{"id":1819,"date":"2016-05-19T10:50:25","date_gmt":"2016-05-19T09:50:25","guid":{"rendered":"https:\/\/marvel7077.wpengine.com\/?p=1819"},"modified":"2020-08-14T12:13:22","modified_gmt":"2020-08-14T11:13:22","slug":"spotlight-animade","status":"publish","type":"post","link":"https:\/\/marvelapp.com\/blog\/spotlight-animade\/","title":{"rendered":"Spotlight &#8211; Animade"},"content":{"rendered":"<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><em>Somewhere in a quiet street of East London, <a class=\"link link--blue fontWeight-4\"href=\"http:\/\/animade.tv\/\">Animade<\/a>, an animation studio, is digitally crafting stories and rendering reality, one frame at a time. <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/twitter.com\/moreguppy\">Mike Guppy<\/a>, its Senior Designer, talks to me about the power of video.<\/em><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">\u201cAnimade is a forward-thinking animation studio. We make everything from TV ads to social campaigns to video games\u2014all with lashings of character!\u201d There are currently 16 people, including producers, animators, illustrators, designers and developers. \"Everyone gets a chance to throw their hat in\", says Mike, \"We often work on projects that bring our different skills together\u2014like animated web-toys\u2014which is always fun.\u201d<\/p>\n<div id='gallery-1' class='gallery galleryid-1819 gallery-columns-3 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"300\" src=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/05\/dribble-400x300-logo02_v02.gif\" class=\"attachment-full size-full\" alt=\"\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/05\/lixil_600x800_dribbble.gif\" class=\"attachment-full size-full\" alt=\"\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"300\" src=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/05\/flicker.gif\" class=\"attachment-full size-full\" alt=\"Animade animations\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">The studio itself is like a liveable playhouse. There\u2019s a game area hidden away in a corner, a ping-pong table near the kitchen, and lots of toys including plastic pistols from the project <a class=\"link link--blue fontWeight-4\"href=\"http:\/\/animade.tv\/work\/ready-steady-bang\">Ready Steady Bang<\/a>. It also seems that everyone is a plant enthusiast judging by the abundance of them everywhere: on tables, by the window sills, and hung way up high. \u201cWe have a fantastic studio culture that balances work and play, and one that is constantly engaged with the creative community. We run ongoing studio projects like our blogs <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/hoverstat.es\">Hover States<\/a>\u00a0and <a class=\"link link--blue fontWeight-4\"href=\"http:\/\/alpha-channel.tv\/\">Alpha Channel<\/a>, which is an opportunity for us all to check out the inspiring things other people are making and to reflect on our own work. We are also launching a new talks series called <a class=\"link link--blue fontWeight-4\"href=\"http:\/\/animade.tv\/notes\/introducing-sauce\">Sauce<\/a>\u00a0which is really exciting.\u201d<\/p>\n<div id='gallery-2' class='gallery galleryid-1819 gallery-columns-1 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"4920\" height=\"3280\" src=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/05\/IMG_87971.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/05\/IMG_87971.jpg 4920w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/05\/IMG_87971-600x400.jpg 600w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/05\/IMG_87971-768x512.jpg 768w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/05\/IMG_87971-1500x1000.jpg 1500w\" sizes=\"auto, (max-width: 4920px) 100vw, 4920px\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">The imagination is an infinite place, full of magic and marvellous worlds. Animation gives life to the seemingly impossible and is a great example of what technology can accomplish. \u201cI love projects that provide us with creative autonomy. It leaves you free to experiment and try new techniques and processes.\u201d This type of freedom allows Animade to push boundaries and take people to higher dimensions. Characters like the comical <a class=\"link link--blue fontWeight-4\"href=\"http:\/\/animade.tv\/work\/new-york-city-marathon-campaign\">Airbnb marathon runner<\/a>\u00a0are compelling because of their oddness, but also their humanity.