{"id":3205,"date":"2016-09-22T17:05:46","date_gmt":"2016-09-22T16:05:46","guid":{"rendered":"https:\/\/marvel7077.wpengine.com\/?p=3205"},"modified":"2016-09-23T10:47:53","modified_gmt":"2016-09-23T09:47:53","slug":"what-ceos-should-know-about-design","status":"publish","type":"post","link":"https:\/\/marvelapp.com\/blog\/what-ceos-should-know-about-design\/","title":{"rendered":"Design is\u2026 What CEOs should know about design"},"content":{"rendered":"

DESIGN is as important as TECHNOLOGY<\/h3>\n

Today, design is as important as technology. I was meeting with a startup last week when the principal architect asked me why is design more important now than ever before? To answer that, let\u2019s reflect on the evolution of automobile design.<\/p>\n

\"Design

In the beginning, the Model T was only offered in one style, one color. As technology matured, design became the differentiator in the car market.<\/p><\/div><\/center><\/p>\n

When the Model T first came out, the focus was on getting the technology right. We labored over getting the car from point A to point B and laying infrastructure down to support automotive networks. Back then, consumers did not have much choice in the design of their car. Cars were offered in black, black, or black, in this style only. Then, as technology and infrastructure became good enough, design became the differentiator. It wasn\u2019t enough for your car to be fast, but it also had to look fast, or expensive, or powerful. Design has become the differentiator for the car market.<\/p>\n

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\"It wasn\u2019t enough for your car to be fast, but it also had to look fast, or expensive, or powerful.\"<\/p><\/span><\/blockquote>\n

Similarly, in the early days of the internet, the major challenges of the day were focused on getting it to work, reliably moving packets from A to B across proxies and servers and operating systems. Technology was so expensive that it required a lot of capital to form a company, and the technology was not yet widely in the hands of most consumers.<\/p>\n

We\u2019ve reached a stage where technology is now good enough. We have sensors and chips where we need them when we need them. We have compute cycles either in the device or in the cloud. We have storage for us to save every moment of our lives in high definition. Bandwidth is now fast enough that the internet just feels like it works. Not to say all the problems are all solved or that this future is evenly distributed across the planet, but the challenges of product development are now shifting towards building useful and emotional experiences that people get from using and interacting with technology.<\/p>\n

Another factor driving the rise of design particularly in enterprise markets is the consumerization of IT. As consumer users, we enjoy the simplicity and power of applications like Google Docs and Gmail, and we don\u2019t want to spend 10 hours a day in Microsoft Office and Outlook anymore. Google had an explicit strategy of spoiling users at home so they would demand the same tools at work. Moreover, younger generations are just living on the internet, and this is what they know and feel comfortable with.<\/p>\n

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\"Google had an explicit strategy of spoiling users at home so they would demand the same tools at work.\"<\/p><\/span><\/blockquote>\n

\"Design

Microsoft Office and Outlook vs. Google Docs and Gmail<\/p><\/div><\/center><\/p>\n

DESIGN is BRAND<\/h3>\n

Let\u2019s play a game\u2026 I airbrushed the logos out of some car pictures. Can you identify what these cars are?<\/p>\n