0,0,1,1.67.92,5.13,5.13,0,0,0,3.19,7.67,4.81,4.81,0,0,1,1,7a5,5,0,0,0,3.95,5,4.82,4.82,0,0,1-2.22.09,4.94,4.94,0,0,0,4.6,3.51A9.72,9.72,0,0,1,0,17.73,13.69,13.69,0,0,0,7.55,20c9.14,0,14.31-7.92,14-15A10.17,10.17,0,0,0,24,2.37Z\"\/><\/svg><\/div><p class=\"blog-quote position-relative textAlign-center c-marvel\"><span class=\"blog-quote-text transitionDuration-l transitionProperty-all transitionTimingFunction-easeInOut\">\u201cWe ask how technology is going to play a part in helping address the challenges of the future.\u201d<\/p><\/span><\/blockquote>\n<div id='gallery-1' class='gallery galleryid-3360 gallery-columns-2 gallery-size-large'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/09\/20160527-190939.png'><img loading=\"lazy\" decoding=\"async\" width=\"399\" height=\"399\" src=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/09\/20160527-190939.png\" class=\"attachment-large size-large\" alt=\"Ampersand Marvel Design Prototyping Creative Agency\" srcset=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/09\/20160527-190939.png 399w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/09\/20160527-190939-300x300.png 300w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/09\/20160527-190939-32x32.png 32w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/09\/20160527-190939-50x50.png 50w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/09\/20160527-190939-64x64.png 64w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/09\/20160527-190939-96x96.png 96w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/09\/20160527-190939-128x128.png 128w\" sizes=\"auto, (max-width: 399px) 100vw, 399px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/09\/20160527-190233.png'><img loading=\"lazy\" decoding=\"async\" width=\"399\" height=\"399\" src=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/09\/20160527-190233.png\" class=\"attachment-large size-large\" alt=\"Ampersand Marvel Design Prototyping Creative Agency\" srcset=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/09\/20160527-190233.png 399w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/09\/20160527-190233-300x300.png 300w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/09\/20160527-190233-32x32.png 32w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/09\/20160527-190233-50x50.png 50w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/09\/20160527-190233-64x64.png 64w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/09\/20160527-190233-96x96.png 96w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/09\/20160527-190233-128x128.png 128w\" sizes=\"auto, (max-width: 399px) 100vw, 399px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">In the heart of the buzzing Great Portland Street in London, lies a straight talking, passionate mobile and web agency, Ampersand. They\u2019ve been running for five years and house talented creatives, engineers and visionaries who are working towards a solid and simple mission. To do absolutely the best work they possibly can. Nader Alaghband, Founder and CEO, Jose Fernandez, Art Director and Boris Cordanzo, Creative Director joined us for a casual chat about how they do business in design.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><span class=\"long-quote\">\u201cA lot of people use us as an innovation function within their businesses to look inward and devise better internal workings or to explore the future of the industry they\u2019re working in\u201d, Nader explains. \u201cWe ask how technology is going to play a part in helping them address the challenges of the future\u201d. <\/span><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Ampersand work with both early stage, high growth start ups who are looking at industries they could disrupt and enterprises and institutions like the NHS, to think about how they can deliver services differently to avoid being disrupted.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Once a brief has been set, Jose and Boris mockup designs, send it to the market research team and test the response. More often than not, the original design gets pivoted many times. \u201cThe initial brief that clients provide is almost always very different to what we eventually deliver, based on the research we do, A\/B testing and quantitative analysis. Research and strategy are very much a part of what we do, we\u2019re not just a production shop.\u201d<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><span class=\"long-quote\">\u201cWe are 75 per cent people who make things beautifully. 