{"id":20343,"date":"2020-06-18T10:00:38","date_gmt":"2020-06-18T09:00:38","guid":{"rendered":"https:\/\/blog.marvelapp.com\/?p=20343"},"modified":"2020-08-25T16:47:28","modified_gmt":"2020-08-25T15:47:28","slug":"making-the-case-for-accessibility-at-trade-me","status":"publish","type":"post","link":"https:\/\/marvelapp.com\/blog\/making-the-case-for-accessibility-at-trade-me\/","title":{"rendered":"Making the case for accessibility at Trade Me"},"content":{"rendered":"<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><em>This is the last of three articles about our journey growing a culture of accessibility at Trade Me. For tips on getting started, see \u2018<\/em><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvelapp.com\/growing-a-culture-of-accessibility-at-trade-me\/\"><em>Growing a culture of accessibility at Trade Me<\/em><\/a><em>\u2019 or \u2018<\/em><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvelapp.com\/shifting-mindset-on-accessibility-at-trade-me\/\"><em>Shifting the mindset on accessibility at Trade Me<\/em><\/a><em>\u2019.<\/em><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Making the case for accessibility is the most challenging part of the process. We believe there are three main levels that require change for this to happen\u2014getting your peers on board, changing the way your team works, and finally changing your organisation\u2019s systems and processes.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">We\u2019re still making our way through the first two levels, so we\u2019ll focus on sharing tips and resources to empower you and your peers to start making the case for accessibility in your own workplaces.<\/p>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">Making the case once<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Accessibility is closely related to general usability. We all know the importance of following usability standards to ensure a good experience for users, but it hasn\u2019t always been like this. We\u2019ve come a long way on incorporating usability research into product development processes. If standards and research are done well, it not only guarantees a better experience but also brings many accessibility gains.<\/p>\n<blockquote class=\"pageWrap pageWrap--s position-relative marginTopBottom-l breakPointM-marginTopBottom-xl\"><div class=\"blog-quote-before position-absolute bg-marvel\"><\/div><div class=\"tweet-quote blog-quote-after position-absolute bg-marvel cursor-pointer transitionDuration-l transitionProperty-all transitionTimingFunction-cv-easeOutCircular scaleUp--hover zi-weak\"><svg class=\"fill-white opacity-0 pointerEvents-none position-absolute pinCenter transitionProperty-all transitionTimingFunction-easeInOut\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"20\" viewBox=\"0 0 24 20\"><path d=\"M24,2.37a9.64,9.64,0,0,1-2.83.79A5,5,0,0,0,23.34.37a9.72,9.72,0,0,1-3.13,1.23A4.86,4.86,0,0,0,16.62,0a5,5,0,0,0-4.8,6.2A13.87,13.87,0,0,1,1.67.92,5.13,5.13,0,0,0,3.19,7.67,4.81,4.81,0,0,1,1,7a5,5,0,0,0,3.95,5,4.82,4.82,0,0,1-2.22.09,4.94,4.94,0,0,0,4.6,3.51A9.72,9.72,0,0,1,0,17.73,13.69,13.69,0,0,0,7.55,20c9.14,0,14.31-7.92,14-15A10.17,10.17,0,0,0,24,2.37Z\"\/><\/svg><\/div><p class=\"blog-quote position-relative textAlign-center c-marvel\"><span class=\"blog-quote-text transitionDuration-l transitionProperty-all transitionTimingFunction-easeInOut\">\"If standards and research are done well, it not only guarantees a better experience but also brings many accessibility gains.\"<\/p><\/span><\/blockquote>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">The converse is also true. A stronger focus on accessibility helps us to improve the usability of our products for all of our customers, which can also increase the chances of commercial success.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Examples of areas where usability and accessibility overlap:<\/p>\n<ul class=\"pageWrap pageWrap--s list list--unordered marginBottom-l lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">\n<li>Primary information should mostly be placed higher on your page \u2014 this ensures your users can find information quicker and enables users with cognitive disabilities to find what they\u2019re looking for.<\/li>\n<li>Be careful when designing mega menus \u2014 <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/www.nngroup.com\/articles\/timing-exposing-content\/\">this research by the Nielsen Norman Group<\/a> provides some good guidelines on how to make your hover menus friendly for users with motor disabilities.<\/li>\n<li>Recognition rather than recall \u2014 this is one of <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/www.nngroup.com\/articles\/ten-usability-heuristics\/\">Nielsen\u2019s heuristics<\/a> and it applies for any element on a page. Buttons and icons that trigger actions should perform what they\u2019re expected to do, minimising users\u2019 memory load.<\/li>\n<li>The tab order should follow the order in which you organise your content \u2014 this means the information is easily digested by your users and they\u2019re also able to navigate using a keyboard.<\/li>\n<li>Give control over actions \u2014 <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/www.nngroup.com\/articles\/infinite-scrolling\/\">infinite scrolling<\/a> is a good example of a feature that can work well depending on the main objective of the website, but can also get in the way of users trying to perform an action at the bottom of a page.