{"id":2214,"date":"2016-06-29T16:15:49","date_gmt":"2016-06-29T15:15:49","guid":{"rendered":"https:\/\/marvel7077.wpengine.com\/?p=2214"},"modified":"2018-06-16T10:39:44","modified_gmt":"2018-06-16T09:39:44","slug":"what-inspires-creativity","status":"publish","type":"post","link":"https:\/\/marvelapp.com\/blog\/what-inspires-creativity\/","title":{"rendered":"What Inspires Creativity?"},"content":{"rendered":"<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Throughout our lives, we encounter pressure to be inventive and think \u2018outside the box\u2019 - from our early school life through to our day jobs. Designers, along with other creatives, are expected to produce original work on a day-to-day basis and even though natural talent in this space may accelerate the process, we all get stumped sometimes. Which is why it\u2019s vital to experiment with different methods and environments to inspire creativity.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Why has being innovative become such a vital part of society? In the past, there had always been a clear subject hierarchy, with mathematics and the sciences at the top, and the creative classes falling to the bottom. People have often been discouraged to take the creative subjects; to the older generation, they didn\u2019t seem to hold as many career prospects following graduation. I know I felt the pressure from my parents to steer away from the arts even though it was something I enjoyed.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">In his <a class=\"link link--blue fontWeight-4\"href=\"http:\/\/ken robinson ted talk\">TED talk<\/a> on the subject of whether schools kill creativity, Ken Robinson discusses this issue. He believes that creativity should be treated with the same status as literacy. Robinson states that by being ushered away from the creative subjects and losing experience in them, we lose the capacity of being prepared to be wrong. Not to say that \u201cbeing wrong\u201d is the same as being creative but \u201cif you\u2019re not prepared to be wrong, you\u2019ll never come up with anything original.\u201d<\/p>\n<blockquote class=\"pageWrap pageWrap--s position-relative marginTopBottom-l breakPointM-marginTopBottom-xl\"><div class=\"blog-quote-before position-absolute bg-marvel\"><\/div><div class=\"tweet-quote blog-quote-after position-absolute bg-marvel cursor-pointer transitionDuration-l transitionProperty-all transitionTimingFunction-cv-easeOutCircular scaleUp--hover zi-weak\"><svg class=\"fill-white opacity-0 pointerEvents-none position-absolute pinCenter transitionProperty-all transitionTimingFunction-easeInOut\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"20\" viewBox=\"0 0 24 20\"><path d=\"M24,2.37a9.64,9.64,0,0,1-2.83.79A5,5,0,0,0,23.34.37a9.72,9.72,0,0,1-3.13,1.23A4.86,4.86,0,0,0,16.62,0a5,5,0,0,0-4.8,6.2A13.87,13.87,0,0,1,1.67.92,5.13,5.13,0,0,0,3.19,7.67,4.81,4.81,0,0,1,1,7a5,5,0,0,0,3.95,5,4.82,4.82,0,0,1-2.22.09,4.94,4.94,0,0,0,4.6,3.51A9.72,9.72,0,0,1,0,17.73,13.69,13.69,0,0,0,7.55,20c9.14,0,14.31-7.92,14-15A10.17,10.17,0,0,0,24,2.37Z\"\/><\/svg><\/div><p class=\"blog-quote position-relative textAlign-center c-marvel\"><span class=\"blog-quote-text transitionDuration-l transitionProperty-all transitionTimingFunction-easeInOut\">\u201cIn a world where mistakes are stigmatised, we are educating people out of their creative capacities.\u201d<\/p><\/span><\/blockquote>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">We are all born with a wild imagination and so there is space for us all to be creative, not just the handful of those we believe to have \u2018natural talent.\u2019 It\u2019s just that our life experiences may have taught us to be afraid of the unknown, but there is nothing to be afraid of when it comes to being right or wrong. In the words of Thomas Edison: \u201cI haven\u2019t failed. I\u2019ve just found 10,000 ways that won\u2019t work.\u201d<\/p>\n<div id='gallery-1' class='gallery galleryid-2214 gallery-columns-1 gallery-size-large'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/06\/light-925488_1920.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"845\" src=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/06\/light-925488_1920-1500x845.