{"id":2208,"date":"2016-06-30T11:26:24","date_gmt":"2016-06-30T10:26:24","guid":{"rendered":"https:\/\/marvel7077.wpengine.com\/?p=2208"},"modified":"2020-08-12T18:09:27","modified_gmt":"2020-08-12T17:09:27","slug":"spotlight-tray-io","status":"publish","type":"post","link":"https:\/\/marvelapp.com\/blog\/spotlight-tray-io\/","title":{"rendered":"Spotlight &#8211; tray.io"},"content":{"rendered":"<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><em>An individual\u2019s creative style is unique and has the potential to act as a signature throughout their career. Rich Waldron, CEO &amp; Co-Founder of tray.io, speaks to us about the importance of gaining a variety of perspectives when designing a digital product.<\/em><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Speaking with different companies about their design process tends to bring to light new techniques and methods they use to keep their work current and raw. Rich and his Co-Founder, Ali, have developed unique design methods over time and implemented them into their current venture, tray.io.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><span class=\"long-quote\">\u201cOur main goal at tray.io is to enable companies to work incredibly efficiently by taking advantage of the plethora of API's that are available to them.\u201d<\/span><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">tray.io is the most advanced integration platform for connecting the tools people use every day. \u201ctray.io users can automate or collect data in a specific way, for example in a sales process they could find a new lead using the Clearbit API, compare the lead against Salesforce to check they haven\u2019t already signed up. For leads that already exist they can monitor how heavily they\u2019re using the product and notify the sales team based on behaviour patterns. The same applies across departments, from Marketing workflows that analyse segment data through to Finance and automating the data pushed to tools like Xero and Quickbooks.\"<\/p>\n<div id='gallery-1' class='gallery galleryid-2208 gallery-columns-1 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2023\" height=\"1491\" src=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/06\/tray.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/06\/tray.jpg 2023w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/06\/tray-600x442.jpg 600w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/06\/tray-768x566.jpg 768w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/06\/tray-1500x1106.jpg 1500w\" sizes=\"auto, (max-width: 2023px) 100vw, 2023px\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">To avoid building their products in the same way, tray implements a pretty cool design process. They regularly bring in a different freelancer, whose input focuses less on the core product and more on specific internal projects. \u201cI feel like if you work on the same thing for a long period of time you begin to see everything in a certain way, so we like to bring an outside influence in. Someone who has a different approach or hasn\u2019t seen or considered that problem before.\u201d Rich also stresses how important it is for tray to have input from a diverse group of people, with a strong balance in both gender and race.<\/p>\n<blockquote class=\"pageWrap pageWrap--s position-relative marginTopBottom-l breakPointM-marginTopBottom-xl\"><div class=\"blog-quote-before position-absolute bg-marvel\"><\/div><div class=\"tweet-quote blog-quote-after position-absolute bg-marvel cursor-pointer transitionDuration-l transitionProperty-all transitionTimingFunction-cv-easeOutCircular scaleUp--hover zi-weak\"><svg class=\"fill-white opacity-0 pointerEvents-none position-absolute pinCenter transitionProperty-all transitionTimingFunction-easeInOut\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"20\" viewBox=\"0 0 24 20\"><path d=\"M24,2.37a9.64,9.64,0,0,1-2.83.79A5,5,0,0,0,23.34.37a9.72,9.72,0,0,1-3.13,1.23A4.86,4.86,0,0,0,16.62,0a5,5,0,0,0-4.8,6.2A13.87,13.87,0,0,1,1.67.92,5.13,5.13,0,0,0,3.19,7.67,4.81,4.81,0,0,1,1,7a5,5,0,0,0,3.95,5,4.82,4.82,0,0,1-2.22.09,4.94,4.94,0,0,0,4.6,3.51A9.72,9.72,0,0,1,0,17.73,13.69,13.69,0,0,0,7.55,20c9.14,0,14.31-7.92,14-15A10.17,10.17,0,0,0,24,2.37Z\"\/><\/svg><\/div><p class=\"blog-quote position-relative textAlign-center c-marvel\"><span class=\"blog-quote-text transitionDuration-l transitionProperty-all transitionTimingFunction-easeInOut\">\u201cDiversity has a huge influence on design. We want to make sure we aren\u2019t shoehorned solely by our own experiences.