{"id":2259,"date":"2016-07-04T10:31:00","date_gmt":"2016-07-04T09:31:00","guid":{"rendered":"https:\/\/marvel7077.wpengine.com\/?p=2259"},"modified":"2016-08-15T23:29:08","modified_gmt":"2016-08-15T22:29:08","slug":"design-club-2-just-enough-is-more","status":"publish","type":"post","link":"https:\/\/marvelapp.com\/blog\/design-club-2-just-enough-is-more\/","title":{"rendered":"Design Club #2 \u2014 Just Enough is More"},"content":{"rendered":"

Last Thursday we were again proud to sponsor Design Club \u2014 a new event series where the creative community figure out what\u2019s next. Following on from April\u2019s inaugural event<\/a>, this second installment sold out within minutes and packed an equally big punch, featuring Alexis Cuddyre, head of creative and brand at ADAY<\/a>, as well as Tom Blomfield and Hugo Cornejo from Mondo<\/a>. Hosted at Protein Studios, and with drinks laid on by DeskBeers<\/a> from Deliveroo<\/a>, the evening represented the beating heart of London\u2019s design community.<\/p>\n

Fashion and finance \u2014 two sectors not traditionally known for their openness, transparency or interest in everyday people. And yet, ADAY and Mondo are two new companies who are building momentum and scaling fast purely by focusing on all of those things.<\/span><\/p>\n

Alexis, who joined ADAY in June 2015 as the company launched, talked through a year in the life of a new startup \u2014 a year which also saw Alexis transition from the agency world, move from London to New York, and throw everything she thought she knew about brand-building out the window. Flashing up a slide featuring several intricate graphs, Alexis revealed how structure, process and planning were the first things she had to let go of when joining a startup. \u201cIt\u2019s so good to show these in public, because I spent ages on them before realising there was no time to plan, just do!\u201d, explained Alexis.<\/p>\n