<\/li>\n<\/ul>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">Incorporating accessibility into the process<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">We work in an Agile environment, where we often measure how much time we\u2019ll spend on a task and when we\u2019ll deliver our cases based on the team\u2019s overall speed. If we consider that different employees within a team have different skill levels, and that knowledge around building accessible products is still growing, this could be seen as extra work and be deprioritised. But how can we work around this?<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">In their talk \u2018Design is [equitable]\u2019, Google researchers Nithya Sambasivan and Jen Devis provide a <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/www.youtube.com\/watch?v=wt2btUPPZ_M&amp;t=1732s\">toolkit for applying accessibility to actual workflows<\/a>. They recommend introducing accessibility concerns to well-established practices in each stage of product development. If you\u2019re a designer and your team has a strong design review process, for example, try introducing questions such as:<\/p>\n<ul class=\"pageWrap pageWrap--s list list--unordered marginBottom-l lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">\n<li>Have you considered colour contrast?<\/li>\n<li>Have you thought about keyboard navigation?<\/li>\n<li>Is this flow easy and intuitive?<\/li>\n<\/ul>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-20351\" src=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2020\/06\/0_TJ0sbEuIrgG4TO5J.png\" alt=\"Making the case for accessibility at Trade Me\" width=\"1400\" height=\"737\" srcset=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2020\/06\/0_TJ0sbEuIrgG4TO5J.png 1400w, https:\/\/marvelapp.com\/wp-content\/uploads\/2020\/06\/0_TJ0sbEuIrgG4TO5J-600x316.png 600w, https:\/\/marvelapp.com\/wp-content\/uploads\/2020\/06\/0_TJ0sbEuIrgG4TO5J-768x404.png 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">This is also a good way of understanding if you\u2019re solving the right problems. We found that having users with a wide range of abilities as part of our user research helped to inform what had to be done and avoid bigger problems down the track.<\/p>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">Solve for one, extend to many<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">By including people with disabilities at the beginning of our creative processes, we can build products that can benefit everyone. This is what we call \u201c<a class=\"link link--blue fontWeight-4\"href=\"https:\/\/www.youtube.com\/watch?v=6Yf3iukx3tQ\">The Curb Cut Effect<\/a>\u201d.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">A good explanation of this effect is one of <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/www.microsoft.com\/design\/inclusive\/\">Microsoft\u2019s Inclusive Design principles<\/a> \u2014 \u201cSolve for one, extend to many\u201d. It defends the idea that if we remove usability barriers and aim to make products accessible for people with permanent disabilities, it\u2019s likely these same products will be able to be used by those with temporary and situational disabilities.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-20352\" src=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2020\/06\/0_HwG-nXv3AES-chvv.png\" alt=\"Making the case for accessibility at Trade Me Fingerworks \" width=\"570\" height=\"340\" \/><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><em>One of my favourite examples of this principle is Fingerworks. It was created by Wayne Westerman, who had carpal tunnel syndrome, and was a way of interacting with a computer that requires no force in the hand. The technology was later sold to Apple and helped them create the first generation of iPhones.<\/em><\/p>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">Accessibility drives innovation<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Inclusive design offers an opportunity for any business to respond to customer needs in innovative ways and gain a competitive advantage.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">When we start projects by considering the needs of excluded communities, we\u2019re presented with constraints that need to be overcome, and these can spark discussions around innovative ways of solving a problem. Addressing these constraints early on also prevents the high costs of retrofitting inclusion into your product.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">One way of adding new perspectives to problem solving is to have a diverse team involved in your discovery process. Present your developers, testers and product managers with inclusive design methodologies to guide their thinking.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-20353\" src=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2020\/06\/0_ipNMwrV8qCCfe331.png\" alt=\"Making the case for accessibility at Trade Me Blackmirror\" width=\"1400\" height=\"1068\" srcset=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2020\/06\/0_ipNMwrV8qCCfe331.png 1400w, https:\/\/marvelapp.com\/wp-content\/uploads\/2020\/06\/0_ipNMwrV8qCCfe331-600x458.png 600w, https:\/\/marvelapp.com\/wp-content\/uploads\/2020\/06\/0_ipNMwrV8qCCfe331-768x586.png 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><em>A good exercise for the discovery process is the \u201cBlack Mirror brainstorm*\u201d by Joshua Maudlin. Think about all the things that could go wrong in the interaction you\u2019re creating. Who are you excluding?