20 per cent people who sell things beautifully and 5 per cent me sitting on the sidelines, cheerleading.\u201d - Nader.<\/span><\/p>\n<div id='gallery-2' class='gallery galleryid-3360 gallery-columns-1 gallery-size-large'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/09\/20160817_163957.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1125\" src=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/09\/20160817_163957-1500x1125.jpg\" class=\"attachment-large size-large\" alt=\"Ampersand Marvel Design Prototyping Creative Agency\" srcset=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/09\/20160817_163957-1500x1125.jpg 1500w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/09\/20160817_163957-600x450.jpg 600w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/09\/20160817_163957-768x576.jpg 768w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">When discussing the structure of the business and it\u2019s creative focus, it\u2019s really all user experience, identity and content strategy. They are the important aspects of helping clients to define themselves from a business perspective and then bringing that into a practical vision.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">In order to give their clients visibility into the experiences that Ampersand are building for them, the team use Marvel for each of their projects. Nader tells us that for ideation and concept development, you can use Marvel. From thought to prototype. This is what Jose loves about his job, creating and pulling it into something tangible for the client. Seeing ideas come to life.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">We asked Jose and Boris if they knew that design was their calling their whole lives. Boris spent some time following in the footsteps of his family, trialling sailing and investment banking. Until his family told him, \u201cIt\u2019s clear what you\u2019re going to do - just go do it!\u201d Whilst Jose, utilised studying economics in Madrid to understand the way the world works before going to work in marketing for Disney and Marvel games. His move to London brought on his transition from marketing to graphic design. \u201cI\u2019ve been working in creativity my whole life - anyone working in creativity loves their work.\u201d<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Although, it is not without its challenges. Jose tells us, \u201cThere is a lot of pressure when you have a blank sheet in front of you and a brief beckoning. It\u2019s not easy. You don\u2019t always have the same state of mind to create things. You have to motivate yourself everyday, to be engaged and optimistic.\u201d<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2016\/09\/20160826_150636.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2016\/09\/20160826_150636-1125x1500.jpg\" alt=\"Ampersand Marvel Design Prototyping Creative Agency\" width=\"1125\" height=\"1500\" class=\"aligncenter size-full wp-image-3386\" srcset=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/09\/20160826_150636-1125x1500.jpg 1125w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/09\/20160826_150636-450x600.jpg 450w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/09\/20160826_150636-768x1024.jpg 768w\" sizes=\"auto, (max-width: 1125px) 100vw, 1125px\" \/><\/a><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Helping clients to visualise innovation is not without its challenges. In design, there is no right and wrong. It is subjective and beauty truly is in the eye of the beholder. Boris tackles this issue head on and explains, \u201cYou have to get out your own comfort zone and really accept that what might look best in your head might not to someone else.\u201d<\/p>\n<blockquote class=\"pageWrap pageWrap--s position-relative marginTopBottom-l breakPointM-marginTopBottom-xl\"><div class=\"blog-quote-before position-absolute bg-marvel\"><\/div><div class=\"tweet-quote blog-quote-after position-absolute bg-marvel cursor-pointer transitionDuration-l transitionProperty-all transitionTimingFunction-cv-easeOutCircular scaleUp--hover zi-weak\"><svg class=\"fill-white opacity-0 pointerEvents-none position-absolute pinCenter transitionProperty-all transitionTimingFunction-easeInOut\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"20\" viewBox=\"0 0 24 20\"><path d=\"M24,2.37a9.64,9.64,0,0,1-2.83.79A5,5,0,0,0,23.34.37a9.72,9.72,0,0,1-3.13,1.23A4.86,4.86,0,0,0,16.62,0a5,5,0,0,0-4.8,6.2A13.87,13.87,0,0,1,1.67.92,5.13,5.13,0,0,0,3.19,7.67,4.81,4.81,0,0,1,1,7a5,5,0,0,0,3.95,5,4.82,4.82,0,0,1-2.22.09,4.94,4.94,0,0,0,4.6,3.51A9.72,9.72,0,0,1,0,17.73,13.69,13.69,0,0,0,7.55,20c9.14,0,14.31-7.92,14-15A10.17,10.17,0,0,0,24,2.37Z\"\/><\/svg><\/div><p class=\"blog-quote position-relative textAlign-center c-marvel\"><span class=\"blog-quote-text transitionDuration-l transitionProperty-all transitionTimingFunction-easeInOut\">\"Great UI wouldn\u2019t actually mean anything without great UX or great engineering. It would just be art.