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/06\/light-925488_1920-1500x845.jpg 1500w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/06\/light-925488_1920-600x338.jpg 600w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/06\/light-925488_1920-768x432.jpg 768w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/06\/light-925488_1920.jpg 1920w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><span class=\"long-quote\">Now, more than ever, businesses have begun to recognise the true benefit of creativity and the importance of design within a company. Siyana Sokolova, Mentee at Mitt Liv AB, states that \u201cstimulating creativity and exploring completely new and unknown territories lead to increasing the productivity of an organisation.\u201d<\/span><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">By recognising and embracing creativity, there will be a higher rate of producing solutions to problems and more of a chance to stay ahead of the competition. Encouraging employees to \u201cthink outside of the box and give them the time and resources to explore new areas for innovative ideas is the key to cost-effective business solutions.\u201d This has been the centre of some interesting studies conducted into what inspires motivation in employees. In his <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/www.youtube.com\/watch?v=u6XAPnuFjJc\">10 minute video <\/a>on this topic, career analyst Daniel Pink, identified three key ways in which businesses can do this: autonomy, mastery and purpose.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Pink discusses the result of the \u2018Candle Problem\u2019, which has been replicated over the past 40 years and has shown the same findings each time: using profit-based incentives designed to sharpen thinking and accelerate creativity actually does the opposite - \u201cit dulls thinking and blocks creativity.\u201d Pink describes this as one of the most robust findings in social science yet one of the most ignored. Scientists have identified a new approach based around intrinsic motivation. Which, essentially, is wanting to do things because they matter and because we like it rather than being driven by profit. Making us feel less like a machine and more human - a much better deal. Pink sums this approach down to three key elements:<\/p>\n<ul class=\"pageWrap pageWrap--s list list--unordered marginBottom-l lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">\n<li>Autonomy: the urge to direct our own lives<\/li>\n<li>Mastery: the desire to get better at something that matters<\/li>\n<li>Purpose: the yearning to do what we do in the service of something larger than ourselves<\/li>\n<\/ul>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Management was invented by humans and is now outdated. Pink\u2019s theory on \u2018autonomy\u2019 in the workplace is rewarding because management is not a natural thing. I don\u2019t know if anyone has experienced micromanagement before, but in my eyes it\u2019s one of the most detrimental things to a person\u2019s motivation, creativity and outrageously stumps progression. By giving people the opportunity to direct themselves and by taking the issue of money off the table, you encourage engagement in their role.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Mastery refers to the incentive behind what drives us, even outside of our duties, to learn and to become the best. Therefore a\u00a0sense of progress in our work as well as in our capabilities, contributes towards our inner drive. So it's important to have the\u00a0opportunity to develop skills in our day jobs. Last but by no means least is the importance of 'purpose'. There is nothing more important than feeling the work you are producing is of value and that your colleagues value you as well.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><span class=\"long-quote\">Jeff Veen wisely said at our recent <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvel7077.wpengine.com\/design-club-1-what-it-takes\/\">Design Club<\/a> event that a sense of confidence that the team will not embarrass, reject or punish someone for speaking up will drive productivity and creativity. Money, contrary to popular belief, is not the motivator.<\/span><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2016\/06\/drive-motivation.