<\/em><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">When people with different backgrounds and needs come together to work on a solution for a problem, biases and new kinds of expertise are combined. By applying new lenses to the same processes, we can include different mental models and create more inclusive and innovative products.<\/p>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">What\u2019s next?<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">At Trade Me, the more people start including accessibility in their thinking, the more we\u2019re able to tackle many sides of a problem at once.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Together with Access Advisors, we\u2019re in the process of organising a series of usability testing sessions with people who have a wide range of abilities. We\u2019re hoping this will become a regular occurrence, and that we can also include a more representative number of people with disabilities into all of our usability testing.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">There\u2019s still a lot to be done as we work towards a more inclusive Trade Me, and there\u2019s definitely a lot to learn. By shifting our lens from creating a product to creating human interactions, we\u2019ll be able to understand how we interact with each other and with the world around us. This is how we begin to break the <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/mitpress.mit.edu\/read\/cycle-exclusion\">cycle of exclusion<\/a>.<\/p>\n<blockquote class=\"pageWrap pageWrap--s position-relative marginTopBottom-l breakPointM-marginTopBottom-xl\"><div class=\"blog-quote-before position-absolute bg-marvel\"><\/div><div class=\"tweet-quote blog-quote-after position-absolute bg-marvel cursor-pointer transitionDuration-l transitionProperty-all transitionTimingFunction-cv-easeOutCircular scaleUp--hover zi-weak\"><svg class=\"fill-white opacity-0 pointerEvents-none position-absolute pinCenter transitionProperty-all transitionTimingFunction-easeInOut\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"20\" viewBox=\"0 0 24 20\"><path d=\"M24,2.37a9.64,9.64,0,0,1-2.83.79A5,5,0,0,0,23.34.37a9.72,9.72,0,0,1-3.13,1.23A4.86,4.86,0,0,0,16.62,0a5,5,0,0,0-4.8,6.2A13.87,13.87,0,0,1,1.67.92,5.13,5.13,0,0,0,3.19,7.67,4.81,4.81,0,0,1,1,7a5,5,0,0,0,3.95,5,4.82,4.82,0,0,1-2.22.09,4.94,4.94,0,0,0,4.6,3.51A9.72,9.72,0,0,1,0,17.73,13.69,13.69,0,0,0,7.55,20c9.14,0,14.31-7.92,14-15A10.17,10.17,0,0,0,24,2.37Z\"\/><\/svg><\/div><p class=\"blog-quote position-relative textAlign-center c-marvel\"><span class=\"blog-quote-text transitionDuration-l transitionProperty-all transitionTimingFunction-easeInOut\">\"By shifting our lens from creating a product to creating human interactions, we\u2019ll be able to understand how we interact with each other and with the world around us.\"<\/p><\/span><\/blockquote>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">We all gain abilities throughout the course of our lives, and those abilities are constantly changing. We\u2019re all disabled in many contexts and circumstances.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">More and more, we\u2019ve been able to change our mindset from \u2018accessibility as a feature\u2019, to \u2018this is the way we do things at Trade Me\u2019. A future where we offer multiple ways for all Kiwis to use and enjoy our products and services is something we really look forward to. Accessibility is all about people \u2014 and so is Trade Me.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"style=\"text-align: center;\">. . .<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">*We decided to preserve the original name of the exercise, but we acknowledge the term \u201cbrainstorm\u201d is offensive for some people. If you\u2019re interested in understanding this better, the Epilepsy society shared some <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/www.epilepsysociety.org.uk\/epilepsy-terminology-facebook#.XszEuRMzbu0\">important research on terminology<\/a>.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"style=\"text-align: center;\">. . .<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Many thanks to Maz Hermon, Zsuzsa Vadasz, Madeleine Diver, Mark Huser, Denny Ford and Rachel Radford.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Originally posted on <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/medium.com\/default-to-open\/making-the-case-for-accessibility-at-trade-me-ce8a4bbec86b\">Maria's Medium<\/a> page.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tips and resources to empower you and your peers to start making the case for accessibility in your own workplaces.<\/p>\n","protected":false},"author":329,"featured_media":20354,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[495],"tags":[],"class_list":["post-20343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accessiblity"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"Making the case for accessibility is the most challenging part of the process. 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