\"<\/p><\/span><\/blockquote>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><span class=\"long-quote\">\u201cI think that there are trade offs between building things that function as you want them to and things that look how you want them to. A lot of the talent that our team brings to the table is actually a fusion of those two things. Sure, we build great UI, but great UI wouldn\u2019t actually mean anything without great UX or great engineering. It would just be art. It\u2019s about finding that happy medium, recognising that there\u2019s often no right and wrong answer and about UX and best practice.\u201d<\/span><\/p>\n<blockquote class=\"pageWrap pageWrap--s position-relative marginTopBottom-l breakPointM-marginTopBottom-xl\"><div class=\"blog-quote-before position-absolute bg-marvel\"><\/div><div class=\"tweet-quote blog-quote-after position-absolute bg-marvel cursor-pointer transitionDuration-l transitionProperty-all transitionTimingFunction-cv-easeOutCircular scaleUp--hover zi-weak\"><svg class=\"fill-white opacity-0 pointerEvents-none position-absolute pinCenter transitionProperty-all transitionTimingFunction-easeInOut\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"20\" viewBox=\"0 0 24 20\"><path d=\"M24,2.37a9.64,9.64,0,0,1-2.83.79A5,5,0,0,0,23.34.37a9.72,9.72,0,0,1-3.13,1.23A4.86,4.86,0,0,0,16.62,0a5,5,0,0,0-4.8,6.2A13.87,13.87,0,0,1,1.67.92,5.13,5.13,0,0,0,3.19,7.67,4.81,4.81,0,0,1,1,7a5,5,0,0,0,3.95,5,4.82,4.82,0,0,1-2.22.09,4.94,4.94,0,0,0,4.6,3.51A9.72,9.72,0,0,1,0,17.73,13.69,13.69,0,0,0,7.55,20c9.14,0,14.31-7.92,14-15A10.17,10.17,0,0,0,24,2.37Z\"\/><\/svg><\/div><p class=\"blog-quote position-relative textAlign-center c-marvel\"><span class=\"blog-quote-text transitionDuration-l transitionProperty-all transitionTimingFunction-easeInOut\">\"Some of our best work is achieved when we are pushed out of our comfort zone.\"<\/p><\/span><\/blockquote>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Some of our best work is achieved when we are pushed out of our comfort zone. The proof is in the practice, Boris tells us that the difference between what they produce today compared to what they produced three years ago, is night and day. Whilst it can be frustrating when a client is unhappy with initial prototypes, taking feedback on board helps make products better and drives and inspires the next project.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Prototyping really helps clients to visualise the results of their creative briefs in a realistic and effective way. Providing realistic mockups allows you to test quickly, without delving into the time consuming and expensive process of coding and eliminates ambiguity. Using prototyping tools ensures that designs and UX are combined in one space, enabling the visual to spark conversation and fluidity in the creative practice.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ambitious, engaged and devoted to helping their clients visualise innovation, the creative team at Ampersand &amp; Ampersand thrive in the face of a challenging brief. Beautiful design is subject to opinion and it takes a certain type of team break down the metaphorical box and drive blue sky thinking. We spoke to Nader Alaghband, Jose Fernandez and Boris Cardozo about&#8230; <a class=\"link link--blue fontWeight-4\" href=\"https:\/\/marvelapp.com\/blog\/ampersand-visualising-innovation-creative-agency\/\">Read More &#65515;<\/a><\/p>\n","protected":false},"author":12,"featured_media":3368,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-3360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-the-spotlight"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"Ampersand &amp; Ampersand talk to us about working with a diverse pool of clients in a creative agency and the subjective reality of creativity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marvelapp.com\/blog\/ampersand-visualising-innovation-creative-agency\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ampersand &amp; 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