{"id":17951,"date":"2019-07-26T11:00:43","date_gmt":"2019-07-26T10:00:43","guid":{"rendered":"https:\/\/marvel7077.wpengine.com\/?p=17951"},"modified":"2022-03-25T08:13:27","modified_gmt":"2022-03-25T08:13:27","slug":"importance-user-testing","status":"publish","type":"post","link":"https:\/\/marvelapp.com\/blog\/importance-user-testing\/","title":{"rendered":"Every business should understand the importance of user testing"},"content":{"rendered":"<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><script type=\"application\/ld+json\"> {\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"WebPage\",\n  \"headline\": \"\n            The Importance of User Testing: What Every Business Should Know - Marvel Blog        \",\n  \"about\": [\n    {\"@type\": \"Thing\",\"name\": \"user\",\"sameAs\": \"https:\/\/en.<span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span>wikipedia.org\/wiki\/User_(computing)\"}, \n    {\"@type\": \"Thing\",\"name\": \"testing\",\"sameAs\": \"https:\/\/en.wikipedia.org\/wiki\/Test_method\"}, \n    {\"@type\": \"Thing\",\"name\": \"business\",\"sameAs\": \"https:\/\/en.wikipedia.org\/wiki\/Business\"}\n  ],\n  \"mentions\": [\n    {\"@type\": \"Thing\",\"name\": \"Learn\",\"sameAs\": \"https:\/\/en.wikipedia.org\/wiki\/Learning\"}, \n    {\"@type\": \"Thing\",\"name\": \"article\",\"sameAs\": \"https:\/\/en.wikipedia.org\/wiki\/Article_(publishing)\"}, \n    {\"@type\": \"Thing\",\"name\": \"ROI\",\"sameAs\": \"https:\/\/en.wikipedia.org\/wiki\/Return_on_marketing_investment\"}, \n    {\"@type\": \"Thing\",\"name\": \"benefits\",\"sameAs\": \"https:\/\/en.wikipedia.org\/wiki\/Insurance\"}\n  ]\n}\n<\/script><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">There is one stage in the design process that get\u2019s a bad rep. It often gets de-prioritised or skipped due to time, budget or resource constraints. Excuses are made, and usability testing falls to the bottom of the list. However, skipping this stage can result in money and time being wasted. This article will explore the importance of user testing is and the huge benefits that can be reaped from it.<\/p>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">What is Usability Testing?<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/ballparkhq.com\/?utm_campaign=Ballpark%20SEO&utm_source=marvelblog\">Usability testing<\/a>, or user testing, is the stage in the design process which enables you to evaluate your product or service with real users and enables you to create human-centric products.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Through this process, you can really explore and analyse your target audience\u2019s behaviour when interacting with your product. You\u2019ll <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/ballparkhq.com\/?utm_campaign=Ballpark%20SEO&utm_source=marvelblog\">test prototypes<\/a> of specific flows or features with a number of users, set tasks for them, then record and analyse the results - which can then direct the iterations that need to be made to improve your product.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">When Julie Zhou, Product Design VP at Facebook is asked \u2018When you design a solution, what pops into your head?\u2019 she answers:<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><span class=\"long-quote\">\u201cThat we considered and explored. That we peered ahead into the stress test of the real world, when some harried young woman minding her own business encounters our work. She\u2019s not thinking of us, she\u2019s thinking of what she has to do that night \u2014 an e-mail to write to her professor, a midterm to cram for, laundry to do in preparation for that party on Saturday. And we were prepared for her. We left no detail unexamined.\u201d<\/span><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">It\u2019s a great chance to get to know your users. Learn who they are, what they want and why they need this product. How do they need it to function? How will it fit in to their day to day lives? Our <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvelapp.com\/workshops\">Design Thinking Workshop Kit<\/a> can help you kick off these steps.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvelapp.com\/workshops\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20568 size-full\" src=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2020\/07\/92.png\" alt=\"How to run a remote design thinking workshop\" width=\"1600\" height=\"700\" srcset=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2020\/07\/92.png 1600w, https:\/\/marvelapp.com\/wp-content\/uploads\/2020\/07\/92-600x263.png 600w, https:\/\/marvelapp.com\/wp-content\/uploads\/2020\/07\/92-1500x656.png 1500w, https:\/\/marvelapp.com\/wp-content\/uploads\/2020\/07\/92-768x336.png 768w, https:\/\/marvelapp.com\/wp-content\/uploads\/2020\/07\/92-1536x672.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><\/p>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">Isn\u2019t A\/B testing enough?<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Let's say you're launching a new pricing page for your website. You've done the design research in how to put it together, you make a couple of versions and A\/B test. Version A out performs B by 40%. You go live.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Now, it's all good and well A\/B testing your work - but if A outperforms B, that doesn't show HOW effective A is - just that it's better than B.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">The best way to find out how effective the solution is that you've designed is through testing with real users, who can demonstrate real flows, challenges and thought patterns when using your product.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Carrying out user tests gains you this invaluable feedback which saves you the guess work of why your solution didn't work, and starting from scratch again.