{"id":20890,"date":"2020-12-21T18:03:02","date_gmt":"2020-12-21T18:03:02","guid":{"rendered":"https:\/\/marvelapp.com\/blog\/?p=20890"},"modified":"2021-01-22T11:45:14","modified_gmt":"2021-01-22T11:45:14","slug":"ux-principles-back-to-basics","status":"publish","type":"post","link":"https:\/\/marvelapp.com\/blog\/ux-principles-back-to-basics\/","title":{"rendered":"UX Principles: Back to Basics"},"content":{"rendered":"
<\/div>
<\/svg><\/div>

\"UX design is the process of developing and improving the quality of interaction between a user and all aspects of a company. It's about products that are useful, easy to use, and engaging. UX design focuses on the overall feel of the experience and is not about visuals alone.\"<\/p>\n

Jason Kalathas, Head of Design at Moosend<\/p>\n<\/span><\/blockquote>\n

According to the above definition, UX design is not only implemented to create a product that will make sense and satisfy a user's intent. It is also the basis for a product's usability and the brand's visual strategy, overall branding, and, of course, the content strategy<\/a>, as design that focuses on the prospect and the content they find valuable, consistent and meaningful, is essential to have.<\/p>\n

Essentially, through UX design, users can enjoy the full experience of a product or even a website as a whole.<\/p>\n

But as with all things that are simple, UX design is not easy to nail on the first try. This is why you need to familiarize yourself with the basics of UX principles. Which is what this post is all about. So, shall we?<\/p>\n

The 4 quintessential UX design principles<\/h2>\n

Yes, I know what you're thinking: UX is a field that is as ever-changing as the users themselves - which makes sense, as it's meant to enhance the user's experience.<\/p>\n

And while there are plenty of online and website trends a designer can get sucked into, such as implementing an emotional design, there are some fundamental principles for UX design that engages users.<\/a><\/p>\n

1. Always put the user first<\/h2>\n

The user is at the center of all UX design principles, which is to be expected, since the core of UX is the user.<\/p>\n

Creating a website, a product, or even an email design meant to amaze is one of the biggest traps for designers. UX design is all about creating an unparalleled user experience<\/a>, and this can only stem from the user's intent.<\/p>\n

So, studying your users' needs is essential, as this is the element that will allow you to make educated decisions.<\/p>\n

Allow the user to control the product and the end-result by figuring out what they need and why they would use your web page or product and not that of a competitor in your niche.<\/p>\n

Make sure to study your data, implement heat maps to see the points of your website your users are most or least interested in and create a questionnaire to ask for more feedback on the changes your website may or may not need.<\/p>\n

2. Consistency is key to good user experience<\/h2>\n

Imagine opening a book and not understanding how the writer goes from point A to point B. Would you keep reading that book, or would you just drop it for something more enjoyable?<\/p>\n

If you're leaning towards the latter, you should ask the same question every time you complicate your UX design. Consistency is one of the most critical components, especially when building a website.<\/p>\n

Consistency may mean "similarity" in some cases, to wit similar design on different web pages or even similarities between competitors' websites or products. But mainly, consistency means creating an experience that will flow and come naturally to the user.<\/p>\n

\"consistently<\/p>\n

Consistency is, of course, challenging, and creating something that functions a little too much like what your competitors already have designed may seem counterintuitive.<\/p>\n

The reason behind researching competitors to create a great UX design<\/a> that will make sense to your users is the fact that your users will try to give your product or website a shot based on a vague idea of how it should work.<\/p>\n

Keep in mind that the better the UX, the shorter the learning curve, and the less the people who will bounce or opt-out. Try to be innovative while being consistent through your UX design efforts.<\/p>\n

3. Language and typography in UX<\/h2>\n

Simple language is always best, which is evident when writing good product content means writing so a child can understand.<\/p>\n

Great UX has everything to do with simple language. When a user visits a website, they don't expect to bother with technical terms. Simple, relatable language will stick with them and pop back to their heads when needed, as this is the language they use in their everyday lives.<\/p>\n

So, you will need to sit down and think of a thing or two:<\/p>\n