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2234 size-full\" src=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2016\/06\/drive-motivation.jpg\" alt=\"Snapshot from RSAnimate\u2019s video of Dan Pink\u2019s \u2018Drive\u2019\" width=\"1280\" height=\"720\" srcset=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/06\/drive-motivation.jpg 1280w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/06\/drive-motivation-600x338.jpg 600w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/06\/drive-motivation-768x432.jpg 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/a><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">So, we\u2019ve spoken about what a company can do in order to ensure its employees are working in an environment that allows them to be motivated and creative - but what can individuals do themselves? Let\u2019s start with the theory of \u2018over-consuming.\u2019 It\u2019s important to step back and evaluate how much time we attribute to consuming, as it\u2019s really quite easy to overlook. From checking our social media feeds in the morning, to the amount of time we spend binge-watching Netflix, we find ourselves constantly procrastinating.<\/p>\n<blockquote class=\"pageWrap pageWrap--s position-relative marginTopBottom-l breakPointM-marginTopBottom-xl\"><div class=\"blog-quote-before position-absolute bg-marvel\"><\/div><div class=\"tweet-quote blog-quote-after position-absolute bg-marvel cursor-pointer transitionDuration-l transitionProperty-all transitionTimingFunction-cv-easeOutCircular scaleUp--hover zi-weak\"><svg class=\"fill-white opacity-0 pointerEvents-none position-absolute pinCenter transitionProperty-all transitionTimingFunction-easeInOut\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"20\" viewBox=\"0 0 24 20\"><path d=\"M24,2.37a9.64,9.64,0,0,1-2.83.79A5,5,0,0,0,23.34.37a9.72,9.72,0,0,1-3.13,1.23A4.86,4.86,0,0,0,16.62,0a5,5,0,0,0-4.8,6.2A13.87,13.87,0,0,1,1.67.92,5.13,5.13,0,0,0,3.19,7.67,4.81,4.81,0,0,1,1,7a5,5,0,0,0,3.95,5,4.82,4.82,0,0,1-2.22.09,4.94,4.94,0,0,0,4.6,3.51A9.72,9.72,0,0,1,0,17.73,13.69,13.69,0,0,0,7.55,20c9.14,0,14.31-7.92,14-15A10.17,10.17,0,0,0,24,2.37Z\"\/><\/svg><\/div><p class=\"blog-quote position-relative textAlign-center c-marvel\"><span class=\"blog-quote-text transitionDuration-l transitionProperty-all transitionTimingFunction-easeInOut\">\"We never stop consuming - which is time spent that we could be creating.\"<\/p><\/span><\/blockquote>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Paul Jarvis, author and designer, understands that this is something most people want to change about themselves - nobody wants to be a procrastinator (apart from at University when it was relatively cool). And somehow reading life-hacks on \u2018how to become more productive,\u2019 \u2018creative\u2019 or whatever it is we want, becomes the go-to method to boost our inner drive. So we end up in a cycle of simply attributing more time to learning how to become more creative and productive rather than actually getting to it. Jarvis eloquently writes that \u201cin reality, the act of figuring shit out for ourselves, becoming less afraid of looking stupid because we\u2019re learning, and actually having a little fucking self-reliance in our attempts at greatness can take us much, much further.\u201d<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Over-consuming can relate to looking for inspiration in other people\u2019s work, particularly in design, when it can sometimes be helpful to take yourself outside of the box. Tom Dixon, designer, once said that taking inspiration from another is \u201cthe best way to just reinterpret something that has been, today, reinterpreted a thousand times already.\u201d The vision for his designs came from things completely separate from design, like nature, art and science. Spending some time within a new and unfamiliar environment can be helpful as we are stepping back from the issue at hand, which can inspire us to see things from a very different perspective. It\u2019s good to push ourselves out of our comfort zone and into the unknown - we never know what might trigger the next idea.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Sometimes just getting out and about can help, particularly for those of us who are stuck to a screen all day. Doing something physical stimulates our neurons and gives us a new lease of energy which could ultimately lead to some pretty creative thinking. Steve Jobs was a huge believer in \u2018walking meetings.\u2019 Walking helps to take our mind off of what may seem like a dead-end problem. Whilst it may seem that we are lost in thought, there is a change in sensorial stimuli which our mind and body will register, allowing inspiration to hit us from an unexpected source.