\u201d<\/p><\/span><\/blockquote>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Rich explains that they do see a significant difference in the results of this approach. \u201cYou find that a lot of designers work on similar projects and end up pushing their signature style, their own aspect to a degree. So you go from working with people that brings an entirely different approach to colour, or experimental style, to someone who\u2019s focused entirely on a strict minimalist approach.\u201d<\/p>\n<blockquote class=\"pageWrap pageWrap--s position-relative marginTopBottom-l breakPointM-marginTopBottom-xl\"><div class=\"blog-quote-before position-absolute bg-marvel\"><\/div><div class=\"tweet-quote blog-quote-after position-absolute bg-marvel cursor-pointer transitionDuration-l transitionProperty-all transitionTimingFunction-cv-easeOutCircular scaleUp--hover zi-weak\"><svg class=\"fill-white opacity-0 pointerEvents-none position-absolute pinCenter transitionProperty-all transitionTimingFunction-easeInOut\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"20\" viewBox=\"0 0 24 20\"><path d=\"M24,2.37a9.64,9.64,0,0,1-2.83.79A5,5,0,0,0,23.34.37a9.72,9.72,0,0,1-3.13,1.23A4.86,4.86,0,0,0,16.62,0a5,5,0,0,0-4.8,6.2A13.87,13.87,0,0,1,1.67.92,5.13,5.13,0,0,0,3.19,7.67,4.81,4.81,0,0,1,1,7a5,5,0,0,0,3.95,5,4.82,4.82,0,0,1-2.22.09,4.94,4.94,0,0,0,4.6,3.51A9.72,9.72,0,0,1,0,17.73,13.69,13.69,0,0,0,7.55,20c9.14,0,14.31-7.92,14-15A10.17,10.17,0,0,0,24,2.37Z\"\/><\/svg><\/div><p class=\"blog-quote position-relative textAlign-center c-marvel\"><span class=\"blog-quote-text transitionDuration-l transitionProperty-all transitionTimingFunction-easeInOut\">\u201cWith some design styles, you can pick out the individual wherever you go.\u201d<\/p><\/span><\/blockquote>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Rich knew Murat before Marvel. After playing around with an early model of the tool, Marvel developed into a solid part of tray\u2019s design process. tray\u2019s product had historically been fragmented, so they began to approach the process of unifying the various applications. In order to bring this idea to life, tray used Marvel. Firstly, to visualise what the flow would be like from sign-up through to editing. \u201cMarvel\u2019s really helpful, not only from a visual perspective but also because you can get a feel for the natural flow of the product.\u201d tray has used Marvel in investor meetings or board meetings, to show and roadmap design ideas or to test out functionality.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">\u201cThe core functionality of being able to share a project easily and get direct feedback on it is the most valuable thing for me. The reason it adds so much value is because of the things it stops us doing. Before Marvel we would make a decision internally, maybe share an image and then jump to code. But being able to share something which is interactive has meant that we\u2019ve been able to get much faster feedback loop and really engage customers. It has saved us a lot of hassle and allowed us to test assumptions on products without going through the engineering process.\u201d<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Tray has a high powered and highly motivated team with the mission of making big waves with its product. It\u2019s great to see a company recognising the lack of diversity in design and understanding the impact this has on the work produced. By welcoming designers from all backgrounds, ethnicity and gender, Tray achieves a unique blend of creative input resulting in a smooth running and beautiful product.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>An individual\u2019s creative style is unique and has the potential to act as a signature throughout their career. Rich Waldron, CEO &amp; Co-Founder of tray.io, speaks to us about the importance of gaining a variety of perspectives when designing a digital product. Speaking with different companies about their design process tends to bring to light new techniques and methods they&#8230; <a class=\"link link--blue fontWeight-4\" href=\"https:\/\/marvelapp.com\/blog\/spotlight-tray-io\/\">Read More &#65515;<\/a><\/p>\n","protected":false},"author":12,"featured_media":2210,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[29,30,24,31],"class_list":["post-2208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-the-spotlight","tag-digital-product-design","tag-diversity","tag-marvel","tag-prototyping"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marvelapp.com\/blog\/spotlight-tray-io\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spotlight - tray.io | Marvel Blog\" \/>\n<meta property=\"og:description\" content=\"An individual\u2019s creative style is unique and has the potential to act as a signature throughout their career. 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