<\/p>\n<blockquote class=\"pageWrap pageWrap--s position-relative marginTopBottom-l breakPointM-marginTopBottom-xl\"><div class=\"blog-quote-before position-absolute bg-marvel\"><\/div><div class=\"tweet-quote blog-quote-after position-absolute bg-marvel cursor-pointer transitionDuration-l transitionProperty-all transitionTimingFunction-cv-easeOutCircular scaleUp--hover zi-weak\"><svg class=\"fill-white opacity-0 pointerEvents-none position-absolute pinCenter transitionProperty-all transitionTimingFunction-easeInOut\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"20\" viewBox=\"0 0 24 20\"><path d=\"M24,2.37a9.64,9.64,0,0,1-2.83.79A5,5,0,0,0,23.34.37a9.72,9.72,0,0,1-3.13,1.23A4.86,4.86,0,0,0,16.62,0a5,5,0,0,0-4.8,6.2A13.87,13.87,0,0,1,1.67.92,5.13,5.13,0,0,0,3.19,7.67,4.81,4.81,0,0,1,1,7a5,5,0,0,0,3.95,5,4.82,4.82,0,0,1-2.22.09,4.94,4.94,0,0,0,4.6,3.51A9.72,9.72,0,0,1,0,17.73,13.69,13.69,0,0,0,7.55,20c9.14,0,14.31-7.92,14-15A10.17,10.17,0,0,0,24,2.37Z\"\/><\/svg><\/div><p class=\"blog-quote position-relative textAlign-center c-marvel\"><span class=\"blog-quote-text transitionDuration-l transitionProperty-all transitionTimingFunction-easeInOut\">...it's a company bonded without bounds, unified by the love for making things come to life.<\/p><\/span><\/blockquote>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">John Lasseter, of Disney and Pixar, once said that \u201cno amount of great animation will save a bad story.\u201d How things look on screen is not enough to deliver something meaningful to people. We need characters with their own lives and narrative. Animators are storytellers, and storytellers need storyboards. Apropos of this, the folks behind Animade created \u2018<a class=\"link link--blue fontWeight-4\"href=\"https:\/\/boords.com\/\">Boords<\/a>\u2019 to scratch their own itch. The product is so popular that within the first few days 1,500 people subscribed to its newsletter. \u201cAs an animation studio, we produce a ton of storyboards, which can be a very time-consuming thing. So we set about trying to make a web app that lets you quickly and easily create storyboards. After sharing this with a few of our peers, it became obvious that there was a huge demand for this kind of app. So we began developing Boords, which is currently an invite-only beta, but will soon be available to all!\u201d<\/p>\n<blockquote class=\"pageWrap pageWrap--s position-relative marginTopBottom-l breakPointM-marginTopBottom-xl\"><div class=\"blog-quote-before position-absolute bg-marvel\"><\/div><div class=\"tweet-quote blog-quote-after position-absolute bg-marvel cursor-pointer transitionDuration-l transitionProperty-all transitionTimingFunction-cv-easeOutCircular scaleUp--hover zi-weak\"><svg class=\"fill-white opacity-0 pointerEvents-none position-absolute pinCenter transitionProperty-all transitionTimingFunction-easeInOut\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"20\" viewBox=\"0 0 24 20\"><path d=\"M24,2.37a9.64,9.64,0,0,1-2.83.79A5,5,0,0,0,23.34.37a9.72,9.72,0,0,1-3.13,1.23A4.86,4.86,0,0,0,16.62,0a5,5,0,0,0-4.8,6.2A13.87,13.87,0,0,1,1.67.92,5.13,5.13,0,0,0,3.19,7.67,4.81,4.81,0,0,1,1,7a5,5,0,0,0,3.95,5,4.82,4.82,0,0,1-2.22.09,4.94,4.94,0,0,0,4.6,3.51A9.72,9.72,0,0,1,0,17.73,13.69,13.69,0,0,0,7.55,20c9.14,0,14.31-7.92,14-15A10.17,10.17,0,0,0,24,2.37Z\"\/><\/svg><\/div><p class=\"blog-quote position-relative textAlign-center c-marvel\"><span class=\"blog-quote-text transitionDuration-l transitionProperty-all transitionTimingFunction-easeInOut\">In animation, technology is merely a means towards the goal of a great story<\/p><\/span><\/blockquote>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">In animation, technology is merely a means towards the goal of a great story. Boords is a fine example of experimenting with technology to make the process of storytelling better. With its tagline \u201cstoryboarding made simple,\u201d Boords makes adding, removing, replacing and re-ordering content super easy, which you can then share with workmates or send to clients.