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><span class=\"long-quote\">\u201cYou could be spending time and money developing features that are broken, rather than doing early-stage testing to identify flaws and revise your design before such revisions are overly costly.\u201d - <a class=\"link link--blue fontWeight-4\"href=\"http:\/\/www.mmcwatters.com\/\">Michael McWatters<\/a>, UX Architect, <a class=\"link link--blue fontWeight-4\"href=\"http:\/\/ted.com\/\">TED.com<\/a>\u00a0<\/span><\/p>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">The importance of user testing your products<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">User Testing means you can target the real problem right away, so your team don\u2019t spend time \u2018fixing\u2019 the wrong thing - so your time and money is invested in the right problem.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Usertesting.com says, \u201c10 years of research shows that companies who put human-centered design methods at the core of their growth strategy see a <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/hbr.org\/2014\/04\/design-can-drive-exceptional-returns-for-shareholders\">228% higher ROI than the S&amp;P 500<\/a>.\u201d<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">More advantages include:<\/p>\n<ul class=\"pageWrap pageWrap--s list list--unordered marginBottom-l lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">\n<li><strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Improved conversion rates<\/strong>: By observing users and uncovering where and why they don\u2019t convert - unlike A\/B testing you can see why your users do what they do.<\/li>\n<li><strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Save money<\/strong>: for example, fixing an issue after development is up to 100 times more expensive than it would have been before with an estimate of <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/www.usability.gov\/what-and-why\/benefits-of-ucd.html\">50% of engineering time<\/a> spent reworking.<\/li>\n<li><strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Improved NPS score<\/strong>: with facing the problems your users are having head on, you\u2019ll work on the right problems and as a result improve the experience and therefore make it a happier experience<\/li>\n<li><strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Reduced Support Requests<\/strong>: Happier customers means less support needs - they\u2019ll have less of the same questions being asked again and again and again<\/li>\n<li><strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Remove bias<\/strong>: Testing work on your colleagues or friends isn\u2019t as effective as testing with users as your colleague\u2019s feedback may be influenced by other factors - the only way we can grow is from hearing all the feedback, positive and negative.<\/li>\n<\/ul>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">It\u2019s something you should carry out as early in the project cycle as you can, and as often throughout. The great thing is that usability testing is evolving with technology and doesn\u2019t have to be expensive or as time consuming as it\u2019s perceived to be.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Being in the room with a user can manipulate and negatively impact the way they carry out the test, so the arrival of unmoderated user testing is an exciting concept. It allows users to carry out the test in a familiar and natural environment, leaving them to interact with the interface themselves.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">As a design platform, it's our mission to enable you to build products your users will love in the most simple and intuitive way. See how we\u2019re tackling User Testing with <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/ballparkhq.com\/?utm_campaign=Ballpark%20SEO&amp;utm_source=marvelblog\" title=\"Ballpark\">Ballpark<\/a>.<\/p>\n<h3 class=\"pageWrap pageWrap--s marginTop-l marginBottom-m c-black lineHeight-xl fontSize-xl fontWeight-5\">Further reading:<\/h3>\n<ul class=\"pageWrap pageWrap--s list list--unordered marginBottom-l lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">\n<li><a class=\"link link--blue fontWeight-4\"class=\"LinkSuggestion__Link-sc-1mdih4x-2 dcwLhi\" href=\"https:\/\/marvelapp.com\/blog\/remote-usability-testing-tools\/\" target=\"_blank\" rel=\"noopener noreferrer\">What To Look for in Remote Usability Testing Tools<\/a><\/li>\n<li><a class=\"link link--blue fontWeight-4\"class=\"LinkSuggestion__Link-sc-1mdih4x-2 dcwLhi\" href=\"https:\/\/marvelapp.com\/blog\/how-to-test-ux-design-early-process\/\" target=\"_blank\" rel=\"noopener noreferrer\">How To Test UX Design Early On In Your Process<\/a><\/li>\n<li><a class=\"link link--blue fontWeight-4\"class=\"LinkSuggestion__Link-sc-1mdih4x-2 dcwLhi\" href=\"https:\/\/marvelapp.com\/blog\/10-simple-tips-to-improve-user-testing\/\" target=\"_blank\" rel=\"noopener noreferrer\">10 Simple Tips to Improve User Testing<span class=\"A11yNotice-u1v0gg-0 dWDZbM\">(Opens in a new browser tab)<\/span><\/a><\/li>\n<li><a class=\"link link--blue fontWeight-4\"class=\"LinkSuggestion__Link-sc-1mdih4x-2 dcwLhi\" href=\"https:\/\/marvelapp.com\/blog\/automate-user-testing-process\/\" target=\"_blank\" rel=\"noopener noreferrer\">How To Automate Your User Testing Process<\/a><\/li>\n<li><a class=\"link link--blue fontWeight-4\"class=\"LinkSuggestion__Link-sc-1mdih4x-2 dcwLhi\" href=\"https:\/\/marvelapp.com\/blog\/prototyping-101-ultimate-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Ultimate Guide to Prototyping<\/a><\/li>\n<\/ul>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Don\u2019t skip this process, when it