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><span class=\"long-quote\">On the other hand, there is some magic to be found in remixing other people\u2019s designs. George Bernard Shaw said that, \u201cImitation is not just the sincerest form of flattery\u200a\u2014\u200ait\u2019s the sincerest form of learning.\u201d<\/span><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">There is much to be said in the art of looking at a great design and analysing what works and why it works. Similarly, it\u2019s beneficial to also look at what isn\u2019t a particularly good design - everything is a learning experience. Our girl, Linh, wrote an insightful piece on finding inspiration in other people\u2019s work called The Remix Reality. She found that, \u201cWe are better off thinking of our work as new additions to the pool of knowledge. We all exist on borrowed ideas. Embrace, not avoidance, is the key. Creativity works best in freedom, not fear and control.\u201d<\/p>\n<blockquote class=\"pageWrap pageWrap--s position-relative marginTopBottom-l breakPointM-marginTopBottom-xl\"><div class=\"blog-quote-before position-absolute bg-marvel\"><\/div><div class=\"tweet-quote blog-quote-after position-absolute bg-marvel cursor-pointer transitionDuration-l transitionProperty-all transitionTimingFunction-cv-easeOutCircular scaleUp--hover zi-weak\"><svg class=\"fill-white opacity-0 pointerEvents-none position-absolute pinCenter transitionProperty-all transitionTimingFunction-easeInOut\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"20\" viewBox=\"0 0 24 20\"><path d=\"M24,2.37a9.64,9.64,0,0,1-2.83.79A5,5,0,0,0,23.34.37a9.72,9.72,0,0,1-3.13,1.23A4.86,4.86,0,0,0,16.62,0a5,5,0,0,0-4.8,6.2A13.87,13.87,0,0,1,1.67.92,5.13,5.13,0,0,0,3.19,7.67,4.81,4.81,0,0,1,1,7a5,5,0,0,0,3.95,5,4.82,4.82,0,0,1-2.22.09,4.94,4.94,0,0,0,4.6,3.51A9.72,9.72,0,0,1,0,17.73,13.69,13.69,0,0,0,7.55,20c9.14,0,14.31-7.92,14-15A10.17,10.17,0,0,0,24,2.37Z\"\/><\/svg><\/div><p class=\"blog-quote position-relative textAlign-center c-marvel\"><span class=\"blog-quote-text transitionDuration-l transitionProperty-all transitionTimingFunction-easeInOut\">\"Producing great work is all about knowing yourself.\"<\/p><\/span><\/blockquote>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">The problem is that since childhood we\u2019ve been subject to the same educational and working experiences; and with no variation in experience there is less variation in ideas. It\u2019s important to understand the environments in which we work best and what methods we find most efficient. I find it much easier to brainstorm on pen and paper than I do bouncing off a room full of people. As a result, I\u2019ll never go into a meeting without a little planning. When I\u2019m writing, I find it best to be surrounded by people but where conversation is inaudible. So when I\u2019ve got a deadline, I relocate to a place where I know I can work. Identifying these things has helped me become more productive and accelerate my creativity. But everyone is different and that\u2019s the beauty of it.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Having the open-mindedness to launch ourselves out of the metaphorical box can provide us with the new experiences we need to give our work that final kick it needs. Then, we can start to see our work spiral beyond our imagination.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Throughout our lives, we encounter pressure to be inventive and think \u2018outside the box\u2019 &#8211; from our early school life through to our day jobs. Designers, along with other creatives, are expected to produce original work on a day-to-day basis and even though natural talent in this space may accelerate the process, we all get stumped sometimes. Which is why&#8230; <a class=\"link link--blue fontWeight-4\" href=\"https:\/\/marvelapp.com\/blog\/what-inspires-creativity\/\">Read More &#65515;<\/a><\/p>\n","protected":false},"author":12,"featured_media":2223,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[24,31],"class_list":["post-2214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-marvel","tag-prototyping"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marvelapp.com\/blog\/what-inspires-creativity\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Inspires Creativity? | Marvel Blog\" \/>\n<meta property=\"og:description\" content=\"Throughout our lives, we encounter pressure to be inventive and think \u2018outside the box\u2019 - from our early school life through to our day jobs. 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