<\/p>\n<div id='gallery-3' class='gallery galleryid-1819 gallery-columns-4 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"300\" src=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/05\/film02.gif\" class=\"attachment-full size-full\" alt=\"\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"300\" src=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/05\/film04.gif\" class=\"attachment-full size-full\" alt=\"\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"300\" src=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/05\/dribbblegif_facebook.gif\" class=\"attachment-full size-full\" alt=\"\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"300\" src=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/05\/trainsqueezedribbble_400x300-1.gif\" class=\"attachment-full size-full\" alt=\"\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Animade demonstrates that in animation, there\u2019s no such thing as boring. For example, for its client <a class=\"link link--blue fontWeight-4\"href=\"http:\/\/animade.tv\/work\/ten-golden-rules-and-seven-deadly-sins\">Aberdeen Asset Management<\/a>, it managed to turn \u201cdry investment advice into something fun that got more than a million views on the client\u2019s website alone.\u201d It\u2019s probably Animade\u2019s ability to turn the boring into fun that allows them more enjoyable future projects too. Without disclosing too much information, the current one is simply a \u201cparty-themed web-game.\u201d I\u2019ve been told to keep my eyes peeled because \u201cit\u2019s always fun to see what happens when animators and developers get together.\u201d<\/p>\n<div id='gallery-4' class='gallery galleryid-1819 gallery-columns-1 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"7360\" height=\"4912\" src=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/05\/DSC_40551.jpg\" class=\"attachment-full size-full\" alt=\"Animade\" srcset=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/05\/DSC_40551.jpg 7360w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/05\/DSC_40551-600x400.jpg 600w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/05\/DSC_40551-768x513.jpg 768w, https:\/\/marvelapp.com\/wp-content\/uploads\/2016\/05\/DSC_40551-1500x1001.jpg 1500w\" sizes=\"auto, (max-width: 7360px) 100vw, 7360px\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Animade started out as a company called Chambers Judd, founded by James Chambers and Thomas Judd. But soon after, the studio wanted to establish its visual identity and clarify what it does and can achieve. Marvel was used extensively for the <a class=\"link link--blue fontWeight-4\"href=\"http:\/\/animade.tv\/notes\/rebranding-animade\">re-design<\/a>\u00a0of animade.tv. Mike himself uses Marvel for creating clickable wireframes and designs for websites. \u201cIt is a great way for understanding the user journey. Being able to embed Vimeo videos directly into the prototypes was a great feature.\u201d<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">The brand feels more like a declaration now, more sure of itself, as if to say it\u2019s finally arrived at where it wants to be. The logo, a bold infinity-loop, signals to us that it's a company bonded without bounds, unified by the love for making things come to life.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Somewhere in a quiet street of East London, Animade, an animation studio, is digitally crafting stories and rendering reality, one frame at a time. Mike Guppy, its Senior Designer, talks to me about the power of video. \u201cAnimade is a forward-thinking animation studio. We make everything from TV ads to social campaigns to video games\u2014all with lashings of character!\u201d There&#8230; <a class=\"link link--blue fontWeight-4\" href=\"https:\/\/marvelapp.com\/blog\/spotlight-animade\/\">Read More &#65515;<\/a><\/p>\n","protected":false},"author":7,"featured_media":1900,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-the-spotlight"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marvelapp.com\/blog\/spotlight-animade\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spotlight - Animade | Marvel Blog\" \/>\n<meta property=\"og:description\" content=\"Somewhere in a quiet street of East London, Animade, an animation studio, is digitally crafting stories and rendering reality, one frame at a time. Mike Guppy, its Senior Designer, talks to me about the power of video. \u201cAnimade is a forward-thinking animation studio. We make everything from TV ads to social campaigns to video games\u2014all with lashings of character!\u201d There... 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