could save you time, money and improve your conversion rates in the long run<\/p>\n","protected":false},"author":12,"featured_media":17238,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[378],"tags":[],"class_list":["post-17951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"Learn more about the importance of user testing in this article which covers the impact of user testing on ROI and business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marvelapp.com\/blog\/importance-user-testing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Importance of User Testing: What Every Business Should Know\" \/>\n<meta property=\"og:description\" content=\"Learn more about the importance of user testing in this article which covers the impact of user testing on ROI and business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marvelapp.com\/blog\/importance-user-testing\/\" \/>\n<meta property=\"og:site_name\" content=\"Marvel Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/marvelapp\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-26T10:00:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-25T08:13:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2019\/03\/Usertesssst.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marvelapp\" \/>\n<meta name=\"twitter:site\" content=\"@marvelapp\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"4 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/marvelapp.com\/blog\/#organization\",\"name\":\"Marvel\",\"url\":\"https:\/\/marvelapp.com\/blog\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/marvelapp\",\"https:\/\/www.instagram.com\/marvelapp\/\",\"https:\/\/www.linkedin.com\/company\/marvel-app\/\",\"https:\/\/twitter.com\/marvelapp\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/marvelapp.com\/blog\/#logo\",\"inLanguage\":\"en-GB\",\"url\":\"https:\/\/marvelapp.com\/wp-content\/uploads\/2018\/06\/Logo-Light.png\",\"width\":1605,\"height\":1130,\"caption\":\"Marvel\"},\"image\":{\"@id\":\"https:\/\/marvelapp.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/marvelapp.com\/blog\/#website\",\"url\":\"https:\/\/marvelapp.com\/blog\/\",\"name\":\"Marvel Blog\",\"description\":\"Ideas and words on user experience, design, collaboration and more\",\"publisher\":{\"@id\":\"https:\/\/marvelapp.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/marvelapp.com\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/marvelapp.com\/blog\/importance-user-testing\/#primaryimage\",\"inLanguage\":\"en-GB\",\"url\":\"https:\/\/marvelapp.com\/wp-content\/uploads\/2019\/03\/Usertesssst.png\",\"width\":\"1600\",\"height\":\"700\",\"caption\":\"the importance of user testing\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/marvelapp.com\/blog\/importance-user-testing\/#webpage\",\"url\":\"https:\/\/marvelapp.com\/blog\/importance-user-testing\/\",\"name\":\"The Importance of User Testing: What Every Business Should Know\",\"isPartOf\":{\"@id\":\"https:\/\/marvelapp.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/marvelapp.com\/blog\/importance-user-testing\/#primaryimage\"},\"datePublished\":\"2019-07-26T10:00:43+00:00\",\"dateModified\":\"2022-03-25T08:13:27+00:00\",\"description\":\"Learn more about the importance of user testing in this article which covers the impact of user testing on ROI and business.\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/marvelapp.com\/blog\/importance-user-testing\/\"]}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/marvelapp.com\/blog\/importance-user-testing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/marvelapp.com\/blog\/importance-user-testing\/#webpage\"},\"author\":{\"@id\":\"https:\/\/marvelapp.com\/blog\/#\/schema\/person\/758d288ebafc1477497b98b60f9e49ff\"},\"headline\":\"Every business should understand the importance of user testing\",\"datePublished\":\"2019-07-26T10:00:43+00:00\",\"dateModified\":\"2022-03-25T08:13:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/marvelapp.com\/blog\/importance-user-testing\/#webpage\"},\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/marvelapp.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/marvelapp.com\/blog\/importance-user-testing\/#primaryimage\"},\"articleSection\":\"Research\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/marvelapp.com\/blog\/importance-user-testing\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/marvelapp.com\/blog\/#\/schema\/person\/758d288ebafc1477497b98b60f9e49ff\",\"name\":\"Naomi\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/marvelapp.com\/blog\/#personlogo\",\"inLanguage\":\"en-GB\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c520343b1feb2f69cca53916bf57f5c457b3a2640d405e0f9f20a8f8e8bb7ca7?s=96&d=mm&r=g\",\"caption\":\"Naomi\"},\"description\":\"Writing for Marvel. Writing for fun. Eating everywhere, all the time.\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","_links":{"self":[{"href":"https:\/\/marvelapp.com\/blog\/wp-json\/wp\/v2\/posts\/17951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marvelapp.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marvelapp.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marvelapp.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/marvelapp.com\/blog\/wp-json\/wp\/v2\/comments?post=17951"}],"version-history":[{"count":0,"href":"https:\/\/marvelapp.com\/blog\/wp-json\/wp\/v2\/posts\/17951\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marvelapp.com\/blog\/wp-json\/wp\/v2\/media\/17238"}],"wp:attachment":[{"href":"https:\/\/marvelapp.com\/blog\/wp-json\/wp\/v2\/media?parent=17951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marvelapp.com\/blog\/wp-json\/wp\/v2\/categories?post=17951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marvelapp.com\/blog\/wp-json\/wp\/v2\/tags?post=17951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}