{"id":17765,"date":"2019-05-22T09:30:47","date_gmt":"2019-05-22T08:30:47","guid":{"rendered":"https:\/\/marvel7077.wpengine.com\/?p=17765"},"modified":"2020-08-27T15:51:30","modified_gmt":"2020-08-27T14:51:30","slug":"customer-centric-values-helped-monzo-disrupt-banking","status":"publish","type":"post","link":"https:\/\/marvelapp.com\/blog\/customer-centric-values-helped-monzo-disrupt-banking\/","title":{"rendered":"How Customer-Centric Values Helped Monzo Disrupt Banking"},"content":{"rendered":"<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">Why the time has come for disruptors in the financial industry<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Many factors play into this, but the big ones are changes in <strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">regulation<\/strong> and <strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">technology<\/strong>. Regulation, especially in the UK, has encouraged competition in retail banking for a few years now \u2014 and more changes are on their way in the form of required open banking APIs, for example. <\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">At Monzo, we aim to become the hub for your entire financial life, and being able to show external bank accounts, credit cards and other pieces of the puzzle through open banking makes that all possible.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">As for technology, <strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">smartphones are a trusted and mature platform at this point<\/strong>, and people of all ages are used to mobile paradigms. Maturing interface guidelines on both Android and iOS also let us use native patterns that our customers are already familiar with, making a new kind of banking experience easy to pick up.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">And honestly, the ecosystem that we and our competitors are building helps propel us all forward. The fact that more and more people have used (or know someone who has used) a branchless or mobile-only bank account with a great experience helps us all. <strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Competition helps establish the industry<\/strong>.<\/p>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">Defining what sets Monzo apart<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Our unexpectedly friendly and helpful customer service definitely stands out, as does the usability of our apps. We aim to help all of our customers take control of their financial lives by providing tools so natural and powerful to use, you don't even need to contact customer support for most tasks.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">We also have a track record of bringing truly new types of features to the banking space. Things like in-app budgeting or the gambling block feature are now widely adopted across banks, but we pioneered them by focusing on real customer pain points.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">We're also very transparent about our process and where we're going.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">We want to take our customers on the journey with us, and build trust by being open. We often get asked, \"Aren't you worried that others will copy your features?\". We're not worried, because it's not the individual features that set us apart \u2014 it's how they all work together in one coherent, easy-to-use package with excellent customer service 24\/7 just in case you need help.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><span class=\"long-quote\">\"Last but not least, we genuinely care about our customers and stand on their side. Fancy features are great, but without truly being customer-centric they'd be worthless.\"<\/span><\/p>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">Achieving uniqueness in fin-tech<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">We have a relentless focus on real customer needs. We gather insight through user research, through our close relationship with our community members, through events, customer service, and many other channels. We listen to our customers and openly commit to meeting their needs.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Everyone building the Monzo product is user-focused, not just designers. This requires more effort from us than just building the easiest thing, but it's worth it. We also release early and often, experiment a lot, measure everything, and are ready to throw away ideas that don't work for our customers.<\/p>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">How Marvel helps Monzo<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">We use <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvelapp.com\/enterprise\">Marvel<\/a> regularly for multiple things. It's an excellent tool for getting copy (and even compliance!) feedback about precise parts of a user flow. We tag elements and comment on them, making sure we're all talking about the same thing.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">We also use Marvel prototypes for sharing <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/userflows.marvelapp.com\/\">user flows<\/a> with customer operations, who can then help our users by understanding different phases of the flow themselves. This can be especially valuable when displaying how our transactions to foreign accounts work, for example, as customer operations don't have to make a transaction themselves to see the full user journey.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Prototypes are also great for designers working through a flow as a customer would, seeing one screen at a time. We work in Sketch, and seeing all the artboards of a flow laid out next to each other can be misleading. The customer only sees one screen at once, and if we lose someone on one screen they'll never see the awesome stuff that comes next.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">As designers, we've started embedding Marvel prototypes in proposals for new features, even when ideas are rough. Seeing the journey as a user would really helps everyone understand the vision behind a new feature.<\/p>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">A modernised approach to design<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Our product designers are all embedded in product squads, working in an interdisciplinary manner to solve problems. Each discipline has their own superpower, and for designers it's being able to work through possible futures and literally being able to show a vision.<\/p>\n<blockquote class=\"pageWrap pageWrap--s position-relative marginTopBottom-l breakPointM-marginTopBottom-xl\"><div class=\"blog-quote-before position-absolute bg-marvel\"><\/div><div class=\"tweet-quote blog-quote-after position-absolute bg-marvel cursor-pointer transitionDuration-l transitionProperty-all transitionTimingFunction-cv-easeOutCircular scaleUp--hover zi-weak\"><svg class=\"fill-white opacity-0 pointerEvents-none position-absolute pinCenter transitionProperty-all transitionTimingFunction-easeInOut\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"20\" viewBox=\"0 0 24 20\"><path d=\"M24,2.37a9.64,9.64,0,0,1-2.83.79A5,5,0,0,0,23.34.37a9.72,9.72,0,0,1-3.13,1.23A4.86,4.86,0,0,0,16.62,0a5,5,0,0,0-4.8,6.2A13.87,13.87,0,0,1,1.67.92,5.13,5.13,0,0,0,3.19,7.67,4.81,4.81,0,0,1,1,7a5,5,0,0,0,3.95,5,4.82,4.82,0,0,1-2.22.09,4.94,4.94,0,0,0,4.6,3.51A9.72,9.72,0,0,1,0,17.73,13.69,13.69,0,0,0,7.55,20c9.14,0,14.31-7.92,14-15A10.17,10.17,0,0,0,24,2.37Z\"\/><\/svg><\/div><p class=\"blog-quote position-relative textAlign-center c-marvel\"><span class=\"blog-quote-text transitionDuration-l transitionProperty-all transitionTimingFunction-easeInOut\">\"We believe that design is a tool for imagining possible futures and communicating them with others.\" <\/p><\/span><\/blockquote>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><span class=\"long-quote\">\"We believe in universal design principles and not reinventing the wheel. We also believe in fundamentally understanding the customer problem we're solving, and measuring our work to see if we're hitting the mark. This is where collaboration comes in.\"<\/span><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Designers at Monzo work closely with product, engineering, data, compliance, and many other disciplines to first define a problem properly. They then explore the space, map out solutions and flows and discuss them, collaborating with others to work towards the best possible solution that we can come up with. We then build and release an MVP, measuring it and collecting feedback to see if we're on the right track, and then work on the thing some more. We don't have all the answers internally. <\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">That's why we share our work early and often, and take feedback from each other and our customers to work towards the best possible solution.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why the time has come for disruptors in the financial industry Many factors play into this, but the big ones are changes in regulation and technology. Regulation, especially in the UK, has encouraged competition in retail banking for a few years now \u2014 and more changes are on their way in the form of required open banking APIs, for example&#8230;. <a class=\"link link--blue fontWeight-4\" href=\"https:\/\/marvelapp.com\/blog\/customer-centric-values-helped-monzo-disrupt-banking\/\">Read More &#65515;<\/a><\/p>\n","protected":false},"author":12,"featured_media":17769,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-17765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"Read our interview with Monzo&#039;s Design Director, Vuokko Aro, discussing disruption and customer experience 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