{"id":16749,"date":"2018-12-24T10:44:09","date_gmt":"2018-12-24T10:44:09","guid":{"rendered":"https:\/\/marvel7077.wpengine.com\/?p=16749"},"modified":"2020-09-03T12:46:24","modified_gmt":"2020-09-03T11:46:24","slug":"popular-apps-are-starting-to-look-the-same","status":"publish","type":"post","link":"https:\/\/marvelapp.com\/blog\/popular-apps-are-starting-to-look-the-same\/","title":{"rendered":"Ever Wonder Why The Most Popular Apps Are Starting To Look The Same? It Might Be a Good\u00a0Thing."},"content":{"rendered":"

Header image: Copyright MSTQ,\u00a0Inc.<\/em><\/p>\n

Open Instagram, Airbnb<\/a>, Apple Music, Twitter, Dropbox or Lyft and at first glance it might feel like it\u2019s hard to tell the difference between which app is which: big, bold headlines with rounded sans-serif fonts; minimal black and white interfaces with lots of negative space; little to no color.<\/p>\n

The modern interface style feels so bare-bones. Ironically, many of the most popular apps feel like they\u2019re actually not designed at all<\/a>.<\/p>\n

What happened to the Instagram dark-blue header? Where did the bright pink colors in Lyft\u2019s app go? Did the biggest technology brands forget about their branding<\/a>? Or are they all just sharing the same templates?<\/p>\n

What\u2019s more, there are clear signals that Google is also joining the colorless trend. This year, Google is pushing out a major revamp to its Material Design guidelines, and the announcement came with a preview of a redesigned Gmail.<\/a><\/p>\n

And guess what? It looks exactly like everyone else. Most of its trademark red UI elements have completely vanished (like the red top bar) and we get a lot more white: a white bottom bar, white floating action buttons, white input fields and a white background.<\/p>\n

We all know Silicon Valley has a tendency to steal ideas<\/a> from each other, but for the last decade (at least) design has always been the key to differentiation. This trend in design uniformity seems very counterintuitive.<\/p>\n

\"\"<\/a>

An updated version of Michael Horton\u2019s Complexion Reduction: A New Trend In Mobile\u00a0Design<\/a><\/p><\/div>\n

So what exactly is going on?<\/p>\n

Well, I\u2019d argue that the uniformity in product design is a good thing<\/strong>. And here\u2019s a few reasons why.<\/p>\n

More Focus On Content and\u00a0Outcomes<\/h2>\n

App fatigue is a real thing. Most people have grown tired of bouncing between too many apps or learning how to use a new interface after every new download.<\/p>\n

Close to a quarter of all downloaded apps<\/a> are deleted after just one use. Research shows that most people have just a few apps they use on a regular basis \u2014 apps that save time or money (or both) and make life easier. With uniformity across everyday digital products, designers can put more focus on doing exactly that.<\/p>\n

As Don Norman \u2014 known for coining the term \u201cUX\u201d<\/a> \u2014 said it best, \u201cThe real problem with the interface is that it is an interface. Interfaces get in the way. I don\u2019t want to focus my energies on an interface. I want to focus on the job.\u201d<\/p>\n

More Consistency Means Better Usability<\/h2>\n

When was the last time you tried to buy something online and didn\u2019t immediately scan the top right of your screen to get to your shopping cart? The standardized design conventions of nearly all e-commerce sites mean people don\u2019t need to relearn how to shop at every online store.<\/p>\n

Anything that is a convention on a majority of apps will be burned into most people\u2019s brains and deviation, unfortunately, causes confusion and frustration.<\/p>\n

Take Snapchat, for instance, which released a controversial design update earlier this year. The unconventional design \u2014 which included jumbling features and changing the navigation patterns \u2014 caused user sentiment to drop 73 percent<\/a> almost immediately, and the app\u2019s user count and the share price fell way down.<\/p>\n

Designing something novel is risky, as Snapchat proved, but consistent design (even among competitor apps) can reduce the likelihood of upsetting your users.<\/p>\n

Branding Isn\u2019t Just How It Looks, but How It\u00a0Works<\/h2>\n

Reconciling a user\u2019s needs and intentions with a solution is where great experiences are derived. A differentiated experience<\/em> is intangible and arguably much more valuable to a brand than a differentiated look and feel.<\/p>\n

Granted, style is important, and it can also play a big role in the experience. People are more tolerant and forgiving of a confusing interface when they find it visually appealing.<\/p>\n

But a designer\u2019s energy should be spent on creating the best possible way that someone can complete a task, not finessing color palettes or dramatic animations. Designing something well, something valuable to the end-user, requires a seemingly infinite cycle of testing and iterating designs to get closer to what is useful and usable.<\/p>\n

Barack Obama, Steve Jobs, Mark Zuckerberg; they\u2019re all famous for wearing the same outfits everyday. The reason is what psychologists call decision fatigue<\/em>. They have to make tons of decisions each day with a finite amount of energy, and limiting the minutiae of decisions like what to wear preserves the energy for the real stuff.<\/p>\n

Designers should think about their energy the same way. With interface designs trending towards consolidation, designers can spend less time worrying about what color or how big a button should be and more about why it should be there in the first place.<\/p>\n

Sameness in Interface Design Does Not Stifle Creativity<\/h2>\n

Now, I know what you\u2019re thinking \u2014 and yes, the downside to all of your favorite apps looking the same is that there will be less creativity and innovation. Which, honestly, I think is true.<\/p>\n

But even if every product designer joins the movement for stripped-down interfaces, there\u2019s still plenty of meaningful design work to be done.<\/p>\n

In fact, the truth is, sameness in design is beneficial for the near-term (hopefully I\u2019ve made the case for why), but they have even greater implications for the long-term.<\/p>\n

For one, the rise in augmented reality and artificial intelligence, our interactions with computers will likely become more invisible; screens are shrinking, gestures are becoming more familiar, and we\u2019re talking or chatting with screenless interfaces now more than ever.<\/p>\n

Even on my iPhone, with it\u2019s beautiful screen and interaction design, I usually opt for Siri for tasks like setting reminders, creating calendar events, choosing music, sending messages and checking the weather. I could probably get away with not using the screen all day without compromising any of the utility that my iPhone offers. Or, again, as Norman puts it, I can \u201cget the job done.\u201d<\/p>\n

But yet, there\u2019s so much work to be done for designers to improve Siri\u2019s design. And I\u2019m not the only UX Collective writer that thinks so. K\u00e9vin Eug\u00e8ne <\/a>has an entire article<\/a> about how to redesign the Siri experience.<\/p>\n

That said, there will be even more opportunity to consider engaging the senses (beyond visuals), attention, emotions or perceptions in new, creative ways.<\/p>\n

Limiting what we consider to be a good design to only what we see on a screen is, at a minimum, undermining the possibilities of what we might dream up for the future.<\/p>\n

This article was originally published on Yazin's Medium page<\/a>.\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Header image: Copyright MSTQ,\u00a0Inc. Open Instagram, Airbnb, Apple Music, Twitter, Dropbox or Lyft and at first glance it might feel like it\u2019s hard to tell the difference between which app is which: big, bold headlines with rounded sans-serif fonts; minimal black and white interfaces with lots of negative space; little to no color. The modern interface style feels so bare-bones…. Read More ￫<\/a><\/p>\n","protected":false},"author":272,"featured_media":16751,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[498],"tags":[],"class_list":["post-16749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ui"],"acf":[],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\n\n\n\n\t\n