{"id":2932,"date":"2016-09-07T10:14:04","date_gmt":"2016-09-07T09:14:04","guid":{"rendered":"https:\/\/marvel7077.wpengine.com\/?p=2932"},"modified":"2020-09-03T15:49:33","modified_gmt":"2020-09-03T14:49:33","slug":"finding-ux-mantra","status":"publish","type":"post","link":"https:\/\/marvelapp.com\/blog\/finding-ux-mantra\/","title":{"rendered":"Finding Your UX Mantra"},"content":{"rendered":"

It's any given day. Your inbox is full of newsletters telling you about the fresh new ways to improve your forms or that a new UX technique earned loads of money for someone and so on. You're excited right? You read the article and can't wait to find a way of implementing it in your next project\/sprint\/meeting. But how does that tie in with the overall UX of the site? You run a risk of creating an experience that is just lots of authors\u2019 ideas hashed into one without thinking about the bigger picture.<\/p>\n

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\"What do I stand for as a designer? What do I want people to feel when I design something?\"<\/p><\/span><\/blockquote>\n

Why developing a mantra is important<\/h2>\n

It seems that these days everyone is just copying each other's site. I myself have been guilty of seeing a UI pattern that looks cool and not actually giving any thought as to whether it keeps the experience consistent. We see it all the time with product pages<\/a>, they\u2019re all starting to look the same. Instead we need to ask ourselves, \"What do I stand for as a designer? What do I want people to feel when I design something?\"<\/em> and create a set of rules around the answers. That\u2019s why it\u2019s so important to develop your UX mantra. By establishing a set of principles in your designs, you can ensure consistency for you or your team.<\/p>\n

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Recent fad copy: Floating label pattern - source: Matt D Smith<\/p><\/div>\n

Professionals in the world\u2019s top companies have found their UX mantra and successfully developed principles from them. Aaron Walters founded UX practice at Mailchimp by designing for emotion. Stanley Wood created GLUE (Global Language for a Unified Experience) at Spotify to ensure their entire experience is consistent across all platforms. Airbnb co-founder Joe Gebbia believes in designing for trust<\/a> where the experience is about being a host and as helpful as possible. A clear user experience goal plays a huge role in the ongoing success of these companies and it should do for you too. Y Combinator co-founder, Jessica Livingston also said in a recent interview<\/a> that one of the most common things she sees in successful companies is the fact that they put the spotlight on user experience.<\/p>\n

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\"A clear user experience goal plays a huge role in the ongoing success of a company.\" <\/p><\/span><\/blockquote>\n