![\"Create](\"https:\/\/marvelapp.com\/wp-content\/uploads\/2020\/11\/campaign-creators-iEiUITs149M-unsplash-1.jpg\")
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Unite your SEO & UX teams<\/h2>\n
Generating conversions requires the use of UX and SEO together. Either one in isolation is not enough. Keywords alone will no longer cut it. Google\u2019s algorithm considers around 200 different factors before ranking a website.<\/p>\n
To achieve a unified UX and SEO strategy, it\u2019s important to unite your teams. Get designers and content marketers talking and sharing ideas. If there is a lack of communication between these vital pillars, rankings will suffer.<\/p>\n
There\u2019s never been a better time to foster interdepartmental dialogue. Introduce suitable team management software to keep on top of everyone\u2019s progress. Keep up a constant dialogue between the SEO specialists and content designers. These two essential marketing features should start to inform each other.<\/p>\n
This doesn\u2019t have to be time-consuming. Some easy methods for improved communication include:<\/p>\n
- \n
- Storing assets in the cloud to make them accessible to everyone.<\/li>\n
- Keep important data and strategy insights available at all times.<\/li>\n
- Introduce remote team meetings regularly.<\/li>\n<\/ul>\n
SEO and UX both aim to augment user and search-engine compatibility. To achieve this common goal they have to work together. Google\u2019s ultimate aim is to direct searchers towards optimal experiences. Websites that meet their users\u2019 needs rank higher as a result.<\/p>\n
Speed things up for a better user experience and improved SEO<\/h2>\n
Users expect information pronto. A good user experience allows searchers to get the information they want as fast as possible. The best way to achieve this is to reduce site load time and page speed. This will mitigate bounce and increase customer satisfaction.<\/p>\n
UX design can have a major impact on loading speeds. Some simple steps to keep things moving include:<\/p>\n
- \n
- Removing unnecessary imagery and compressing larger images<\/li>\n
- Ensuring less important web content doesn\u2019t slow down site speed<\/li>\n
- Using an efficient server and hosting plan<\/li>\n
- Streamlining your code<\/li>\n
- Subjecting your site to regular efficiency testing<\/li>\n<\/ul>\n
You might also consider introducing software-defined networking technology. SDN deployment facilitates improved network performance and analysis. Managing your network with SDN technology centralises data and boosts network speeds.<\/p>\n
Develop your UX designs with prototyping<\/a> until you hit gold. Don't be afraid to make mistakes in the process. This is part of the trial-and-error process. Test out different designs and functionalities<\/a> and get user feedback. The best way to know if something works is to try it out.<\/p>\n
Aim for a customer-focused experience that optimizes interaction at every stage. You\u2019re aiming to get searchers to come to you. To achieve this, remember to keep search intents and UX at the center of everything you do.<\/p>\n
Wave bounce goodbye<\/h2>\n
UX design is a great way to reduce bounce. Bounce rates measure the number of searchers who, after opening your site, \u2018bounce\u2019 back to Google. This is a reliable indicator of SEO performance. A high bounce rate suggests your SEO strategy needs some work, and UX design is a great place to start.<\/p>\n
An appealing design will hold your searchers\u2019 attention. 53% of searchers<\/a> won\u2019t wait longer than three seconds for a page to load. To keep them on your site have a clear header that matches your SEO title.<\/p>\n
![\"Benchmark](\"https:\/\/marvelapp.com\/wp-content\/uploads\/2020\/11\/benchmark.png\")
<\/a>Benchmark bounce rates by website type<\/p><\/div>\n
Another way to keep bounce rates low is to incorporate a strong call-to-action (CTA). Make sure your CTA is identifiable and clickable. A good CTA will encourage continued engagement from your users. Direct them to interactive content to keep them on your site as long as possible.<\/p>\n
Try directing readers to downloads, newsletters, and feedback forms. These will help you understand their needs. It's valuable information straight from the source. You can then apply these insights to future UX design improvements.<\/p>\n
Once you\u2019ve collected some basic demographic data, add it to your customer database. Input this data into your email campaign software. This is a simple way to gain valuable subscribers and maximize engagement.<\/p>\n
By ensuring users enjoy their search experience, you\u2019ll increase the time they spend on site. This will counteract bounce whilst improving your site's credibility and search ranking.<\/p>\n
Responsive web design will help both your UX & SEO<\/h2>\n
Don\u2019t lose customers over minor inconveniences.<\/p>\n
Many businesses still miss out on conversions because of poor design thinking<\/a>. But this need not be the case. Simple design changes have the power to improve user experience dramatically.<\/p>\n
Make sure that your site is available across all platforms and interfaces. Remember, that includes mobile devices. It's especially important to provide quality mobile functionality. Offering full functionality on the small screen is a baseline customer expectation. To maintain credibility, this is an absolute must.<\/p>\n
Responsive design has never been more important. Google now prioritizes mobile sites for its indexing. Keep design consistent across both interfaces. You\u2019ll make your users (and those pesky algorithms) jump for joy.<\/p>\n
Responsive web design is all about visuals and functionality. Google will penalize you for duplicate content so avoid it at all costs.<\/p>\n
Ensure that your Alt texts are descriptive but concise. About 125 characters should suffice. Alt texts are written descriptions of the images on your webpage. Unfortunately, many people are unaware of their importance and multifunctionality.<\/p>\n
![\"Screenshot](\"https:\/\/marvelapp.com\/wp-content\/uploads\/2020\/11\/Screenshot-2020-11-11-at-12.08.05.png\")
<\/p>\nAlt texts appear when an image fails to load on your webpage. But they also serve other important purposes. They describe images to visually-impaired users and help search-engines crawl through and rank your website.<\/p>\n
![\"\"](\"https:\/\/marvelapp.com\/wp-content\/uploads\/2020\/11\/1-graph_v3-scaled.jpg\")
<\/p>\n