Whether that\u2019s on a big screen in a meeting room or remote via Zoom or Hangouts, it\u2019s a brilliant way to communicate ideas, get rapid sign-off and move projects forward.<\/p>\n
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![\"pitch-present-ideas-using-prototypes\"](\"https:\/\/marvelapp.com\/wp-content\/uploads\/2020\/04\/Stats.jpg\")
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\n\t\t<\/div>\n\nKnowing your audience, delivering on a clear mission and customer problem, all while backed up with an interactive prototype can help bring your stakeholders onboard and achieve your goals.<\/p>\n
Whether you\u2019re trying to get alignment, approval or even funding, we\u2019ve put together some guidance on how you can present your ideas effectively using Marvel.<\/p>\n
Be relevant to your audience<\/h2>\n
Keep in mind the roles and background of who you\u2019re going to be presenting to. You wouldn\u2019t discuss the fonts used with a client or the financials of a product launch with a designer.<\/p>\n
Whether it be a client, an investor, a designer or a marketer, providing the relevant content for your audience will ensure you maintain their engagement and achieve the goals you\u2019re after.<\/p>\n
Start by asking yourself what\u2019s their level of knowledge on your subject, how will you be working with them and what are their expectations? Taking the time to think through this beforehand will save time having to follow up afterward.<\/p>\n
Start with a clear mission<\/h2>\n
Your mission should be your dream state, the long-term goal that you\u2019re striving for and defines what you\u2019re achieving for your customers.<\/p>\n
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![\"pitch-present-ideas-using-prototypes-stakeholders\"](\"https:\/\/marvelapp.com\/wp-content\/uploads\/2020\/04\/image02a@2x.jpg\")
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\n\t\t<\/div>\n\nHere\u2019s some example of other companies\u2019 mission statements<\/p>\n
- \n
- Citymapper:<\/strong> Make cities easier to use<\/li>\n
- Monzo:<\/strong> We\u2019re here to make money work for everyone<\/li>\n
- Intercom:<\/strong> Make internet business personal<\/li>\n
- The best mission statements are concise like an elevator pitch but aren\u2019t set it stone. So although you shouldn\u2019t change it frequently, you can revise in the future to be clearer. But don\u2019t forget about it once it\u2019s written. Everyone in your team and company should know and understand the mission that they\u2019re working towards.
\nBreak down the problem you\u2019re solving<\/h2>\n
You should be solving a customer problem that relates to your mission. Not only will it help align your team on what you\u2019re creating but it will provide valuable context during your presentation on the value to your idea.<\/p>\n
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![\"pitch-present-ideas-using-prototypes-clients\"](\"https:\/\/marvelapp.com\/wp-content\/uploads\/2020\/04\/image-05-a@2x.jpg\")
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\n\t\t<\/div>\n\nSpeaking to customers will help you build empathy towards the problem. Chat to those with different backgrounds, roles, using different tools, and start to understand the problems your product can solve.<\/p>\n
Here\u2019s how to position the problem during your presentation:<\/p>\n
- \n
- Describe the customer\u2019s current situation and the problem from their perspective.<\/li>\n
- Explain the impact this had to the customer. Is there a financial burden or time lost?<\/li>\n
- Back this up with any evidence including research studies and customer quotes.<\/li>\n
- Describe your solution and the benefits to your end-user.<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n
Let your prototype do the talking<\/h2>\n
Demonstrate how you\u2019re solving your customer problem by incorporating prototypes into your presentation. No need to invest in development and you\u2019ll be able to collect valuable feedback at an early stage. With Marvel, you can quickly turn paper sketches into a prototype or sync your Sketch designs and add interactions and transitions for higher fidelity.<\/p>\n
Once you\u2019ve shared your prototype, put your audience in your customer\u2019s shoes and let them interact with it on their phone or laptop. This will keep them engaged and encourage discussion.<\/p>\n
Let\u2019s see how you can do this in Marvel.<\/p>\n
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- Create a project<\/a> and select the device type<\/li>\n
- Either sync your images from Sketch<\/a> or select \u2018Add Images\u2019 and upload from your computer<\/li>\n
- Hover over an image and select \u2018Prototype\u2019<\/li>\n
- Click to drag anywhere on the image to add hotspots, transitions and gestures<\/li>\n
- When you\u2019re ready, hit the play button or \u2018Share\u2019 in the top right to share via message, email or the URL<\/li>\n<\/ol>\n
Get an overview of the user journey<\/h2>\n
After your stakeholders have played around with your prototype, this may have encouraged questions around the UX flow of your app.<\/p>\n
Userflows<\/a> turns your Marvel prototypes into interactive user journeys that give you a birds-eye view of how users will move from screen to screen, helping you tell a better story to developers, stakeholders and clients.<\/p>\n
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![\"pitch-present-ideas-using-prototypes-clients-stakeholders](\"https:\/\/marvelapp.com\/wp-content\/uploads\/2020\/04\/Userflow_PH_2.png\")
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\n\t\t<\/div>\n\nPaste the share link of your Marvel prototype here to generate your user flow.<\/a><\/p>\n
Capture feedback on your prototype<\/h2>\n
Throughout your presentation, you\u2019ll be receiving feedback and comments from your stakeholders. Capture them directly within Marvel through annotations on your designs so your team can follow up with changes needed as quickly as possible.<\/p>\n
Once comments have been left on your prototype, you can treat them like tasks. Each comment can be resolved as you solve feedback!<\/p>\n
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![\"pitch-present-ideas-using-prototypes-clients-stakeholders\"](\"https:\/\/marvelapp.com\/wp-content\/uploads\/2020\/04\/image-01-b@2x.jpg\")
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\n\t\t<\/div>\n\nAs you\u2019re playing your prototype:<\/p>\n
- \n
- Select \u2018No comments\u2019 on the bottom right of the screen to open the comments panel.<\/li>\n
- Select \u2018Click to add an annotation\u2019.<\/li>\n
- Choose the area where you\u2019d like to drop your annotation and add your comment<\/li>\n
- Add the comment as private to only those in your workspace by selecting \u2018Public\u2019 under the send button and changing to \u2018Private\u2019<\/li>\n<\/ol>\n
Get started today and create your first prototype<\/a> and share your updates with us on Twitter<\/a>.<\/p>\n
Further reading:<\/h3>\n
- \n
- Get Any UX Job With A Stellar Portfolio Presentation<\/a><\/li>\n
- UX Design Deliverables<\/a><\/li>\n
- UX Facilitation Methods<\/a><\/li>\n
- How to Run Your First Design Thinking Workshop Using Marvel<\/a><\/li>\n
- The Ultimate Guide to Prototyping<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
Learn how to craft a compelling message around your idea to your current stakeholders or new clients<\/p>\n","protected":false},"author":282,"featured_media":19784,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[429],"tags":[],"class_list":["post-19767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-tips-and-tricks"],"acf":[],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\n\n\n\n\t\n
- UX Design Deliverables<\/a><\/li>\n
- Get Any UX Job With A Stellar Portfolio Presentation<\/a><\/li>\n
- \n\t\t\t\t
- Either sync your images from Sketch<\/a> or select \u2018Add Images\u2019 and upload from your computer<\/li>\n
- Create a project<\/a> and select the device type<\/li>\n
- Monzo:<\/strong> We\u2019re here to make money work for everyone<\/li>\n
- Citymapper:<\/strong> Make cities easier to use<\/li>\n
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